Transcript Diapositiva 1 - กรมพัฒนาที่ดิน

Bioagrico.op scrl
Export of organic products from
Thailand to Europe
World organic production
The organic production in the World
Continent
North America
Latin America
Million Hectares
2.2
5.8
Europe
Asia
Africa
6.9
2.9
0.9
Australia/ Oceania
Total
11.8
30.5
(Fibl Survey, 2007).
ITALY: The Status of Organic Production in 2005
1.067.102 HA (+11,8% vs. 04)
Agricultural Surface
Producers
44,733
Processors
4,537
Importers
185
Others
404
OPERATORS
TOTAL + 21,7% vs. 2004
Domestic consumption of packed organic products
in Italy by category (in euro) [Source, Ismea 2005]
Product
May- August 2005
Milk and similar
May- August 2006
Variation % 2005/2006
14,764,406
15,792,410
+7%
8,771,783
10,110,035
+15.3%
10,027,331
9,944,497
-0.8%
Non alcoholic drinks
9,237,737
8,145,922
-11.8%
Eggs
4,897,300
4,857,967
-0.8%
Sugar, coffee, tea
3,546,748
4,530,725
+27.7%
Oils
3,177,242
4,269,686
+34.4%
Rice and pasta
3,276,223
3,622,326
+ 10.6%
Baby products
2,306,314
2,765,037
+19.9%
Bread and similar
1,515,768
2,683,361
+ 77%
1,357,742
1,407,475
+3.7%
1,306,057
1,039,310
-20.4%
Alcoholic drinks
943,211
916,834
-2.8%
Honey
908,798
631,343
-30.5%
Diet products
602,936
539,978
-10.4%
Ham and similar
554,426
267,160
-51.8%
1,151,711
1,163,272
1.0%
68,345,733
72,687,338
+6.4%
Biscuits, snack, sweets
Fresh and
vegetable
Ice cream
products
processed
and
frozen
Dressings
Other organic products
Total packed products
MiPAF Import Authorizations 2005, SINAB 2006
MiPAF: Authorizations 2005
Other NonEU 11%
Africa 14%
North and
Central
America
21%
Asia 27%
South
America
27%
In 2005, MiPAF issued 115 import authorizations
Data from the import authorizations
issued by the Italian Ministry of Agriculture in 2005, SINAB 2006.
Product
Quantity (t)
Countries of Origin
Industrial crops (products destined to
processing; i.e. sunflower, soy etc.)
44,710
(Thailand, Latin America and China)
Plant Crops (tree plantations, both fresh
and dry)
41,263
(Turkey and Latin America)
Cereals
32,299
(Thailand, Turkey and China)
Cane sugar
19,142
(South America)
Potatoes
17,730
(Egypt, Bulgaria)
Legumes
12,167
(Turkey, Romany, Canada)
Vegetables
7,569
(Egypt, Bulgaria, Turkey, China)
Soft fruits (forest fruit)
7,384
(Ukraine, Bulgaria, Turkey, Romania)
Cacao
6,037
(Latin America)
Asian Food (typical products produced
only in the country of origin)
3,438
(Japan, China, India)
Dried fruits
3,010
(Peru, Ukraine, Egypt, Turkey)
Spices
2,656
Coconuts
1,725
(Romania, India, Sri Lanka, Turkey)
(Latin America, Thailand)
Coffee
1,679
(South America, Ethiopia)
Vegetable Oils
1,410
(Tunisia, Turkey, Thailand)
Tea
355
(India, Sri Lanka, Japan)
Honey
75
(Turkey, Zambia)
Data from MiPAF the import authorizations SINAB 2006.
INDUSTRIAL CROPS
Product
Palm oil and derived
(stearin..)
Quantity (t)
12,260
Country of origin
Thailand, Colombia
Sunflower
9,594
Romania, China
Sweet corn
7,200
Romania
Rape
5,529
Romania
Soy
3,149
Romania, Brazil, China, Turkey
Karité butter
2,410
Burkina Faso
Aloe
2,000
Venezuela
Linseed
910
Canada, Romania, China
Dog rose
630
Ukraine, Bulgaria, Romania
Sesame
400
China, Bolivia, Turkey
Mile
300
China, Canada
Corn
100
China
Aloe juice
100
Brazil
Rosa mosqueta
85
Chile
Essential oils
22
South Africa, Bosnia
Cotton
20
Turkey
TOTAL
44,710
Data from MiPAF the import authorizations SINAB 2006
PLANT CROPS
Product
Bananas
Quantity (t)
27,850
Country of origin
Peru, Ecuador, Brazil, Dominican Rep.
