Transcript Document
GROCERY GUESS Fill your cart with grocery dollars Favorite Factoid: At 4:00 PM, 80% of Americans still have no idea what they’re having for dinner. PRESSLAFF.COM GROCERY GUESS Concept: • Audience sees a cart on display at sponsoring grocery store(s), as well as online, and guesses the value/number of the items in the cart. • The winner, selected from people who enter the correct value/item count, gets the grand prize (grocery store shopping spree/gift card). • Contest form includes sign-up for a weekly recipe email newsletter, sponsored by and including coupons from the grocery store sponsor. • Potential NTR revenue through selling an Annual Cookbook of all the recipes featured in weekly emails. Fill your cart with grocery dollars GROCERY GUESS Execute: • First or Third Quarter Sell To: • At least one sponsor Potential Clients: • • Grocery stores Large retailers that sell groceries Builds Database: • Drives people interested in Grocery savings to register for your database and opt-in for recipe newsletters with coupons/offers Unifies Data: • • Targets audience of people who like to cook (recipe newsletter recipients) Identifies grocery store shopper segment in your database Fill your cart with grocery dollars GROCERY GUESS Campaign: Audience members register to win Grocery Store gift card/free groceries by guessing the value/number of items featured in a Shopping Cart. Emails: Your store will be promoted in emails we send to our audience inviting them to participate in the Shopping Cart Grocery Guess contest. Your special offer will be featured in the weekly recipe newsletters sent to people who optin for them via the contest. Social: Your store will be featured in posts about the contest and with the weekly recipe on our Facebook page. You’ll receive Facebook Likes through a question on the contest page. Contest participants will be encouraged to Share the contest in their own Facebook feed upon submitting entry to the contest. Web: Your location information/website link/logo will be featured on our “Shopping Cart Grocery Guess” web page. We will feature your coupon/special offer on the confirmation page after entrants make their guess. Lead Generation: You’ll generate leads through participants who opt-in for the recipes newsletter and special offers. Fill your cart with grocery dollars You Receive • Logo/link/client info on Shopping Cart Grocery Guess promotion page on website • Inclusion on emails to database about the Shopping Cart Grocery Guess promotion with logo • Inclusion on weekly recipes newsletters sent to people who opt-in for them • Client logo/link/info on page that comes up after people participate in the contest • On-air/in-print mention as sponsor of Shopping Cart Grocery Guess • Mention on Social Media postings as sponsor of Shopping Cart Grocery Guess You Provide • • • • • Special offer/discount/coupon Gift card/groceries to giveaway as grand prize Recipes to be included in the weekly recipe newsletter Promotion on your website/social media sites/emails Placement in store/locations to promote contest onsite Promotional Value: $ _____ Your Investment: $ _____