Transcript Invisible Children Opener:

You will need:
 Pen/Pencil
 Paper
Homework:
 Complete the Ethos, Logos
and Pathos review sheet
Agenda:
 Opener
 New Unit Introduction
 Review: Ethos, Logos and
Pathos
 Practice: Ethos, Logos and
Pathos
Goals:
 learn and practice effective
collaborative learning
skills.
 Develop and demonstrate
a sophisticated
understanding of how a
visual text employs
illustrative devices to
create an ethos, logos, and
pathos.

After watching each
video, answer the
following questions on
a piece of blank paper:

McDonald’s

SPCA
 What does the

Truth
advertiser want you to
do?
 How does the advertiser
try to get you to do what
they want?
Unit 2's chief purpose is to develop your
abilities to analyze how writers/speakers
employ language strategies and devices to
achieve a purpose
 Unit 2 will also help you develop into
discerning citizens, and be more aware of
how you are targeted as an audience by
writers/speakers employing language to
persuade and/or influence them.
 The bulk of the activities or lessons in this unit
assist you in practicing your close reading
skills, analyzing the language writers/speakers
use to achieve a purpose, and practicing
presentation preparation and delivery.
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This unit will help you develop the skills
needed to analyze how writers and
speakers appeal to their audience.
The goal of argumentative writing is to
persuade your audience that your ideas
are valid, or more valid than someone
else's.
The Greek philosopher Aristotle
divided the means of persuasion
(appeals) into three categories--Ethos,
Pathos, Logos.
Ethos (Greek for 'character') refers to the trustworthiness,
character, or credibility of the writer or speaker.
 An appeal to Ethos attempts to make the author or speaker
into an authority on the subject, as well as someone who is
likable and worthy of respect/attention
 Ethos is often conveyed through tone and style and how the
writer or speaker refers to differing views
 Ethos can also be affected by the writer's reputation as it
exists independently from the message:

 Their expertise in the field or their previous record or integrity

The impact of ethos is often called the argument's 'ethical
appeal' or the 'appeal from credibility.'

Logos (Greek for 'word') refers to the internal
consistency of the message:
 the clarity of the claim, the logic of its reasons,
and the effectiveness of its supporting evidence.
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An appeal to Logos is persuasion by the use
of reasoning.
Logos is the logic used to support a claim
(induction and deduction); it can also be the
facts and statistics used to help support the
argument.
The impact of logos on an audience is
sometimes called the argument's logical
appeal.
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Pathos (Greek for 'suffering' or 'experience') is often
associated with emotions, but is better described as
an 'appeal to the audience's sympathies and
imagination.'
Language choice affects the audience's emotional
response, and emotional appeal can effectively be
used to enhance an argument.
An appeal to pathos causes an audience not just to
respond emotionally but to identify with the point of
view - to feel what the writer/speaker feels.
Most common way of conveying a pathetic appeal is
through narrative, which can convey the values,
beliefs, and understandings of the writer/speaker to
the audience
Pathos thus refers to both the emotional and the
imaginative impact of the message on an audience,
the power with which the writer's message moves the
audience to decision or action.
With a partner, look at
the three ads.
 Determine which
appeal each ad is
trying to target
 Write a brief (2-3
sentence) explanation
of the ad’s purpose
and how it creates an
appeal to either
Logos, Ethos or
Pathos.
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