Apples
3,143
Turkey, Chile
Apricots
2,260
Turkey
Grapes
1,740
Turkey, Egypt
Cherries
1,095
Turkey
Peaches
1,006
Turkey
Pears
823
Turkey
Quinces
720
Turkey
Pomegranates
600
Turkey
Figs
430
Turkey
Plums
770
Turkey
Oranges
220
Turkey
Sloes
200
Bulgaria
Tangerines
130
Turkey
Avocadoes
83
Dominican Republic
Olives
70
Turkey
Sour cherries
53
Turkey
Amaranth
40
Bolivia
Cornelian cherries
30
Bulgaria
TOTAL
41,263
Data from MiPAF the import authorizations SINAB 2006
CEREALS
Product
Quantity (t)
Country of origin
Rice
14,463
Kazakhstan, Thailand, India
Wheat
14,460
Romania, Canada, Turkey, China, U.S.A.
Quinoa
1,482
Bolivia
Barley
950
Romania, Turkey, Canada
Bulgur
640
Turkey
Oats
104
Canada, U.S.A.
Emmer
100
Romania
Buckwheat
100
China
TOTAL
32,299
Data from MiPAF the import authorizations SINAB 2006
LEGUMES
Product
Quantity (t)
Country of origin
Lentils
5,465 Turkey, Canada, Romania
Peas
3,438 Romania, Canada
Chickpeas
2,394 Turkey, Canada, Romania
Beans
TOTAL
870 China, Canada, Turkey, Romania
12,167
Data from MiPAF the import authorizations SINAB 2006
VEGETABLES AND ANNUAL FRUIT
Product
Quantity (t) Country of origin
Onions
2,373 Egypt, China, Bulgaria
Strawberries
2,360 Turkey, Bulgaria
Tomatoes
1,310 Turkey, Egypt
Carrots
620 Turkey, China
Peppers
544 Bulgaria, Egypt, China
Garlic
233 Egypt, Bulgaria, China
String beans
94 Egypt
Melons
10 China
Spinach
10 China
Broccoli
5 China
Fennels
5 Turkey
Leeks
5 China
TOTAL
7,569
Positive aspects of imported organic products
Positive aspects
Promotional and
commercial politics
7%
Name appeal 1%
Certification types
8%
Quality 28%
Availability 13%
Price 20%
Organoleptic
charact. 23%
Negative aspects of imported organic products
Negative aspects
Certification types
8%
External
appearance 3%
Logistic problems
23%
Price 9%
Commercial and
promotional politics
16%
Import business
procedures 21%
Product availability
20%
Thai leading exports are:
• Palm oil and derived (the import authorizations for vegetal oils
raised to 12%)
• Coconut (as milk and cream)
• Rice
Organic palm oil and derived = 12,260 tons (from Thailand and
Colombia to Italy).
11,260 t from Colombia
only 1000t from Thailand
Of the entire quantity of organic palm oil imported, only 1,500 t
are consumed in Italy, while the rest is exported again.
Organic rice = 14,463 t. (from Third Countries to Italy)
About 7,600 t imported from Thailand
6863 from Kazakhstan and India
In Italy 30,000 t of organic rice are produced every year and this is about
5% of all the cereals that are produced in Italy. The market of organic rice
in Italy is the result of the organic rice imported (14,463t) plus the organic
rice produced in the country (30,000t): 44,463t. The rate of the organic rice
imported to Italy is about 30% of the organic rice market in Italy. The
quantity of organic rice imported from Thailand to Italy is about 16% of
the entire Italian market of organic rice and about 50% of the entire
quantity of organic rice imported to Italy.
The actual import of rice to Italy from Thailand comprises:
• white rice, usually imported for industrial processing
• Jasmine
• Basmati
The main importers’ request is for
a basic kind of white rice
to sell at a reasonable price and for other kinds of high quality rice
like Basmati
From a market perspective, there are opportunities, but the
price/quality ratio is the determining factor.
