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Creating North America’s Leading Value-Added Seafood Supplier Intrafish Investment Forum New York February 14, 2012 Disclaimer Certain statements made in this presentation are forward-looking and are subject to important risks, uncertainties and assumptions concerning future conditions that may ultimately prove to be inaccurate and may differ materially from actual future events or results. Actual results or events may differ materially from those predicted. Certain material factors or assumptions were applied in drawing the conclusions as reflected in the forward-looking information. Additional information about these material factors or assumptions is contained in High Liner's annual MD&A and is available on SEDAR (www.sedar.com). 2 Listings Data* TSX: Recent Price: 52-Week Range HLF HLF.A $18.70 $14.00 $13.20 - $19.00 $12.00 - $18.00 Shares Outstanding ~13.3 million ~1.8 million Quarterly Dividend1 $0.10 $0.10 Current Yield1 2.1% 2.8% Total Market Cap: * As at Feb. 10, 2012 1 Based on the dividend rate effective September 15, 2011 $274 million Our Vision 4 4 Our Business Model Broadest market reach in industry Market leading brands Diversified global procurement Frozen food logistics expertise Innovative product development Product Sales Volume in ’000s of Pounds 275,000 250,000 225,000 200,000 175,000 150,000 125,000 100,000 75,000 50,000 25,000 0 2006 Procured 2007 2008 2009 2010 pf Q3 2010 Q3 2011 YTD YTD Produced in High Liner facilities Pf = HLF + Icelandic USA only for 2010 2010 Sales as Reported in C$000s with Impact of FX on Reported Sales $900,000 $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 2005 2006 2007 2008 2009 2010 2010pf Pf = HLF + Icelandic USA only for 2010 *CDN $ Sales reported Domestic $ Sales reported Reduction to CDN $ from Domestic $ due to FX Increase to CDN $ from Domestic $ due to FX Q3 2010 YTD Q3 2011 YTD* EBITDA (in C$000s) $90,000 $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 2006 2007 2008 2009 2010* 2010pf Q3 2010 Q3 2011 YTD YTD Pf = HLF + Icelandic USA and procurement ops for 2010 + proforma for freezer savings + 12mm of synergies Standardized EBITDA Adjusted EBITDA; earnings before interest, taxes, depreciation and amortization, excluding business acquisition, integration and other expenses (income) and gains/losses on asset disposals * Restated for IFRS Diluted EPS Based on Adjusted Net Income (1) (1) Adjusted net income is net income excluding business acquisition, integration and other expenses (income), net of income tax * Restated for IFRS Return on Equity (ROE) Based on Adjusted Net Income(1) 18% 15.5% 16% 14% 12% 10% 8% 12.8% 13.3% 2008* 2009* 14.0% 9.8% 8% 6% 4% 2% 0% 2006* 2007* 2010** (1) Adjusted net income is net income excluding business acquisition, integration and other expenses (income), net of income tax (*) In accordance with Canadian GAAP – Not restated (**) Restated Fiscal 2010 in accordance with IFRS (***) For the rolling 52 weeks ended October 1, 2011 2011*** Dividends per Share $0.45 Annual Common/Non-voting* Dividends per Share Retraction of NVE Shares, April 2010 $0.40 Purchase of Viking, Dec. 2010 $0.35 $0.30 $0.25 Purchase of FPI, Dec. 2007 Sale of NS Fishing, May 2003 $0.20 $0.15 $0.10 $0.05 $2003 2004 2005 2006 2007 2008 2009 * Common shares up to September 15, 2007; Common and Non-Voting shares from December 15, 2007 to present 2010 2011P Growth Strategy Organic growth • Develop new products Innovative value added products High-quality, innovatively packaged raw products • Expand existing customer relationships • Enter new, emerging markets, such as Mexico Drive continued growth by leveraging our core High Liner and FPI brands Growth Strategy Acquisitions • Seek acquisitions that will expand our product portfolio & strengthen our market leadership Strict acquisition criteria • Must be complementary to frozen seafood • Should be synergistic • Must leverage our existing: Leading brands Strong customer relationships Marketing & logistics expertise Product development expertise The Icelandic USA Acquisition Creates leading North American value-added seafood supplier Highly complementary businesses including products, customer base and geography Adds strategic sourcing capabilities in Asia and Iceland Significant manufacturing and distribution synergies potential Modern and strategically situated production facility serves as platform for future growth Expected to be immediately accretive to adjusted earnings Materially accretive once full synergies are achieved 1 4 Overview of Icelandic USA Icelandic USA comprised of North American and certain Asian assets and business activities of Icelandic Group h.f. Leading provider of value-added seafood products and high-quality Icelandic fillets to U.S. foodservice and retail customers State-of-the-art 150,000 ft2 facility in Newport News, VA; built in 1997 with annual capacity of 80-90 million lbs, including a new freezer storage opened in July 2011 Subsidiaries that include processing operations in China and procurement operations Strong brand portfolio – unparalleled industry reputation for quality Icelandic Seafood Premium quality fillets and block cuts “Best-in class” offerings Premium unprocessed fillets and shellfish 1 5 Samband of Iceland High quality value-added processed seafood products High quality unprocessed fillets and shellfish Creates Leading North American Value-Added Seafood Supplier Distinct Canadian leader in both retail and foodservice channels Leading player in U.S. value-added foodservice market with national distribution