Transcript Apple Inc Case Study Maintaining Years of Innovation

Apple Inc Case Study
Maintaining Years of Innovation
Cesar Ruiz
CPET 575
Prof LIN
Outline
 Contrast
 History about Apple Inc
 Apple Competitors
 SWOT Analysis
 Questions
Contrast
 Apple Inc (formerly Apple Computer, Inc) is an USA,
worldwide corporation that specialize in designing personal
and business computers, it focus in the markets of
computers, computer software, and consumer electronics.
Some of the best known hardware products from Apple are
the iMAC and Power Macintosh line of computers, the iPad,
the iPod, and the iPhone.
History
 In 1970, Jobs became friends with Wozniak and Steve Jobs
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shared his idea to Wozniak of selling assemble computers
Sold everything they had to raise money for their first
prototypes in Jobs's bedroom
In April 1976 Steve Jobs, Steve Wozniak and Ronald Wayne
founded Apple computers Inc.
First invention was the Apple I designed as a motherboard
with CPU, RAM, and basic textual-video chips
April 1977 introduced Apple II,
 it came with character cell based color graphics and an open
architecture and for the first time they introduce the 5 1/4 inch
floppy disk drive and interface
History
 1984 Apple introduced
 Major milestone for Apple's success.
 Mids 80s Jobs leave the company
 Mids 90’s Jobs came back to Apple began restructuring the company's
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product line
On May 19, 2001, first official Apple Retail Stores in Virginia and
California.
October 23, 2001, Apple announced the introduction of their iPod
portable digital audio player, and started selling it on November 10,
2001.
2006 Jobs announced that Apple would begin producing Intel-based
Mac computers.
January 2007, Apple Computers, Inc became Apple Inc to fit better
their consumer electronics market
Apple Competitors
 The major competitors of Apple are IBM, Dell, and Hewlett
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Packard
Competes with Microsoft in software industry.
IMB and Apple combined forces before until Lenovo purchased
IBM and now it became a competitor for Apple
Dell has become very successful in the computer industry
because is being able to produce computers at very low cost,
Dell also competes with Apple with its line of music Jukebox.
Up until recent Hewlett Packard is a big brand name and
leading provider of technology and personal computers.
SWOT Analysis
Questions
Questions?