Transcript Strategy Project Status Presentation

Red Tech Consulting
National DigiContent Strategy for Saudi Arabia
Project Status Presentation
Riyadh
March 9, 2010
Red Tech Consulting
National DigiContent Strategy is a major project in Saudi
Arabia, led by KACST
KACST Executive Sponsor
Dr. Mohamed Al Kanhal
ATS/Red Tech
Consulting
Management Team
Yves Chenet
Dr Mohammed Alnuem
Dr Waleed Alsalih
Red Tech Consulting
Team Members
Jeffrey A. Kaplan
Emmanuel Ader
Fares Al-Fares
Mathieu Cognac
Antoine Singer
Steering Committee
Dr. Mohamed Al-Kanhal
Dr. Mansour Al-Ghamdi
Dr. Abdulrahman Al-Muhareb
Dr. Ibrahim Al-Kharashi
Dr. Fayez Al-Hargan
Dr. Abdulaziz Al-Hargan
Dr. Abdulaziz Al-Zoman
Dr. Mohammed Aloqeely
Working Groups
KACST
Project Manager
Mr. Khalid Al-Hokail
KACST Team
Members
Dr. Mohamed Al Kanhal
Dr. Mansour Al-Ghamdi
Dr. Abdulrahman Al-Muhareb
Dr. Ibrahim Al-Kharashi
The project team has a proven delivery capability and is ready to manage the strategy
finalization into implementation of the King Abdullah Initiative for Arabic Content (KAIAC)
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Red Tech Consulting
The National DigiContent project is on time, and Red Tech
Consulting has reached the strategy finalization phase
Stage 7
Completed
In Progress
Not Started
7a Regulatory Assessment
Stage 2
Stage 1
Local Arabic
Digital Content
Current State
Assessment
Project
Mobilization
7b Governance &
Management Model (Part 1)
Stage 6
Innovation & Creation of
Arabic Digital Content in KSA
Stage 3
International
Benchmark
Stage 8
Gap Analysis
Stage 9
Strategy & Road Map
(Governance Part 2)
Stage 5
Content Ownership
&Use
Stage 4
Implementation
ICT Infrastructure for
Digital Content in KSA
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To date, the Kingdom’s Internet and ICT markets have reached
levels on par with its GDP ranking
Global Rank
Saudi Arabia
1
9
10
20
30
40
50
60
70
52
60
GDP Per
Capita
59
51
60
Internet
Penetration
Broadband
Penetration
Mobile
Penetration
No of National
Domain Names
E-Readiness
There are huge opportunities to grow the digital content market in KSA, for example
capitalizing on the Kingdom’s competitive advantage in mobile
Source: CIA World Factbook (2009 Estimates), World Economic Forum (2009), EIU, http://webhosting.info/domains/country_stats/
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Red Tech Consulting
Korea demonstrates that a country can significantly outperform
its GDP per capita and be a global ICT leader
Global Rank
Saudi Arabia
1
7
9
10
South Korea
9
14
15
20
30
40
50
50
60
70
60
GDP Per
Capita
52
59
60
Internet
Penetration
Broadband
Penetration
51
61
Mobile
Penetration
No of National
Domain Names
E-Readiness
King Abdullah Initiative can be the catalyst for KSA to join the next generation of digital leaders
Source: CIA World Factbook (2009 Estimates), World Economic Forum (2009), EIU, http://webhosting.info/domains/country_stats/
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Red Tech Consulting
Developing National DigiContent requires
strengthening the entire Digital Ecosystem
Arabization
Infrastructure
Gov DigiContent
Creation
National
DigiContent
Market
Environment
Regulatory
KAIAC Projects
KAIAC Projects will often be a partnership of government, private sector and other stakeholders
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Red Tech Consulting
Starting with a market dominated by forums, the Kingdom
is experiencing the global explosion of digital content
Information
Entertainment
News and Info
Verticals
Video
Search & Portals
Government
Information
As in every country, search dominates:
3 of the top 4 websites in Saudi Arabia
(Google SA, Google, Live)
Audio
Games
14 of top 100 sites in KSA are for
downloading entertainment content
Social Media
Social
Networking Sites
Forums
Blogs
Social networking is growing, with
over 1 million active users of
Facebook (3.5% of the population)
E-Commerce
Advertising
Finance,
Travel, …
E-Learning
USD 3.3 Billion spent on internet
purchases from Saudi Arabia (2007)
The National DigiContent Strategy will stimulate a virtuous cycle where more Arabic users find
more Arabic content created by more Saudi producers
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Arabic digital content production lags behind
the strong internet usage growth in the Kingdom
Growing rapidly
Less than 1%
(650M pages out of 70B)
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Text based
Limited tools
Rich Multimedia
content, &
Mobile Content
R&D
Investments
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Digital Content Market
P2P
UGC
People
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Growing the digital content market in Kingdom requires
attention on people, money and business conditions
Market Demand
Market Supply
• Educated Users (digital literacy)
• Trained professionals (digital skills)
• Pricing by operators for access
• Low entry barriers for new businesses
• Online and micro-payment systems
• Venture and risk financing
• Attractive content that users want
• Targeted public sector sponsorships
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Sustainable growth in the digital content market
requires a supporting regulatory framework
Regulatory
issues
Present
status
Improvement opportunities