capabilities Shift in revenue mix creates a strong U.S. growth platform Increasing U.S. sales to approximately 66% of total 2010 pro forma sales Long-standing relationships with diversified, blue-chip North American customers Stronger purchasing power and improved economies of scale in production and distribution will allow pro forma company to unlock valuable synergies 1 6 Highly Complementary Businesses Products Customer Base (1) High Liner Icelandic USA Value-added processed Value-added processed and unprocessed Retail & Other 10% Retail & Other 40% Food Service 60% Other 1% Sales by (1) Geography Canada 44% Food Service 90% Other Canada 5% 2% USA 55% USA 93% Selected Brands Procurement Capabilities (1) Based on calendar 2010 sales 1 7 Worldwide Predominantly Asia and Iceland Highly Complementary Businesses Opportunity to create an efficient low cost North American manufacturing footprint Between High Liner and Icelandic USA, there are 6 production facilities across North America with total annual capacity of approximately 318 million lbs NORTH AMERICA Lunenburg, NS (Can) CHINA Burin, NL (Can) Dalian, China Malden, MA (US) Danvers, MA (US) Portsmouth, NH (US) High Liner facility Icelandic USA facility 1 8 Newport News, VA (US) Unique Sourcing and Distribution Capabilities Icelandic USA sources fish from almost 20 countries worldwide Predominantly from U.S., Asia and Iceland Integrated supply with Asia operations and 60-year relationship with prominent Iceland producers Stringent supplier selection process and monitoring of product quality Distribution center / freezer storage opened in July 2011 is fully integrated with Newport News production facility, annual EBITDA improvement of $5.2 million starting in October 2011 Icelandic USA distribution center in Newport News, VA 1 9 Significant Manufacturing and Distribution Synergies Potential Annual synergies expected to be in the range of $16 – $18 million Total near-term potential cost savings and synergies of approximately $12.1 million Plant optimization through improved economies of scale in production and distribution Variable cost rationalization including efficiencies in procurement, manufacturing and packaging Selling, general and corporate efficiencies including savings on administrative functions Majority of synergies are expected to be achieved over 2012 and 2013 New freezer savings of $5.2 million starting in October 2011 with expiry of lease on previous cold storage facility 2 0 Strong Track Record of Achieving Synergies History of realizing synergies and successfully integrating acquisitions FPI acquisition: synergies of $14 million as planned, integration within 10 months Viking acquisition: expected synergies of ~$2 million, integration within 3.5 months $268 $368 6.0% $75 $ millions 4.5% $40 4.5% (1) 4.0% 3.8% $25 $16 - $18(2) $12 $14 3.0% $2 2.0% $0 Ann. Date: FPI Viking Icelandic 24-Aug-07 10-Dec-10 17-Nov-11 Revenue (1) Based on near-term synergies of $12.1 million (2) Expected total ongoing annual synergies 2 1 Synergies Synergies as % of Revenue Synergies as % of Revenue 5.0% $50 Platform for Future Growth Well located Newport News, VA plant serves all 50 states Highly leverageable platform positioned for growth and expansion Flexible, modular manufacturing platforms and customized production lines Recently completed capital investment projects will drive incremental top line growth and strengthen cost leadership position Freezer storage project, modernized equipment 2 2 Transaction Overview Transaction Description Purchase price of US$232.7 million cash consideration plus seasonal working capital adjustments 5.0x adjusted EBITDA(1) including expected total ongoing annual synergies High Liner has entered into a 7-year royalty free licensing agreement for use of Icelandic Seafood brand in the U.S., Canada and Mexico High Liner has also structured a long-term distribution agreement Ensures Icelandic producers will continue to have access to U.S. market High Liner will continue to be able to supply customers with high-quality fillets from Iceland under Icelandic Seafood brand Acquisition was financed through the issuance of long-term debt and an increase in High Liner’s existing asset-based loan facility (1) Last twelve months ended September 30, 2011 excluding non-recurring items 2 4 Financing Summary Acquisition was financed through the issuance of long-term debt and an increase in High Liner’s existing asset-based loan facility US$250 million 6-year Senior Secured Term Loan B, at 5.5% plus LIBOR floor of 1.5% Existing bank facility increases from US$120 million to US$180 million, at LIBOR plus 2.5% Increased borrowing supported by cash flow of existing and acquired businesses Near-term synergies of approximately $12.1 million would reduce pro forma leverage on closing to approximately 3.8x (1) (1) 2 5 Based on average working capital debt Icelandic USA Financial Summary Last twelve months ended September 30, 2011 Revenue of US$268 million Adjusted EBITDA(1) of US$29 million (1) Excluding non-recurring items and adjusted for a full year of savings from investment in a new freezer facility 2 6 Summary Creates leading North American value-added seafood supplier Highly complementary businesses including products, customer base and geography Adds strategic sourcing capabilities in Asia and Iceland Significant manufacturing and distribution synergies potential Modern and strategically situated production facility serves as platform for future growth Expected to be immediately accretive to adjusted earnings Materially accretive once full synergies are achieved 2 7