Transcript Marketing Your Program

Emphasizing the integration of GIS, Remote Sensing
and GPS
Interactive Session – hands on
 All ideas will be compiled (some here from Cohort 1)
 Any resources you are willing to share posted to iGETT
 Remember, in all materials, emphasize integration
of geospatial technology:
 including GIS and Remote Sensing
 ALL content (maps, photos, individuals) need
attribution and/or permissions
 $500 available for “marketing” expenses!
Marketing - On and Off Campus
 To other faculty
 To counselors
 To administrators
 To campus students
 To incoming students (high schools)
 To workforce
 Current
 Retraining
 User Groups and Advisory Committee
 To the community
Marketing Elements - Branding
 Branding your program
 Create a short message about your Program(s)
 Create a 5 word slogan
 Create a “logo” and include on all materials (if possible)
 Have students help design this if you don’t have other resource
 Create a PPT for your program including logo and color
 Can be used in
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Flyers, posters, catalogues
Web pages about program and student work
Blogs, listserv – create or join
Radio, TV or other media ads and evening news!
 Person to Person
 Be ready to give an “elevator pitch” – think about this and your
message
To Faculty
 Present at Faculty Development sessions
 Provide workshops (see NSF ATE Technical Training Tips)
 Create mini-modules for other faculty to use to teach a concept
in their course
 Find out what they teach and point them to outside resources that they
could use to teach that topic
 Tell them about software options open to them (free, low cost, site
licenses)
 Have students as “Interns” or do “capstone” projects for other
faculty that help introduce GIS in their discipline
 Have a lending library of books, teaching materials or other
resources to lend (including GPS or other equipment such as
cameras)
 Create a User Group on campus – either as meetings or through
Blogs, listserv or web site resources
Counselors
 Find out when/where they meet and do a
presentation
 Create a Career Flyer or have some from other
organizations (GITA, URISA, ASPRS, AAG)
 Types of careers, salary range, resources
 PPT at http://www.C3GIS.net on Careers
 Provide each with your “flyer” on the program
 Find out and provide information on student
support options (Title IV, Pell, etc.)
 Provide information about Internship
opportunities (especially those that are paid)
To Administration
 Present PPT with administrative uses of GIS
 Campus Map, Facilities Management, Student (demographics,
profile of students, marketing), Homeland Security, Room
utilization
 Create flyer with campus map for their use
 Look at the “governing body” for the college (local,
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district, state) and provide maps or articles
Tell Administrators about other college‘s geospatial
activities
Invite them to visit your class, GIS Day or any open house
Have an Intern work on a project for administration use
Do Press Releases and send copies to administrators as
needed
On Campus Students
 Work through other faculty
 presentations in other classes,
 Target most likely disciplines first
 Form a Student User Group on Campus
 Have student project posters up about GIS/RS/GPS during
registration sessions or other activities
 Advertise any activity – in school news, kiosks, etc.
 Provide flyer about Careers during registrations
 Work with campus clubs, departments, faculty that help
minority, physically challenged or other student focused
groups
Incoming students – high school
 Create 1 page flyer about program, careers, salaries, grant
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support options and other topics
Visit high schools and leave materials and post flyers (both
to students and for counselors)
Invite high school faculty to campus for workshops
Articulation is an issue – try and set up articulation
pathways
Provide workshops or other learning activities for high
school faculty
Suggest Internships or Capstone projects for college
students that mentor or do workshops at high schools
Incoming Students - Workforce
 Flyers to local users (city, police, fire, utility companies,
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dept. of transportation, etc.)
Identify what grants may be available (Title IV, Pell, their
employers, etc.) – be sure your program qualified for grants
Work with Advisory Committee to make connections with
users
Work with college counselors to identify potential student
populations – be careful about “computer skills”
Work with Workforce Development office, identify
possible short courses
If you state has continuing education requirements, be sure
your program qualifies to provide those units
Attend User Group meetings and encourage current
students to attend these meeting too (internships)
To the Community
 Open House events
 Think “Themes” your community may be interested in
 GIS Day Events
 Internships and Capstone projects can be
“community oriented” and provide good press
releases for your program – be sure and let the
leaders of the community know about successful
projects or other needs
 Invite the news media to events or workshops local
newspapers, radio and TV stations
Examples of Marketing Materials
 Share
 Demo Publisher
 Work on one for your program
 Poster
 One page
 Tri-Fold
 Other ideas – book marks ? ? ? ?
 REMEMBER – GIS & RS and $500!