SPAM
SPAM regulation under development
Anti-Fraud
Current regulations sufficient
Content Ownership
Update IP regulations and policies to address digital
content
Consumer
protection
Digital Consumer Bill of Rights
Privacy
Comprehensive privacy policy
Data retention
Rules on data retention and preservation
Licensing
Apply licensing requirements in ways that do not obstruct
growth of digital content market
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Government can leverage its huge capacities for content creation, digitization
and distribution to dramatically increase the amount of digital content in KSA
• Digital libraries and national archives
Mass Digitization
• Digitization of cultural heritage assets
• Digitization of major news archives
• Decree on Open Data
Open Data*
• Inventory of current public data assets
(public sector information)
• Online portal for release of public data
• Public e-services
E-Government
• e-Learning
• e-Health
* Open Data = data that is freely available to everyone without restrictions from copyright, patents or other usage controls
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Red Tech Consulting
KSA’s infrastructure must adapt to meet the
untapped demand for broadband services & Arabic content
Infrastructure issues
Priority
High
Medium
Improvement opportunities
Bandwidth cost & availability
Liberalize carrier’s carrier market
Fixed broadband penetration
Last mile regulation (copper & fiber)
Spectrum availability for Broadband
Re-farming of spectrum resources
Broadband availability in rural areas
Universal service fund re-focused on broadband
Hosting
Filtering and sponsorship program
Modernity of Internet infrastructure
Investment and regulatory changes
First-class infrastructure is a “must” for a dynamic digital content market
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Red Tech Consulting
The King Abdullah Initiative will stimulate the entire Digital
Content Ecosystem
Arabization
Infrastructure
Gov DigiContent
Creation
National
DigiContent
Market
Environment
Regulatory
KAIAC Projects
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The King Abdullah Initiative for Arabic Content
 Vision
“The King Abdullah Initiative will drive the transformation of Saudi Arabia into a
knowledge society, establishing the Kingdom’s leading role in the Arabic &
Islamic digital world.”
 Key objectives
o Preserve and share the country’s Arabic and Islamic identity and digital heritage.
o Make digital content a driver of growth and innovation in the Saudi economy.
o Ensure that all segments of society have easy access to digital information and
opportunities.
o Promote a Pan-Arab partnership in digital content development.
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Broadband Initiatives Program (US)
National Broadband Strategy (France)
PERSÉE -Promotion of
National Science Foundation finances (US)
French language in the
E-Commerce promotion initiatives (Korea)
digital world (France)
Digital SMEs Funds (Denmark)
Rural Broadband investment fund (NZ)
National Broadband Plan (Malaysia)
Digital Interactive Fund
Carrier’s Carrier Framework (EU)
to support indigenous
Giga Internet Promotion Plan (Korea)
cultures (Canada)
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Connected Games Program (Singapore)
Program for Digital skills (Norway)
RM25 m./year eContent Fund (Malaysia)
C$300 m./year Digital Media Fund (Canada)
Guidelines on Net Neutrality (Norway)
Language Access
Infrastructure
Gov DigiContent
Creation
National
DigiContent
Regulatory
Norwegian Personal Data Act (Norway)
National Digital Preservation Program (US)
Data.gov.uk - Open Gov. Data (UK)
INSEE, Official Statistics (France)
“Canada Project” to digitize cultural &
scientific heritage (Canada)
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Norwegian
Digital Library (Norway)
Market
Environment
Best-in-Class
Countries Projects
Personal Data Protection Act (Korea)
Content Classification Act (Australia)
Norwegian Copyright Act (Norway)
Digital Millennium Copyright Act (US)
HADOPI –Anti-piracy (France)16
Multimedia Act - pricing (Malaysia)
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Digital Governance
P2P
UGC
People
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Ministry of
Finance
CITC
KACST
KAIAC
Science & Tech
R&D
Patents
MCIT
Ministry of
Interior
Ministry of
Commerce
Governance Elements
•“Whole of government” approach
• Specific outcomes (targets)
UGC
• PerformanceP2P
standards (execution)
SAMA
• Accountability
Ministry of
Culture & Info
Ministry of
Education
People
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Ministry of
Higher Ed.
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Next Steps
• Projects
• Budgets
• Implementation plan
April 19
1.
Deliver the strategy and roadmap
April 20 - 30
2.
Validate the strategy and roadmap
May 1
3.
Present strategy to KAIAC Supervisory Committee
May 15
4.
Start program mobilization
June 1
5.
Publicly launch the national strategy
• Governance
• PMO set-up
• Awareness campaign
• Tender preparation
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Arabic content currently represents under 1% of all Internet content
Impact of King Abdullah Initiative: Move the needle!
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