Transcript SHOP HEALTHY NYC!

Food Retail Initiatives
Goal: Work with all types of food retail
venues to increase access to healthy foods
Supermarkets
Bodegas
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Farmers Markets
Mobile Food Vendors
Health Bucks Program
• 138 markets now in NYC, EBT accepted at 90% of
them (125)
• Health Bucks are $2 Coupons for purchase of fresh
fruits & vegetables at participating farmers markets.
• Get an additional $2 Health Buck for every $5 spent
using EBT at the farmers market, representing a 40%
increase in purchasing power
• NEW! Map locator
• New! Expansion beyond DPHOs
Green Carts
• Starting in June 2008, rule
change to allow 1000
Green Cart Permits over 2
years
• Can only sell fresh non
processed produce in
designated areas
• To date, over 450 permits
allocated
Bodegas Represent Majority of Food
Outlets
Access to Healthy Food in North and Central Brooklyn:
A Report from the Brooklyn DPHO
Shop Healthy NYC
• Worked with over 1000 bodegas and
50 supermarkets since 2006
• Increase inventory of healthier foods
• Promote healthier foods and replace
ads for unhealthy products
• Connect stores to technical assistance
like low interest loans, applications for
stoop line permits, energy audits,
community sites, etc.
What is Shop Healthy NYC?
•
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Environmental changes are among the most promising strategies for addressing obesity and
improving diet and physical activity.
Shop Healthy NYC is an innovative neighborhood-based approach that simultaneously
addresses both supply and demand, the two elements required to effectively and sustainably
affect access.
Increased
Inventory,
Improved
Placement,
Increased
Marketing of
Healthier Food
Demand From
Customers for
Retail Change
Support From
Suppliers and
Distributors
Sustainable lasting inventory changes in
store and neighborhood access to
healthier foods
Starting in the Bronx: Why here?
Access is
Fundamental
• A survey of Bronx residents identified access to quality fruits and vegetables as a critical
step to improving the eating habits of individuals in the borough.
• Access to healthy food retail was identified as a top priority in a series of meetings with
over 50 community stakeholders.
• Strong existing initiatives and partnerships will sustain the program.
• Bronx Borough President Ruben Diaz Jr and Senator Gustavo Rivera’s CAN Initiative
(Changing Attitudes Now) support health for all borough residents
Partnerships • Bronx DPHO and Montefiore Medical Center’s CATCH initiative supports neighborhood
Sustain Change level change by partnering with community stakeholders and clinical staff
Potential
Impact
• Two zip codes identified as high need and with strong interest in food retail work: West
Farms (10460) and Fordham (10458)
• With over 250 community groups and 210 food retail venues, work in these two zip codes
has the potential to impact almost 137,000 people
Area Resources and Assets
~40
Schools
~120 FaithBased
Organizations
~190 Bodegas
3 Libraries
Over 250
Community
Sites
~25
Community
Based
Organizations
3 Farmers
Markets
~250 Food
Retail Venues
5 NYCHA
sites
~60
Medical
Facilities
~16 Green Carts
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Supermarkets
1. DOH: Changing the Inventory,
Placement and Marketing in Stores
• Phase 1:
– Audit all food retail establishments to document basic inventory and
marketing practices
– Provide technical assistance to promote existing healthy inventory
(low/no calorie drinks, fresh produce, low-salt/sugar canned goods,
healthy sandwiches and meal combos)
• Audit conducted and marketing materials posted at more than 70 sites to date
• Phase 2:
– Identify at least 40 establishments willing to make intensive store
changes and participate in “retail challenge”
– These stores will be provided with incentives to support store changes
and will be heavily promoted by elected officials, press and
community groups
• More than 30 stores have been recruited for the retail challenge
Changes Required for Stores to meet
Retail Challenge
-stores that complete 4 of 7 receive Shop Healthy Here decal
Inventory
Marketing
Store
Environment
• Offer & promote a healthy sandwich and meal combo at
the deli counter
• Stock low-sodium and no-sugar-added canned goods
• Stock 2 snacks that meet NYC Healthy Snack Standards
• Remove all advertising from entry door
• Promote healthy foods & beverages with Shop Healthy
marketing materials
• Offer fruits and vegetables at the front of the store or the
cash register
• Display water and other low-calorie refrigerated drinks at
eye level
Promotional Materials Provided to Stores
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Incentives Provided
-upon completion, Proclamation from Bronx CAN initiative and certificate
from Bronx Chamber of Commerce
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2. Increase Demand from Customers for
Retail Change
• Invite community stakeholders to a forum to discuss neighborhood
food access. Introduce role of customers in changing store
inventory.
– COMPLETE: Over 50 participants from schools, faith based, senior centers,
health care sites, tenant associations, and community members.
• Outreach to all community stakeholders to discuss Shop Healthy Bronx
and invite participation
– IN PROGRESS: Have reached out to more than 150 sites
• Offer Adopt a Shop Workshops to train residents to adopt local stores and
support inventory and marketing changes. Offer trainings at LIC for nonzone organizations. Participating sites receive Shop Healthy Bronx decal.
– IN PROGRESS: 5 workshops held, 2 stores being adopted, 13 scheduled
• Connect customers to stores to create sustainable neighborhood driven
change
Empower Communities to Make Change
Adopt a Shop!
3. Obtain Support from Relevant
Suppliers and Distributors
• Identify major wholesalers that distribute/sell to target
supermarkets and bodegas
– COMPLETE: Jetro (99%), Krasdale (15%) and White Rose (1%)*
• Partner with major wholesalers to ensure retailers can easily
purchase healthier foods to sell
– COMPLETE:
• Visited Jetro to scan all items meeting criteria. Jetro to identify items with
Shop Healthy shelf talker, through promotional flyers, and discount.
• Met with Krasdale and White Rose. Both will identify items meeting criteria
on order sheets with Shop Healthy logo and will promote the program to
their stores. Both will ensure healthy items in each category are available for
purchase.
• Nutrition Strategies working with Jetro to label items in Restaurant Depot
with log to facilitate purchasing by restaurants etc.
• Retail Challenge to be Announced at July 7th CAN Event
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Questions?
Sabrina Baronberg
Deputy Director
Physical Activity and Nutrition
NYC DOHMH
347-396-4307
[email protected]
www.nyc.gov/health/obesity