Transcript Slide 1

www.23hours.com
Norikhti Faqriah bt Azime (2008319497)
Nur Jihan Mohd Fadzil (2009425582)
Introduction
Advertising is a form of communication intended to persuade an audience
(viewers, readers or listeners) to purchase or take some action upon products,
ideals, or services. It includes the name of a product or service and how that
product or service could benefit the consumer, to persuade a target market to
purchase or to consume that particular brand. It is an attempt to disseminate
information in order to affect buyer-seller transactions.
E-advertisement is a form of advertising that uses the Internet and World
Wide Web in order to deliver marketing messages and attract customers. The
development of computer technologies has changed the traditional ways of
advertising. With the rapid advancement in the computer industry, many
companies have made the Internet as part of their advertising media mix to take
advantage of the online technologies.
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Problem/Opportunity
The existing UiTM student portal is only cater for announcement made by the
university to the students in terms of academic matters, job vacancy advertisements
and student registration.
Normally, it can be seen that students just advertise their services by post it on the
wall either at the bus stop, faculty or at the hostels.
At present, there is no centralized platform available for e-advertisement among
UiTM students.
It is undeniably that wall advertising is something norm and acceptable in our
community. However, it can result in lack of awareness among customers and loss of
business opportunity since the advertisements can only be captured by those who
passed by the advertising area.
Limited reach since the target customers might not stay in the campus and always on
the move.
Innovation is very crucial for us to be competitive advantage in any business that we
do and with the emerging technology, everything can be done via online.
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Objective
To provide an electronic infrastructure for conducting mostly C2C business
primarily for UiTM main campus students. Technology replaces the traditional
way of wall advertising which is commonly done by the advertisers.
Mission
To become the pioneer in the e-advertisement service for UiTM main campus
students in Shah Alam.
Vision
To be rated as a "five star" website by consistently providing the most updated
information and outstanding service that creates an extraordinary advertising
experience.
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Proposed IT Solution
Education
Consultation based on
subjects
Thesis proofreading
Statistical analysis for thesis
Sell or to “let go” used books
Travelling & holidays
Air fare
Bus ticket
Train ticket
Lodging/transportation
Rent car
Rent house
Rent room
Need help?
Computer repair/
maintenance
Prepaid reload via online
Main target pool of skill sets
Education
Subjects consultation- Based on customer’s demand & the tutors must
possess minimum criteria to participate e.g. CGPA with 3.5 and above
Thesis proofreading-TESL students (Academy of Language Studies, UiTM)
Statistical analysis for thesis (Statistics students-Faculty of Computer &
Mathematical Sciences (FCMS))
Computer repair/maintenance- FCMS students and UiTM Engineering
students
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Value Proposition
Advertisers
Broad reach
People can be reached at
any time
Wider target market
segmentation
Users
Hassle-free experience
Just a click of a button
away from you
Convenience
Enable students to search
for the information 24/7,
from almost any location
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Revenue Model
Cost Per Click
It is a form of Internet advertising
where the advertisers pay the hosts
only if their ad is clicked.
Subscription fee
Monthly fees charged to the
registered advertisers at RM10 per
month.
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Competitive Environment
Manual Advertisement
Wall Advertising
Manual advertisement
from brochure, leaflets
and
verbal advertisements.
The original methods
of wall post at bus
stops, taxi stands,
notice boards,
and 7 Eleven.
Post-It on
the wall
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Market Opportunity
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Competitive Advantages
Competitive
Advantage
Fast &
Immediate
feedback
Easy &
user
friendly to
post to the
web
Focus on
green
technology
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Marketing Strategy
Create brand
awareness
through
UiTM
Student
Portal
To
advertise
in the
Google
AdWords
To leverage
on the
social
networks
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Organizational Development /
Management Team
-5 years experience in
Telecommunications.
Post It On the
Wall
-MBA (UiTM), major
in Marketing
- BBA (International
Business, UiTM)
-5 years experience in
Banking.
- MBA (UiTM), major
in Finance
- BSc. (Data
Communication &
Networking)
IT personnel
-web developer &
maintenance
Marketing
Personnel
Future plans
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