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AIP FOUNDATION
EXPERIENCE IN ROAD
SAFETY EDUCATION
Ho Chi Minh City
Mirjam Sidik
Executive Director, AIP Foundation
9 November 2009
Content
I. AIP Foundation overview
Profile & history
Stakeholders
II. Road safety education projects
Helmets for Kids (HFK)
Traffic Safety Education (TSE)
Walk This Way (WTW)
E-learning (Click on Safety)
Public Awareness Education (PAE)
III. AIP Achievements
About us
The Asia Injury Prevention Foundation (AIP Foundation) is a U.S.
registered 501 (c)(3) nonprofit organization
Its mission is to combat the epidemic levels of road traffic
injuries and fatalities in Southeast Asia and other regions of the
developing world.
Founded in 1999 in Vietnam, its main offices are in Hanoi and
Ho Chi Minh City, with a branch office in Bangkok, Thailand.
In 2001, the Vietnam Safety Products and Equipment Co. (VSPEC)/Protec established producing lightweight, “tropical”
helmet under new national standards
Our history 1999 - 2009
Helmet standards, non-profit
helmet factory, employ the
physically disabled, helmet
donation program
Traffic safety education,
traffic safety environment
changes
Engage Government, other
stakeholders & advocacy for
better traffic safety
legislation
Public awareness education
AIP Foundation stakeholders
National Traffic
Safety Committee
Media
Sponsors (public &
private sector)
AIP
Foundation
Schools (students,
teachers, parents)
Ministry of
Education and
Training
Local Department of
Education/ TSC/
local government
Publicity & Local
communities
II. Experience in road safety education
1. Helmets for Kids (HFK)
2. Traffic Safety Education (TSE)
3. Walk This Way (WTW)
4. E-learning (Click on Safety)
5. Public Awareness Education (PAE)
Ha Tay
HANOI
Hoa Binh
Nghe An
AIP
Foundation
project sites
Cambodia
Quang Binh
Thua Thien Hue
Da Nang
Quang Nam
Nha Trang
Long An
HO CHI MINH
Can Tho
Ca Mau
Ninh Thuan
Binh Thuan
Vung Tau
Projects’ objectives
 To provide children with good quality helmets as
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a proactive approach to protecting them from
head injuries
To encourage and inspire children to learn and
practice good traffic safety skills.
To improve the traffic environment inside and
outside the target primary schools.
To involve and engage the local community and
authorities in traffic safety activities
To improve traffic safety awareness and
behavior of children in particular, and of the
community as a whole
Helmets for Kids
• To present good quality helmets to children from poor families
• To equip and train teachers with necessary knowledge & skills on
helmet wearing
• To organize outside class activities for children to practice road
safety skills (Quiz, Helmet decorating contest, Play-act and
performance contest, Photography contest)
• To coordinate with schools for recording crashes (if any) and
monitoring the helmets wearing rate
Helmets for Kids
2. Traffic Safety Education (TSE)
- Curriculum development, in collaboration with NTSC & MoET
- Weekly road safety classes over six consecutive weeks
- “Train the trainers”: to provide road safety teachers with new
teaching methodology
-Distribution of traffic safety materials to the parents
- Improve parking area conditions inside the target schools
•
Traffic Safety Environment
Modification
3. Walk This Way
1. Improve the safety walk-ability conditions outside of
the target schools (Zebra crossing, Rumble strips,
“school ahead” signal, parking area inside school for
the parents..)
2. Develop “Walk safety” manual for students &
training material for teachers
3. Provide the target school with “walk safety”
teaching tools: stop hand, street/traffic corner
mock-up
Pedestrian campaign
Before renovation
No zebra crossing, rumble strips or traffic
signs; Street vendor at school gate –
frequent congestion
After Renovation
Speed bumps, zebra crossing, traffic
signs - significantly calmer traffic
4. E-Learning Curriculum
Danger and Safety
The streets around you
Traffic lights
Safe walking
Safe crossing
Safety on motorcycle
5. Public Awareness Education
Public Awareness Education
PAC1 was proven a
highly effective initiative
for eliciting support from
the public and private
sectors and dramatically
contributed to national
behavior modification in
adult helmet wearing.
Child Helmet Wearing Campaign
- Increase parents’ awareness
of the helmet wearing in
protection of children
- Increase helmet wearing rates
of children nationwide with
a focus on largest cities:
HCMC, Hanoi, and Da
Nang)
- Support the Gvt to close the
loophole in Resolution 32
Child Helmet Wearing Campaign
- “Little Sheriff” campaign was launched on March 2009 as an effort of AIP
Foundation to influence kids in a friendly, interactive way.
- During its six months, the campaign has made a successful impact on
both kids and parents in terms of helmets & safety
Child Helmet Wearing Campaign
Achievements
Success story
-Successfully introduced child helmet standard and improved adult helmet standard
-Developed a quality helmet approved as the “tropical” helmet
-Worked with MoET on a primary school curriculum used in all 64 provinces
-Changed perception and behavior of people towards helmets
-Our advocacy efforts for a better helmet legislation supported Resolution 32
Some results
 Over 400,000 free helmets distributed to schools in
South-Eastern Asia
 More than 120 schools in Vietnam, Cambodia,
Laos & Thailand
 Educated thousands of teachers; parts of
curriculum used by MoET
 14% fewer fatalities (2008 compared to 2007)
 24% reduction in injuries
 271 million $ saved
Our awards
•Most prestigious advertising
effectiveness award, IPA 2008
•Prince Michael International RS award
for outstanding contributions
•SKW award for advocacy
effectiveness
•Awarded by the Prime Minister of
Vietnam
•Shortlisted for 2009 Secretary of State’s
Award for Corporate Excellence
Short movie
Short movie
Future projects
Worldwide Partnerships
GLOBAL HELMET VACCINE
INITIATIVE
CENTRAL AND
SOUTH AMERICA
AFRICA
MIDDLE
EAST
HVI Regional
Alliance for Road
Safety
HVI Regional
Alliance for
Road Safety
HVI Regional
Alliance for
Road Safety
Costa Rica
Cuba
Uruguay
Nigeria
Senegal
Tanzania
Uganda
Oman
SOUTHEAST
ASIA
HVI Regional
Alliance for Road
Safety
Cambodia
Lao PDR
Philippines
Thailand
Vietnam
Helmet Vaccine Initiative – Regional
Alliances
Curriculum,
Helmets,
&
Education
Government
Assistance
&
Capacity
Building
Safety Products
&
Equipment
HVI
Traffic Safety
Environment
Modification
for Schools
Public
Awareness
Education
HVI concept
• Identify appropriate local partners in government, business,
and within civil society in developing countries with the largest
need
•Initiate Helmets for Kids programs for children through schools
and diffuse public awareness of helmet safety in communities.
•Review quality standards. Introduce standards to cover
‘tropical’ helmets.
•Work with government partners to create an enabling
legislative environment and enforcement mechanism for
helmet use.
•Build a local factory to produce helmets on a non-profit basis,
and employ the physically disabled in the workplace.
•Launch public awareness campaigns in partnership with public
and corporate sectors.
•Announce legislation and enforcement changes as necessary.
•Continue education, awareness, marketing. Continue working
with government on enforcement and quality issues as needed.
Thank you for attention!