Transcript Obesity Trends Among U.S. Adults between 1985 and 2008

Produce for Better Health
Foundation
Ambassador Training Webinar
August 7, 2013
©2010 Produce for Better Health Foundation
The Problem
Chronic conditions like obesity, heart disease, cancer and diabetes
exact a tremendous toll in premature death
Chronic conditions cost tens of billions of dollars each year
The leading cause of premature death is diet and physical
inactivity – now surpassing smoking
Childhood obesity rates have climbed and the American Medical
Association just announced they now consider obesity a
disease
©2010 Produce for Better Health Foundation
Part of the Solution – PBH Ambassadors
What is a PBH Ambassador…
A PBH Ambassador is an individual passionate about the
II.
Secure
sustainable
source for mission
PBH. and
Produce
for Better
Health funding
(PBH) Foundation
Fruits & Veggies-More Matters® message. An Ambassador
actively shares their passion and personal testimonial about
the importance of PBH, financially supports PBH either
personally or through their organization and encourages and
recruits others to provide annual, sponsorships or significant
in-kind donations to PBH.
©2010 Produce for Better Health Foundation
Who are PBH Ambassadors?
Who can be an Ambassador…
Any
individual
involved
personally
or
through
an
II. Secure sustainable funding source for
organization can be an Ambassador. It is open at all
PBH.
giving levels. Just meet three of any six criteria…
©2010 Produce for Better Health Foundation
PBH Ambassadors - Criteria
What are the criteria to be an Ambassador…
• Support
• Testimonial
•II.Representation
Secure sustainable source for
• Identify Prospects
• Secure New Donors
• Leadership
©2010 Produce for Better Health Foundation
PBH.
Criteria - Support
Support
• Annual Renewal – current active donor
• Sponsorships – supporting for the current year
• Program – Half-Your-Plate, Fruit & Veggie
Connection,
Webinar,
re sustainable
source
foretc. PBH.
• Event – RDs at Fresh Summit, Consumer
Connection
• Significant In-Kind – more than $100,000/year
©2010 Produce for Better Health Foundation
Criteria - Testimonial
Testimonial
• Written statement – to be used in PBH
promotional materials for marketing or
communications purposes
• Importance of PBH – personal or professional
re sustainable source for PBH.
example
• Boilerplate language – with your permission
PBH can use in published, web based and social
media outreach
©2010 Produce for Better Health Foundation
Criteria - Testimonial
Examples…
As a father of two young children, a former college athlete, and a person whose family has been affected by
cancer, stroke, heart disease, and rheumatoid arthritis, I am a strong believer in a healthy diet and the
power of produce. Having been blessed to be a part of the fresh produce industry for nearly two decades, I
am excited to be a part of the Produce For Better Health Foundation and to share in the mission of leading
people to eat more fruits and veggies because it matters for their health.
Brett Libke
The Oppenheimer Group
We love being a partner with Produce for Better Health! This program allows us to interact and partner
with brands and stores to reach consumers in a way we otherwise may not be able to. Ultimately, when it
comes to promoting a healthy way of life, we are all in this together.
Tracey Altman
Wholly Guacamole
©2010 Produce for Better Health Foundation
Criteria - Representation
Representation
• Visible and vocal advocate for PBH and Fruits &
Veggies-More Matters
• Role Model/Champion criteria
•reConferences,
presentations
sustainableexhibits,
sourcemeetings,
for PBH.
• Display Proud Supporter signs
• Use Role Model/Champion button on email
footers or website
©2010 Produce for Better Health Foundation
Criteria - Representation
Representation – letting PBH know
• Send an email with information
• Event, date, audience, what was said
• Send an example, photo or copy
• re
Send
a photo of how
you displayed
your support
sustainable
source
for PBH.
• Send this information to …
[email protected]
©2010 Produce for Better Health Foundation
Criteria – Identify Prospects
Prospects
• ID organizations as candidates to support PBH
• Provide contact information – name, company,
rephone,
sustainable
source for PBH.
email, etc.
• Provide background information
• Introduce to PBH staff - email, in person, etc.
©2010 Produce for Better Health Foundation
Criteria – Identify Prospects
Prospects – letting PBH know
• Call with information
re
sustainable
source
for
PBH.
• Send an email with information to …
[email protected]
• CC PBH on an email or letter
©2010 Produce for Better Health Foundation
Criteria – Secure New Donors
New Donors
• Independently solicit new donors on behalf of
PBH with direct contact – write, call, meet, f/up
• Work with PBH staff to solicit new donors – draft
recorrespondence,
sustainable source
forin meetings/calls,
PBH.
participate
f/up
behind the scene on donation status
• Provide PBH with contact information so progress
can be tracked
©2010 Produce for Better Health Foundation
Criteria – Secure New Donors
New Donors – letting PBH know
• Independent outreach – Call, email, cc with
activities – provide contact information and notes
about efforts to be recorded and tracked
•reWith
PBH staff –source
coordinate
sustainable
for participation
PBH. in
meetings/calls, provide notes about f/up
• Email this information to …
[email protected]
©2010 Produce for Better Health Foundation
Criteria - Leadership
Leadership
• Board of Trustees
• Committees – Research, Marketing, Donor,
Executive,
etc.
re sustainable source for PBH.
