Transcript Emerging trends in interior design

SAUDI ARABIA – A GLOBAL
POWER FOR THE INTERIORS
AND FIT-OUT INDUSTRY
INDEX International Design Exhibition, Saudi Arabia
Saudi Arabia … driven by cash and
sentiment. Main drivers of growth
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Improvement of transportation system and infrastructure projects.
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Economical diversification
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Government investments into special infrastructure
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Population growth.
Saudi Arabia – a global economic
power
Population
28 million
Total GNP
US$501 billion
Per capita GNP
US$17820
Household Consumption
Expenditure
US$174 billion
Total GNP at PPP
US$698 billion
Per Capita GNP at PPP
US$24870
Source: World Bank
Saudi Arabia – the fastest growing
market for interiors and fit-out industry
GCC overview of furniture sector
(US$mill)
2000
1800
1600
1400
1200
Production
Exports
Imports
Consumption
1000
800
600
400
200
0
UAE
Saudi
Arabia
Bahrain
Kuwait
Oman
Qatar
Year by year growth of furniture imports
and consumption in Saudi Arabia (US$ mill)
2000
1800
1600
1400
1200
2009
2010
2011
1000
800
600
400
200
0
Production
Exports
Source: World Furniture Outlook 2013
Imports
Consumption
KSA building contractor awards across
key segments (US$ mill), 2012/2013
12,000
10,000
8,000
6,000
2012
2013
4,000
2,000
0
Residential Educational Commercial
Facilities
buildings
Hotel
Hospitals
Source: INDEX/Ventures building construction and interiors market in the Kingdom of Saudi Arabia, March 2013
Top building projects across segments
in Saudi Arabia
King Abdulaziz International Airport
Expansion
Saudi Arabia’s third largest aviation facility.
Value: US$11.3 billion project
The purpose of the project is to increase the airport's capacity from 15 million to 80 million
passengers per year.
Kingdom Tower
Over 1000 m high
Value: US$1.23 billion
Start date : January 2012
End Date: 2017
The Tower will house hotels,
offices & apartments.
Jeddah Gate
Value: US$4 billion
Space: 413.000 sqm
6000 housing units with commercials & leisure space
King Abdullah Economic City
Value: US$60bn
The Region’s single largest private sector project incorporating sea
port, industrial zone, business, educational, resort & residential
districts
Kingdom City Project
Kingdom City will host both commercial and residential development including homes,
hotels, and offices including the world’s tallest tower.
The entire project is estimated to cost US$20 billion.
Right time to engage with industry’s
key buyers!
Organised by
Co-partnering with
Endorsed by:
Your gateway to the Saudi Arabian
Market
Date: 12-14 November, 2013
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Venue: Jeddah Centre for Forums and Events
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4971 visitors
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4,400 net sqm of floor space
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218 exhibiting companies
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27 exhibiting countries
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12 national pavilions
INDEX KSA 2012 Visitors by Business
Activity
Interior Design Firm
Architectural Practice
Distribution/Agent
Retailer
Hotels/Resorts
Interior Fit-out Contractor
Manufacturer
Government
Property Developer
Purchasing Group
Facilities Management
11.8%
11.3%
11.2%
9.3%
7.8%
5.2%
4.4%
3.3%
3.2%
For info: www.indexksa.com
INDEX KSA 2012 Visitors by Project
Activity
16.4%
Hospitality
16.1%
Corporate/Office
26.8%
24.1%
Retail outlet
17.7%
Residential
Educational
Medical
14.7%
8.6%
8.1%
Delivering the right audience
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24.4% of visitors said that their company plans to spend more
than US$500,000 on interiors and fit-out projects in the coming
12 months, 11.7% of these visitors are planning to spend more
than US$10 million
More than 68% of visitors represent companies that are in the
advance stages of the buying cycle
74% of visitors to INDEX Saudi Arabia are interior designers,
architects, property developers, buyers, specifies, retailers
What did exhibitors say?
“ Saudi Arabia has a great potential and already offers many possibilities to
supply high quality furniture for high-end projects, especially for the outdoor
sector, which we target with our products. INDEX Saudi Arabia confirmed this
dynamic trend, we could meet buyers, mainly specifies, working on various
interior and fit-out projects.” Catherine Gauthier, Communication Manager,
EGO Paris
“INDEX Saudi Arabia allowed us to establish good quality contacts throughout
the fair and to meet decision makers on several important projects in the Saudi
market. The Saudi market is a market which historically has been our largest
export market in the Middle East and which will hopefully become an even
more important market as a result of our expansion in the different regions of
the Kingdom.” Victor Schoone, Country Manager Middle East, ROCA
SANITAR IO. SA.
Key elements of the US$500,000
worth of marketing and PR campaign
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A database of over 25,000 industry professionals from Saudi
Arabia
Advertising campaign in English and Arabic
Online marketing campaign in English and Arabic
Email marketing campaign which includes regular emails to over
25,000 visitor contacts
A 6-month dedicated PR campaign
Direct mail campaign targeting trade professionals from Saudi
Arabia
A 6 week telemarketing campaign, which is carried out by Arabic
speakers
Fax and sms campaigns
Radio campaign