Transcript Slide 1

Engaging with
stakeholders
Presentation to SAFESPUR workshop
3 July 2007
Jon Phillips
NDA Communications Director
1
Agenda
• The NDA
• Approach to stakeholder
engagement
• National Stakeholder
Group
• Site-based consultation
• The NDA web site
• Lessons learnt
• Conclusion
2
The NDA
• NDPB established in 2005
•
Remit to clean up the civil
public sector nuclear
legacy
• Sites and facilities built
from 1940’s onwards
•
Annual funding of ~£2.8Bn
•
Based in West Cumbria
•
Responsible for 20 former
UKAEA and BNFL sites &
integrated waste strategy
3
NDA Strategic Priorities
•
Safety, security and environmental performance
•
Hazard reduction
•
Securing a stable funding environment
• Stakeholder engagement and meeting socio-economic
obligations
•
Delivering value for money from our contractors
•
Developing integrated waste solutions
•
Maximising income to offset the cost of decommissioning
•
Building an effective industry through competition, skills
and R&D
•
Developing the NDA into a world class organisation
4
Changing perceptions
Government expectations:
Openness, transparency and pro-active stakeholder
engagement
NDA mission statement:
To deliver safe, sustainable and publicly acceptable solutions to
the challenge of nuclear clean-up and waste management.
This means:
•
•
•
•
Never compromising on safety or security
Taking full account of our social and environmental
responsibilities
Always seeking value for money for the tax payer
Actively engaging with stakeholders
5
Stakeholder Definition
Any individual or organisation
that has a declared interest in
the activities of the NDA
6
Stakeholder categories
Assessing stakeholders
• Formal role in approving,
supporting or assessing
proposed actions or
performance of NDA
Participating stakeholders
• Major contribution to
ensure the success of NDA
Influencing stakeholders
• Potential to influence the
strategy and direction of
the NDA.
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NDA charter
Commitment to
• Be open and transparent
• Make information available
• Listen to comments
• Engage and consult
• Support Site and National
group
• Provide briefing/training
• Hold meetings in public places
• Pay out of pocket expenses
8
National Stakeholder Group
• Meets twice per year
• Members representing
• Each Site Stakeholder
Group
• UK Government
departments & regulators
• National NGOs
• NDA and nuclear industry
• Overseas stakeholders
• Independently facilitated
• Funded by NDA
• National strategic issues
9
Issues Groups
• Materials Issues Group
Scrutinise NDA’s strategic
objectives & decision
making processes on
management of nuclear
materials & spent fuel
• Waste Issues Group
Reporting to NSG, identify
issues and challenge/advise
on Waste strategies & plans
acting as a sounding board
10
Review & emerging results
• Future engagement
• To be Issue led
• Use different methods
• Involve more people &
Communities
• Improve communications
• Enhance NDA culture
• Expect wholesale change
• Keep under review
11
Site End States consultation
• A valuable experience
but • Needs to be clear
guidance
• Greater consideration
given to the resource
impact
• A better audit trail
12
The NDA website
• Began as a staff
recruitment tool
• Now the primary
method of engaging
with stakeholders
• Revamped in April to
take account of user
views
13
Move to a Stakeholder
Tool – Different Audiences
• Recognise different audiences:
• Local Site Stakeholders
• Contractors
• Employees
• Non-Governmental Organisations
• Politicians
• Press/Media
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A News Channel
• News Alert Service
• Stakeholders subscribe via
NDA website
• Web Alert sent via email to
registered stakeholders
(1800+)
• RSS feed available
• Press releases and news
• “Dialogue” e-newsletter
available online and issued in
PDF to stakeholders via
website
15
16
Live Web Cast Via NDA
Website
• Low, medium, and high
bandwidth options
• Streamed for 3 months
• 548 requests for video
clip
• CD-ROM version
available
17
Web Chat
• Another means of engaging
stakeholders
• Scheduled online chat facility
• NDA panel responded to
stakeholder questions online in
real-time
• Transcript of chat posted on NDA
website
18
Online Consultation
• Enables stakeholders to register once for
responding online to all NDA consultations
• All responses automatically collated according
to specific issue within consultation
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NDA Stakeholder Audit
Jan 2006
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NDA Stakeholder Audit
Jan 2006
Communication and Interaction
“Which of the following types of communication or interaction have you had with the
NDA since it was formed in April 2005? For each, please give it a score between 1
(most negative) and 5 (most positive)”
% who have had specific
communication type with NDA
100%
5.0
4.4
90%
80%
Mean score for specific type of
communication (1=Poor, 5=Good)
NDA’s strength
is their people
3.8
4.5
3.8
3.9
3.8
3.3
70%
4.0
3.5
60%
3.0
50%
2.5
40%
2.0
30%
1.5
20%
93%
85%
84%
75%
74%
74%
10%
1.0
74%
0.5
0%
Base: 107
3.9
0.0
Received NDA Seen something Personal contact Received email
literature
in news
w named ind
from NDA
Visited NDA
website
Attended ad hoc Attended regular
meeting/ event meeting/ event
Opinion Leader Research, 5th Floor, Holborn Gate, 330 High Holborn, London, WC1V 7QG
Tel: 020 7861 3080 Fax: 020 7861 3081 Website: www.opinionleader.co.uk
15-Mar-06
21
NDA Stakeholder Audit
Jan 2006
Preferred communication
“In the future, how would you prefer the NDA to communicate with you?”
80%
70%
An opportunity to maintain
positive perceptions of NDA
communications via personal
and face to face contact
71%
61%
60%
50%
49%
49%
37%
40%
36%
28%
30%
20%
10%
0%
Personal contact Regular meetings Provision of NDA
with named NDA
or events
literature
individual
Via email from
NDA
Ad hoc meetings
or events
Through NDA
website
Through press /
press releases
Base: 107
Opinion Leader Research, 5th Floor, Holborn Gate, 330 High Holborn, London, WC1V 7QG
Tel: 020 7861 3080 Fax: 020 7861 3081 Website: www.opinionleader.co.uk
15-Mar-06
22
Lessons learnt
• No-one likes surprises
• Early warning and engagement
• Differentiate between communication
and consultation
• Listen as much as you talk
• Challenge the experts to simplify
language
• Build trust through personal contact
• Check you are being understood
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Research on Energy issues
July 2006
“Which of the following sources would you most trust to tell you the truth about the
safety or otherwise of nuclear power?”
Academic Experts
Official Scientists
Environmental
Pressure Groups
The Internet
The Media
Energy Companies
Government
Ministers or MPs
Don’t Know
37%
25%
22%
7%
4%
2%
1%
2%
Source: Populus
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Conclusion
• NDA signalled great change
for the UK nuclear industry
• Accountable to Government,
stakeholders & public
• Stakeholder engagement will
remain at the heart of NDA
delivery
• Without it we cannot achieve
our mission
• Expect our contractors to do
the same
25
www.nda.gov.uk
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