Transcript Goodbye OHTIA, Welcome OHTCIC - hebridean

Goodbye OHTIA
Welcome OHTCIC
John Mitchell
Outer Hebrides Tourism Industry Association
Outer Hebrides Tourism Industry Association
Outer Hebrides Tourism Conference – April 2014
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Outline
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OHTIA recent achievements
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New organisation – OHTCIC
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Key Contacts
Outer Hebrides Tourism Industry Association
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Outer Hebrides Tourism Conference – April 2014
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Outer Hebrides Destination Branding
• Creation of a top quality, eye catching brand and identity for the
Outer Hebrides
• Currently used on website, promotional material and nature
interpretation material
• Available for use by accommodation businesses
• Commitment from VS to use in their marketing of the Outer
Hebrides
Outer Hebrides Tourism Industry Association
8 /9 April 2014
Outer Hebrides Tourism Conference – April 2014
Outer Hebrides Tourism Industry Association
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8 /9 April 2014
Outer Hebrides Tourism Conference – April 2014
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Outer Hebrides Destination Website
• A truly top quality destination website for the Outer Hebrides,
created and supported by the industry leading tourism web
developers
• Established as the go to source of information for the Outer
Hebrides
• Top quality inspirational images
• Professionally written information
• Every tourism business has basic listing for free
• OHTIA members have options for enhanced listings
Outer Hebrides Tourism Industry Association
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Outer Hebrides Tourism Conference – April 2014
Outer Hebrides Tourism Industry Association
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8 /9 April 2014
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Website facts and figures
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700 Accommodation businesses
• 1000 Activities and Attractions
• 700 Events
• More and more pages every year
Outer Hebrides Tourism Industry Association
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Outer Hebrides Tourism Conference – April 2014
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Social Media
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Professional presence on Facebook, Twitter and Google+
• Thousands of Google hits
• 3500 likes on Facebook
• 2000 Twitter followers
• Creates and maintains awareness in the Outer Hebrides
• Helps drive traffic to the destination website
Outer Hebrides Tourism Industry Association
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Outer Hebrides Tourism Conference – April 2014
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Moving Forward to 2020
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A new organisation needed – completely outgrown the OHTIA as an
association
Outer Hebrides Tourism Community Interest Company
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Launched at this conference
All OHTIA members will move across to OHTCIC
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OHTCIC will drive industry contribution to delivery of Tourism Outer
Hebrides 2020
Outer Hebrides Tourism Industry Association
8 /9 April 2014
Outer Hebrides Tourism Conference – April 2014
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Directors
Lewis
• Donald Macarthur
• Linda Macleod Brown
• Lorna Eller
• Ian Fordham
• Anne Ryan
Harris
• John Mitchell
• Sue Hill
• Graham MacLennan
• Jan Visser
North Uist
• Andrew Ross
South Uist / Benbecula
• Alan Graham
Barra
• Guy Adams
Hotels Sector
• Kenneth Mackenzie
More directors needed – especially in Uists and Barra!
Outer Hebrides Tourism Industry Association
8 /9 April 2014
Outer Hebrides Tourism Conference – April 2014
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Staff
OHTIA Project Staff (until June
2014)
OHTCIC Staff (from June 2014)
Mairi Thomson
Anne Ryan
(Industry Support Officer)
(Tourism Development Officer)
Mairi Thomson
(Tourism Development Assistant)
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Outer Hebrides Tourism Industry Association
Website maintenance
Business listing maintenance
First point of contact for industry
First point of contact for consumer
enquiries
General support for industry
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Outer Hebrides Tourism Conference – April 2014
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Final Points / Future Developments
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• Moving forward to 2020.
• A new organisation OHTCIC required.
• Continued development of website.
Continued awareness and pressure on Ferry Capacity - critical !!!
• Development of membership base of OHTCIC.
• Continued liaison with partners.
• More local involvement.
Outer Hebrides Tourism Industry Association
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