Transcript Introducing a New Product

Jonna Leinonen – Media education
What is Media for small children?
Where do they face Media?
Jonna Leinonen – Media education
Media's role in 21th century is strong:
Media and society
Media and culture
Media and education
Media and me...
We are living with and in Media…
Jonna Leinonen – Media education
Media education is:
To have Media Skills (media as a tool)
To use Media Material (media as a resource of
information)
To learn the Media Literacy (critical view to
media)
To explore Media with in Safe Surrounding
Jonna Leinonen – Media education
The Media Literacy:
Critical view towards all information
The role of the education system is not
anymore to teach knowledge or wisdom.
Children need to learn to reach critically
all information they have...
...even the teachers talk
http://ec.europa.eu/avpolicy/media_literacy/index_en.htm
Jonna Leinonen – Media education
Why we should teach Media Literacy – 3 problems
(From: Purustholma, Weigel, Clinton and Robison
http://digitallearning.macfound.org)
1. The Participation Gap
- Inequity to access the media (internet)
- The computer skilled children gets benefit
2. The Transparency Problem
- What is the Truth the Media tells? Why?
- Quality of Information
3. The Ethics Challenge
- Social Media causes a treath
- Publishing in www, stuff stays online,
- Copyright
Jonna Leinonen – Media education
Children's media included:
 Books
 Advertisements (in tv, magazines, road-by's
and in public places)
 Magazines (all kind...)
 TV-series
 Toys
 Videos, DVDs
 Music, radio programs
 Internet
 Games
 Others...
Jonna Leinonen –– Media
Media education
education
Child's Role in the Media Education
Actor:
User:
child sees,
plays and
consumers
Participant:
child create,
do and influence
child draws,
plays, writes
Needer of
mediasafety
Jonna Leinonen – Media education
Media Education in Finland
Within every subject at school and pre-school
→ the teacher has a huge responsibility
No tests about the media-education, no quality
surveys
Student’s own interest towards Media is too
important
New material is published by NGO's (not by
goverment)
Jonna Leinonen – Media education
…Media education in Finland
* Past few year the amount of the material for teachers
and parents has grown
* Politicians have focused on children and media:
The Finnish Government Programme (2007-2010)
promises:
“Safe media environment will be improved.”
Year 2006 Ministry of Education started their own Media
Education project called Mediamuffinssi to create new
material for teachers
Year 2008 they started Media Forum for children and
youth
http://en.mediakasvatus.fi/
Jonna Leinonen – Media education
Convention of the Rights of the Child
the View of the Media:
Child has a right to have good and safe media
Child has a right to be spared from
threatening media
Child has a right to explore media with an
adult
Child has a right to get proper media
education and to learn media skills
Jonna Leinonen – Media education
Media as a threat:
 Media
can be dangerous?
 Children
need to be protected from media??
 Children
are not allowed to use media???
Safe Media Box?
Any Further Questions? [email protected]