Strategy
1) get more volume through broader product range
2) develop a long-term partnership with a specialized importer,
who can assist in product and market development.
Market is interested in
convenience
new products
Opportunities for:
1) Thai specialties as Thai ready-meals, especially if they are
promoted in the right way (i.e. through mass media and
explaining how they should be cooked). Importers specializing
in such products, could be interesting partners for the
development of products and markets.
2) Processed tropical fruits, canned or in glass, (besides rice and
oil) are believed to be the product group representing the major
opportunity for Thailand.
3) Candied frozen tropical fruit for the food industry, as well as
candied dried fruits, including coconut.
Demand is increasing for
direct consumption
use in the food industry
Some conventional supermarkets would be interested in running a
campaign in order to test consumers’ interest. This could be
developed in co-operation with an importer supplying
supermarkets.
4) shrimps and 5) cotton.
However, identification of concrete opportunities for Thailand in
these sectors requires detailed feasibility studies.
Another point
Italy represents a great market for Thai organic products because it
is a strategic logistic point to distribute Thai products all around
Europe, thanks to its important commercial ports that are more
strategic than other ports located in the very North (like Rotterdam)
or in the very South of Europe.
Italian importers’ main suppliers (Ismea/ AC Nielsen 2005)
Wholesalers
17%
Cooperative/
Union
17%
Processors
20%
Farms
46%
Italian importers’ main clients
Big
Distribution
Chains 36%
Others 3%
Specialized
shops 17%
Processors
19%
Wholesaler
s 25%
Distribution channels of organic products
in Italy
Mini marts
2.90%
Discount
stores 0.80%
Others 0.40%
Specialized
shops 5.10%
Supermarkets/
Hypermarkets
90.80%
Big Distribution Chains in Italy
The private organic labels of Big Distribution
Chains in Italy
Year 2000
Year 1999
• ESSELUNGA
Esselunga Bio
Year 2001 (*)
• CRAI
Crai Bio
• DESPAR
Bio Logico
• BILLA
Sì, naturalmente
• SELEX
Bio Selex
• CARREFOUR
ScelgoBio
• CONAD
Prodotti da A.B.
• COOP
Bio – Logici
• PAM
BioPiù
INDOTTO
2002 – 06
Years
• AUCHAN
AUCHAN Bio
• NATURA SI’
Naturasì sells exclusively organic products
Development of Thai organic sector needs
1- comprehensive national plan with the integration of:
government agencies,
farmer-producers, social society,
processors, exporters, certification bodies, consumers, etc.
Accessibility to foreign market is only one of the final ends.
2.good understanding and a correct knowledge on what
“organic agriculture” is and how it can contribute to farmer’s
and consumers’ safe life and good health as well as to
conservation of environment, natural resources and
biodiversity as a whole.
Raising local consumers’ awareness and enhancing local consumption of
organic products will stimulate the production and marketing apart from
export to foreign markets.
Government agencies should play a catalytic role to support the movement
in a comprehensive manner, with the support of the private sector,
NGOs/civil society whose past performance has demonstrated a faster,
more flexible and effective operation to promote organic agriculture
movement.
Participatory approach for national development planning is a means to get
involved all the stakeholders and interlink plans of different dimensions
(rural poverty reduction, health, education, food safety, environment
conservation, trade and export promotion, etc.).
State development workers need to be educated and trained on a longterm and regular basis, not only on the concept and principles of
organic farming for the conversion, but also on foreign market
requirements, innovations, certification and export procedures.
Foreign market of organic products, like the EU or the Italian ones, is
open to any countries of origin whose production system and standard
can be proved and recognized as “organic”, according to the respective
import regulations. It is up to each country to speed up its own capacity
of production and controls so as to correspond to the needs and the
regulatory requirements of the importing countries. What should be
borne in mind is a fair trade at every step of the food chain and the
impact on food security of farmer-producers who are at the starting point
of the food chain and should be of utmost concern.
Thailand is an advanced agricultural country. Its agricultural products are
internationally recognized for
quality
unique characteristics
taste
There are still opportunities ahead to seize for its organic products, if a
comprehensive strategy is set and cooperative actions are taken in a timely
and appropriate manner.