Transcript 投影片 1 - Southern New Hampshire University
Successful Entrepreneur~ Starbucks ~Howard Schultz
Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures Studies Instructor: Lyra Riabov
Outline
Introduction: Definition entrepreneur Introduce Starbucks basic information Introduce Howard Schultz background Howard Schultz how to led Starbucks successfully Conclusion References
Introduction
Definition of entrepreneur: An entrepreneur is a person who has possession over a new enterprise or venture and assumes full accountability for the inherent risks and the outcome.
S tarbucks
Starbucks Headquarters, Seattle.
Countries that contain Starbucks stores Founded: In 1971 Seattle, Washington (Pike Place Market) Headquarters: Seattle, Washington, USA Key people: Howard Schultz, Chairman, President and CEO Industry: Restaurants Retail Coffee and Tea Retail Beverages Entertainment
S tarbucks
Products:
beverages Whole Bean Coffee, Boxed Tea, Made-to-order beverages, Bottled beverages, Baked Goods, Merchandise, Frappuccino
Revenue:
US$9.411 billion (2007) ,mn
Operating income:
US$1.053 billion (2007)
Net income:
US$672.64 million (2007)
Total assets:
US$5.343 billion (2007)
Total equity:
US$2.284 billion (2007)
Employees:
172,000 (Dec '07)
Subsidiaries:
Starbucks Coffee Company, Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music,Ethos Water Starbucks Venti Java Chip Frappuccino
First
S tarbucks
Named: From Moby Dick Logo: "twin-tailed siren" (the siren of Greek mythology).
Website: Starbucks.com
Second In Germany
Howard Schultz
Howard Schultz in Vancouver on March 1st, 2007 Howard Schultz in Vancouver on March 1st, 2007
Born:
July 19, 1953, Brooklyn, New York, U.S
Graduated:
In 1975, he earned his bachelor's degree in communication from Northern Michigan University
Occupation:
Chairman and CEO, Starbucks
Salary:
US$ 4,798,745
Net worth:
$1.1 Billion
Religious beliefs:
Jewish
Howard Schultz
He is a CEO of Starbucks.
He is also the former owner of the NBA's Seattle Supersonics.
He also owned the WNBA's Seattle Storm.
In 1982, he founded the first Starbucks in Seattle.
In 2006, Forbes Magazine ranked Schultz as the 34th richest person in the United States, with a net worth of $1.1 billion dollars.
He owns a $35 million dollar townhouse in New York City, and a beach house in the Hamptons
How To Led Starbucks Successfully
Market position clear
Product innovation
International Market No-smoking policy Understanding of the needs of employees and customers
Conclusion
If you want to become successful entrepreneur, I think that it is very important for several reasons such as insist, innovate and understanding of the needs of employees and customers
References
http://en.wikipedia.org/wiki/Starbucks http://zh.wikipedia.org/wiki/%E6%98%9F %E5%B7%B4%E5%85%8B http://en.wikipedia.org/wiki/Howard_Schul tz