Transcript Slide 1

Promoting careers in care
How I Care…Ambassadors can help
Tuesday 11 February 2014
Sharon Allen
CEO Skills for Care
Glen Mason
Director of People, Communities and Local
Government, Department of Health
Recruitment and Retention in Adult
Social Care - Launch of new Care
Ambassador Service
Dr Glen Mason: Director of Social
Care Leadership and Performance
February 11th 2014
DH – Leading the nation’s health and care
1. Overview of the social care workforce
 1.5 million people in social care workforce doing 1.63 million jobs
 Estimated 17k organisations provide adult social care through 39k
establishments
 Workforce is predominantly female, employing people of all ages
 In 2012 vacancy rate was 3% with turnover rate of 19%
(unchanged since 2009)
 Structure of the workforce is changing - shift from Local
Authorities, towards independent employers, with personalisation
having impact with more jobs for direct payments recipients
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•DH – Leading the nation’s health and care
2. Role of Department: ASC workforce policy
 DH has a ‘Stewardship’ role across health and adult social care
sectors
 DH leads adult social care workforce policy and acts as ‘steward of
stewards’, to co-ordinate, align and hold to account.
 This includes acting to;

enable, facilitate and coordinate stakeholders (including
Government departments such as BIS, DWP, Cabinet Office
and DfE)
• building partnerships and coalitions to support implementation
sponsorship and;
• Sponsorship and accountability of Skills for Care and other
delivery partners
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•DH – Leading the nation’s health and care
3. Increasing Workforce Capacity - a key strategic
objective
 Sufficiency of supply and increasing capacity of adult
social care workforce is a key DH objective
 This was set out in the Care and Support White Paper
2012
‘We need to attract more people to work in care and support,
to ensure there are enough skilled people to deliver highquality care in the future’.
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•DH – Leading the nation’s health and care
4. Recruitment into adult social care
The need for care and support is increasing
 demographic changes - people aged over 85 expected to double by
2030
 advances in healthcare - younger people with disabilities and longterm health conditions are living longer
 expectations and types of services are changing - more choice and
control is exercised
The adult social care workforce needs to grow to between 1.9 and 2.6
million by 2025 (1).
Government is supporting growth in the sector to meet demand.
(1) Size and structure of the adult social care sector and workforce in England, 2013
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•DH – Leading the nation’s health and care
5. Recruitment and Retention Strategy
DH published a Recruitment and Retention Strategy in
2011, with Skills for Care. The Strategy addresses how to attract and
retain more high quality staff.
Strategy advises on:
 raising the status of social care work /promoting career
opportunities;
 recruiting more apprentices;
 how to attract a diverse and representative workforce;
 recruitment and retention of Personal Assistants;
 addressing structural barriers by developing new career progression and
training/development.
Skills for Care lead a Recruitment and Retention Working Group to guide
implementation and evaluation of the recommendations.
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•DH – Leading the nation’s health and care
6. Care Ambassadors and White Paper
The Care Ambassadors initiative is central to the Strategy and
addresses many recruitment issues.
Care and Support White Paper set out the Government’s
Commitment;
‘to expand the Care Ambassadors service to promote a positive
image of the sector, making links with a range of audiences
including schools, colleges, and careers and job services’
Many of you here today at the launch of the new service, will be
from the careers/employment advice sector
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•DH – Leading the nation’s health and care
7. Care Ambassadors New Service Launch
Today’s launch represents culmination of a great deal of
work by the Skills for Care team and their steering group in
developing the ‘I…Care Ambassadors’ model.
Progress by January 2014 has achieved sign up of 129
services (20 employer partnerships and 109 social care
employers) and 440 ambassadors on the register.
We are clearly on track for the target of 550 ambassadors by
March 2014
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•DH – Leading the nation’s health and care
7. The role of Care Ambassadors
Care ambassadors are uniquely positioned as qualified/experienced
care workers to:
 promote the social care sector and act as role models; and
 inspire and encourage those making career decisions to consider
careers in care sector
With the support of social care employers and their staff, the
new service will address misperceptions of care work and recruitment
difficulties by;
 raising the status and image of care and support
 engaging directly with those making career decisions and those
advising them; and
 demonstrating career routes and opportunities the sector has to
offer
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•DH – Leading the nation’s health and care
8. Care Ambassadors and a refreshed strategy
Skills for Care are working now to refresh R&R strategy taking
account of key policy developments since 2011.
