Transcript Project Review Special Applications

Signage
April 07
Udo van Slooten
PCT Special Applications
Business Unit Solid State Lighting
Content
• Led string family  solution for channel letters
• Affinium Posterbox module  solution for box signs
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Philips LED string systems
for signage and architectural lighting applications
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Great signs for great brands
with Philips Affinium LED string system
Combines
easy installation
with
guaranteed brand identity
benefits
for your customers
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Affinium LED string systems enable…
1. Bright illumination of your sign or logo throughout
it’s entire lifetime.
2. Bright and uniform illumination of your advertising
signs in your company colours.
3. Reduction of the overall investment over the lifetime
of the system.
4. Quality assurance and service.
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Product Information
Description:
• Complete System are LEDs
connected by a flexible wire.
These are operated by a 24 volt
constant voltage LED power
supply.
• Gen1 Medium Power also
connected by flexible wires and
driven at constant current by a
XitaniumTM LED driver.
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Philips LED string systems
how to select between the optimum solutions?
Channel letter
0.1-0.5 m
Solutions
- (Q1, 2008)
- (Q1, 2008)
0.3-2 m
Colors
White
• Affinium LED string low power маломощный
• Affinium LED string low power
• LED string gen 1 low power
• LED string gen 1 low power
1-4 m
Colors
• LED string gen 1 medium power,
on request
White
• LED string gen 1 medium power
• Affinium LED string medium power
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>3m
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Philips LED string systems
the major installation differences
• Affinium LED string compared to generation 1 is:
– easier to install; cutting friendly per LED
– the length of a string on one driver can be longer
• Gen 1 is more cost effective
• Medium power versions compared to low power versions give:
– between 200 and 300% more light than low power
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Philips LED string systems
the different colors
R
G
B
C
Q3 ‘07
Q3 ‘07
On
req.
On
req.
CW
WW
Affinium LED string, low power
Affinium LED string, medium power
Q3 ‘07
LED string generation 1, low power
LED string generation 1, medium power
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On
req.
On
req.
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Product range
Affinium product overview
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Affinium LED String system
Power supply
(constant
voltage)
Mains
LDD
(LED Device
Driver)
+
V-
LD
(LED Device)
VI
VI
24Vdc
24Vdc
Loop through
connector for power
supply (AWG18) and /
or LED string (AWG26)
Pitch
110mm
Flexible flat cable
(4 wires, AWG 26)
End
terminatio
n
connector
Оконечный
разъем
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Total sting
length
Flexible cutting
per LED Device
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Easy installation
cutting flexibility
2. Than cutting after every
LED Device (LD) is possible
1. Always start with the
biggest LED Driver Device
(LDD)
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Easy installation
enabling fast layouts and installation
Flexible wiring
Mounting with tape
Mounting with clips
(blind rivets or screws)
Глухие заклепки или винты
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Mounting in channel letters
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Outdoor proof
high reliability under all operating conditions
• All components in the system are outdoor
proof (IP66)
• Operating ambient temperature
from -20° to +70°C
• Instant starting even at –20°C
• High operating temperatures for sunny
circumstances
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LED Power Drivers for Affinium led string
20W
60W
100W
Features
• Solid copper core isolated wires
for easy connection
• Slim dimensions
Note
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• Gen 1 is operated by a Xitanium driver (different wattages available)
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Quantities of Led’s per driver
20W
60W
100W
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Features and benefits
Design-in LED layout creator
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Step 1 Import BMP- or JPG file of LOGO company
Fill in the parameters required and start calculation.
Input
Input
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Step 2 The calculation is made for the complete sign
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Output
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Step 3 Select only the “P” (Region 1). Now the calculation of “P”
is shown.
Select
1
4
1.
0
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Select
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Step 4 Start luminance calculation “P” (region 1). Uniformity is shown
1
4
OUTCOME
1.0
Select
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The output can be used for the TCO tool
TCO
data
1
4
1.
0
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Features and benefits
Total-cost-of-ownership tool (TCO)
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Replacement NEON by single stroke контур Affinium LED String
RED
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Features and benefits
Environmental
Feature
Benefit
Energy saving
- consumption approx. 4 W/m
Energy savings of up to 80%
Extremely robust прочный
Not leakages or ruptures разрыв possible
Can be used in vibrating environments
No IR or UV in beam
The light does not heat up nor has negative impact
on objects
RoHs compliant (Lead free)
No environment issues
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Way to market :
Stakeholders in the demand chain
посредники
LED
supplier
Value
Added
Resellers
Small Sign
maker
Sign
consultant
Outlet
owner
Direct
accounts
Sign
consultant
end-user
chain
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Big project in Sweden
500 bank offices will be installed with
10LED
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Philips
String. First installations have
started early March 2007.
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Philips Affinium LED string system
also suitable for architectural applications
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Creating new lighting effects
Affinium LED String; perfectly suitable for architectural applications
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LED’s in signage
Existing product/market combination
– Channel letters: Philips Affinium LED-string
• New product/market combination
–Light boxes: LED box module
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Philips Affinium LED poster box module
• New LED based solution for box signs
• Why?
– Perfect images
• Uniform & bright light without zebra-effect
– Low energy consumption
– Easy to install
– Less maintenance
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New LED Solution
•Very good Uniform light
•Instant light due to LED Technology
•No Light Pollution (stays within the
sign)
•Low Energy consumption, 20W!!
•80 LUX, 25 cd/m2 (on white area)
•Dim’s 0.7 * 0.7 meter
• Lifetime 50000hr/50%
•“Easy readable light”
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New LED
Solution
TL solution
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Light pollution with TL
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• NS info panel 12W,
Examples 1
• 100 LUX , 31 cd/m2
• Dim’s 74cm x 32cm
10map,
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•City
50 W,40 Lux, 13
cd/m2 on White. 170cm x120cm
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•City map 60 W, Dim’s 205cm x
170cm, 28 Lux 9 cd/m2 (on white
area) opal acrylics,
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Examples 2
•Abri poster signs 60W , 40 Lux, 13 cd/m2
on White, DIM’s 118cm x 175cm
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Examples 4
Bill Board 3,3m x2,4m, only
100W!!, 20 Lux 6,4 cd/m2
•Complete Uniform
•See every detail of the poster.
•Even the printer lines, not
intended to be seen
•Shades and sparkling,
intended to be seen.
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Uniform and bright light
135 Cd/m2 @ 30W
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Philips LED poster box module
Your (brand) image and message reflected in
the best way
 optimal readability while lowering the
energy consumption.
Product will be launched end of May 07
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