Transcript Oregon Health Sciences University




Define social networking
Options for using social networking
in recruitment, admissions, and
matriculants
Examples

In the online world, social networking is
the term used to describe the way users
build online networks of contacts and
interact with personal or business friends
in a secure environment.




In recruitment, social networking is
another tool to reach out to
prospective students
In admissions, social networking can
be used to communicate with
matriculants
Students use within their class
Some of the most popular social
networking sites include…





LinkedIn – almost exclusively for
professional networking, self-promotion
for career development, contacts
Twitter – 140 characters to share and
discover what’s going on
YouTube – not a network, but can be
used in admissions
MySpace
Facebook

The sites are powerful communication tools





Can be inviting and intriguing
Used effectively, they can increase your
presence in the online world
Quickly let users know about upcoming
events, awards, highlight students, faculty,
grads
Post online info sessions, Q&A sessions
Link to other related sites



Upload videos of your
program, university,
students, etc.
Prospective students
Find videos on the PA
profession, practicing
PA interviews, and
students
http://www.youtube.com/

Facebook
 Provides
the most options of the bigger
social networks to create a space for
your program
 Personal Profiles
 Groups
 Fan Pages
 Facebook Ads – text ads, relatively
inexpensive, pay per click or per 1,000
views, targeting is FB ads best selling point





Opportunity to market yourself and
make business and personal connections
Indicate interests, skills, and more to
meet people
You control privacy
You approve friends
A personal profile is most likely not the
best route for recruitment

Users join a group which allows
them to:
 Ask questions
 Network
 Share links
 Share photos and videos
 Events

American Academy of Physician Assistants
http://www.facebook.com/search/?q=americ
an+academy+of+physician+assistants&init=q
uick

PA Student Group Page
http://www.facebook.com/search/?q=student
+aapa&init=quick#/group.php?gid=1254331
84224&ref=search&sid=1377244266.313529409
9..1





Users become your fan
Users can post questions and share info
You can add applications to your fan
page
You can send an update to all your fans
at once
Multiple people can be administrators of
the page



Stanford University
http://www.facebook.com/stanford
OHSU School of Medicine
http://www.facebook.com/ohsusom
OU Tulsa PA Program
http://www.facebook.com/ohsusom#/pages/Tulsa-OK/OU-TulsaPhysician-AssistantProgram/60590681908?ref=search&sid=1377244266.4019541610..1


Fan pages can be viewed by nonFacebook members
Facebook gives you demographics
on fan pages
 Gender, age, page views, adds,
deletes, and more


Fan Pages are generally better for a
long-term relationships with your
fans, readers or prospective
students;
Groups are generally better for
hosting a (quick) active discussion
and attracting quick attention.


Depends upon your program
For it to be successful, you’ll need…
a
staff member or consultant who has a
passion for working with these types of sites
 to establish goals to understand if the time
commitment is worthwhile
For instance, if you're trying to expand
your community, how many new people
linked with your program would make
your time worthwhile?

Perhaps your primary purpose
with social networks is just to get
your name in front of the other
members of your audience.



Permission to use photos, videos,
statements, etc. for students, grads,
faculty, staff – need a release form
Disclaimers
Monitoring – posted information is
public information