Care Ambassadors Initiative has direct links to these drivers of policy
including;
Francis report – developing a culture of high quality care services to ensure
service users are treated with respect, dignity and compassion.
Cavendish review - recruiting people with the right values and
supporting employers in testing values, attitudes and aptitude for care.
Care Bill – which will include laws to ensure compassion in care and
enshrining personal care plans and personal budgets in law.
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•DH – Leading the nation’s health and care
9. Care Ambassadors and other DH recruitment initiatives
Care Ambassador’s also play an important part in facilitating other DH
recruitment and retention initiatives including;
Expanding apprenticeships - improving perceptions of care and support by
developing the skills of workers and encouraging retention
Value Based Recruitment - help employers put social care values at the heart
of their recruitment practice
Social Care Commitment - employers, individual employers, care workers and
carers promise through a commitment to values and behaviours to provide
safe, high-quality services.
Online resource to support recruitment - improved status and reputation of
sector as a career choice, through the development of a new online resource.
Workforce development funding for Individual employers - support and
training to improve recruitment, retention and quality of care and support by
PAs
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•DH – Leading the nation’s health and care
10. Care Ambassadors - In conclusion
The new Care Ambassadors Service is an important initiative, helping to
realise DH recruitment objectives. Today’s launch of the new Care
Ambassadors Service represents a significant milestone in achieving the
White Paper commitment.
DH is committed to the success of the service offered by
Skills for Care which:
 will address many of the issues associated with the increased
demand for care and support over the coming years; and
 links closely with other recruitment initiatives and policy developments
With the highly valued contribution of employers and individual Care
Ambassadors, it will support our aim to ensure;
 delivery of high quality care and support through having the right people in
place, doing the right thing, in the right way.
Thank you and please enjoy the rest of the event
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•DH – Leading the nation’s health and care
Louise Proctor
Head of Careers Service Development
The National Careers Service
The National Careers Service and its
Future Direction
Louise Proctor
Head of Careers Service Development
Overview of the National Careers Service
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Online through the website and webchat nationalcareersservice.direct.gov.uk
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A telephone helpline for everyone aged 13 and over –
0800 100 900
•
Face-to-face careers advice for adults aged 19 and over (or 18 year old
Jobcentre Plus customers)
•
Available on the high street in nearly 3000 locations, JCP offices, Colleges,
community venues and in prisons
• A walk in service , directing people to the best source of advice whatever
their needs.
•
Over 2700 careers advisers deliver the service.
National Careers Service - Monthly statistics (December 2013)
(Rolling 12 month average)
(Rolling 6 month average)
(Rolling 6 month average)
100,000
1,250,000
1,450,000
Face-to-face careers sessions
Web visits
Job profile views
12,000
6,200,000
130,000
Face-to-face customers going into work
or learning
Page views
Course searches
31,000
37,500
21,500
Occurrences of Helpline activity
Lifelong Learning Accounts created
CVs completed
68,500
(latest month activity)
New Customers(face-to-face and
helpline)
(latest month activity)
12,500
32,500
twitter followers
facebook viewers of our
content
National Careers Service ensuring Quality
• All organisations that deliver the National Careers Service have to be
accredited to the matrix quality Standard.
• National Careers Service prime contractors are subject to Ofsted
inspection.
• All National Careers Service primes contractors have achieved a
Grade 2 (good) following inspection in the last 6 months
• All National Careers Service advisers are required to hold appropriate
professional qualifications and commit to continuous professional
development.
• The Careers Development Institute leads the work to raise
professional standards within the careers sector
National Careers Service Customer
Satisfaction and Progression
• 94% of face to face and telephone customers agreed that
the overall quality of the service was good.
• 76% of website visitors were satisfied overall and 83% of
web users recommend it to friends.
• 46% had progressed in employment; 29% through
changing or getting a job.
• 63% had progressed in formal or informal learning.
• 54% attributed their progression to the careers advice
they received.
The role of schools and local authorities
• All schools have a legal duty to secure access to
independent , impartial careers guidance for their pupils
on the full range of education and training options
including Apprenticeships
• The duty applies to pupils in years 8-13
• The Department for Education have published statutory
guidance for schools on this duty
• Local authorities have a legal duty to support all young
people up to the age of 19 to participate in education or
training
National Careers Service from 2014
• Local leadership
• Facilitating relationships between schools and
colleges
•
Customer and adviser led service
• Locally informed advice and guidance
• Digital by default
• Citizen ownership
• Outcome based funding
• Personalised online experience
Inspiring young people - The Minister’s
Vision
• We will extend and improve the National Careers Service’s
resources to help schools make links into employment for
their students……
• The National Careers Service should also play an
important role in linking employers, schools, colleges,
social enterprises……
• We can, and should, all do more to inspire young people
and support them in making some of the most important
decisions in their education and careers
National Careers Service helping to improve the
progression and participation of young people
• Developing our Digital services – more use of social
media and mobile technology
• Aligning our services with other websites
• Providing inspiring advice and guidance to young people
by telephone and via web chat
• Making National Careers Service resources such as local
LMI and job profiles available to schools and colleges
National Careers Service helping to improve the
progression and participation of young people
(cont)
• Brokering relationships between Schools and Employers,
so that young people can make informed choices and
realise their aspirations
• Providing inspiring opportunities for young people to get
first hand experience of the world of work for example
through the Skills Show Experience, work shadowing and
hands on experience
• Working in partnership with a Employers and other
intermediaries to provide young people with role models
and information about the range of opportunities
available locally
Current Inspiration Activity
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The Skills Show and Skills Show Experience
Improving Young People content and services
Make it in Great Britain Pilot
Partnering with Key Organisations
– Plotr
– Mykindacrowd
– Inspiring the Future
• A new approach to LMI
Meet the I Care…Ambassadors Introductions and Q&A panel
Chaired by Sharon Allen, CEO Skills for Care
Sharon Pym - Operations Manager, Cathedral Gate Homecare Ltd
Mark Hawkswood - Support Worker in mental health, ACT
Millie Davey - Support Worker, Curado
Keri Gregory - Apprentice carer, Barchester
Ben Rosamond - People directorate, Sunderland City Council
Refreshments
Anna McLaren
Project Manager, Employability and
Skills for Life
Have you thought
about a career in
social care?
• Work-based training programmes
designed around the needs of
employers, which lead to nationally
recognised qualifications
• Majority of the training ‘on the job’ – rest
Launch event
supplied
by11/2/2014
a local training provider or
college
Finding an I Care…Ambassador
 Objectives – what are you aiming to do
in running the activity?
 What do you need the audience e.g.
students, job seekers, groups of
advisors, to know or do after the event?
Finding an I Care…Ambassador
 Who – audience and ambassador type,
numbers and key information
 When – Date, time, duration
 Where – location & room information
 What – e.g. informal talk or presentation
Finding an I Care…Ambassador
In commissioning an I Care…Ambassador
activity you agree to:
 Provide a safe, appropriate environment
for the ambassador
 Ensure groups are supervised at all times
 Communicate and provide feedback
Finding an I Care…Ambassador
Resources bank to support
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Set up and running of
I Care…Ambassador Services
Delivery of Services
I Care…Ambassador
development/CPD
(can be accessed by individual
I Care… Ambassadors)
Registration
System
Hosted by Skills for Care
Employers & Employer Partnerships including
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SMEs
Large Employers
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Local Authorities
Individual Employers
A Question of Care
 A Question of Care is a video based challenge. It
focuses on three roles (early years, residential settings
with older adults, supported living with people who have
learning disabilities
 2 of the above 3 setting are chosen
 Free resource in e-formats (website and app)
 A window into the day to day encounters of this work
 Skills for Care and Development – UK wide
 Funded by UKCES – Employer Investment Fund
www.aquestionofcare.org.uk
•2nd Floor Westgate, 6
Grace Street
Finding an I Care…Ambassador
www.skillsforcare.org.uk/icareambassadors
Anna McLaren
Project Manager – Employability and Skills for Life
07977 503339
The next steps
Sharon Allen
CEO Skills for Care
Lunch and networking