• Task Forces – All Forms Matter
©2010 Produce for Better Health Foundation
Tracking and Reporting
Collecting and Tracking Ambassador Status
Overview
Name
Tracey Altman
Shirley Axe
Leah Brakke
Katie Calligaro
John Freed
Organization
Wholly Guacamole
Ahold
Black Gold
Canned Food Alliance
Syngenta
Support
Yes
Yes
Yes
Yes
Yes
Testimonial
Photo
Presentations
Prospects
Donors
Individual Ambassador Activities
Support
Testimonial
Photo
Presentations
Prospects
Donors
Leadership
©2010 Produce for Better Health Foundation
2013 PBH Ambassador Status
Annual Renwal
Consumer Connection Sponsorship
PBH is a great organization that makes a difference! I'm proud to be an
active participant.
Yes.
Ridge Elementary School - Anywhere, USA
August 1, 2013
Included PBH/FVMM message in presentation to school
John Doe
VP of Marketing
ABC Company/ 555-555-5555/ [email protected]
XYZ Corporation - new board level donor $10,000
Board of Trustees
Leadership
Yes
Yes
No
Yes
Yes
Staff
Renee
Elizabeth
Renee
Renee
Renee
Tracking and Reporting
Prospects and Donors
Name
2013 Prospects for Annual Renewal
Allen Lund Company
Andrew & Williamson Fresh Produce
Applebee's International
Nora Trueblook
Allen Lund
Fred Williamson
David Parsley
Betsy Rosenblum
Aramark
Bank of America
Matt Howard
Lynn Knudson
Jeff Burch
Dean Cardoza
Bank of the West
Wendy Smith
Alexander Gerding
Jon Sweat
BASF
Scott Blazer
Blazer Wilkinson, :LP
Prospect
Level
Board
Amount
Overview
[email protected]
[email protected]
818-790-8412
913-967-4011
908-522-2350
[email protected]
209-578-6042
559-440-4659
[email protected]
916-552-4346
[email protected]
919-547-2821
[email protected]
919-547-2000
[email protected]
919-547-2766
[email protected]
831-455-3700
[email protected]
Prospect Program
Ambassador
Board
Board
$ 10,000.00
$ 10,000.00
$ 10,000.00
Ambassador
Ambassador
Board
$ 10,000.00
Ambassador
Board
$ 10,000.00
Ambassador
Ambassador
Notes
Individual Ambassador Activities
Carlyn McClintock
Gregory Wohlieb
[email protected]
502-814-1262
[email protected]
Patrick Riordan
Cindy Jewell
805-485-2519 x21
[email protected]
831-728-1773
[email protected]
Bunzl Distribution
©2010 Produce for Better Health Foundation
California
Giant Berry Farms
Contact Info
Board
$ 10,000.00
Ambassador
Board
$ 10,000.00
Ambassador
Board
$ 10,000.00
Ambassador
Board
$ 10,000.00
Ambassador
Have let us know they currently don't support PBH because
we are supported by the California Strawberry Commission
and their support to us is through them.
Board
$ 10,000.00
Ambassador
Why create PBH Ambassadors?
Support the PBH Strategic Plan
100 Board level donors by 2015 – 10 for 2013
Campbell Soup Company
Canned Manufacturers Institute
Green Giant – Frozen and Canned Foods
2013 Annual Revenue
New funding - $100,000
©2010 Produce for Better Health Foundation
Resources
• Draft Correspondence – provided and additional
samples available upon request
• Talking Points – included in Draft Correspondence
re and
sustainable
source
for PBH.
provided upon
request
• Other Information – Ambassadors can identify
what information they need and PBH staff will
supply it upon request
©2010 Produce for Better Health Foundation
Resources
Information Available at www.pbhfoundation.org
• Contribution Form
• Licensing Agreement and Brand Guidelines
• Donor Benefits
re
sustainable
source
for PBH.
• 2013
Sponsorship
Brochures
• 2012 Annual Report
• 20th Anniversary Video
• Ambassadors can ID other information as needed
and PBH staff will supply links and location
©2010 Produce for Better Health Foundation
The Ambassadors
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•
Tracey Altman - Wholly Guacamole
Shirley Axe - Ahold
Leah Brakke – Black Gold Farms
Katie Calligaro - Canned Food Alliance
John Freed - Syngenta
Chavanne Hanson - Nestle
Brett Libke - The Oppenheimer Group
Sarah Ludmer - Del Monte Foods
Megan McKenna - National Mango Board
Matt Middleton - Ventura Foods
Kraig Naasz – American Frozen Food
Institute
Howard Nager – Domex Superfresh
Growers
Paul Palmby – Seneca Foods
©2010 Produce for Better Health Foundation
•
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•
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•
Roger Pepperl – Stemilt Growers, Inc.
Paulette Pierson – Monsanto Vegetable
Seeds
Mac Riggan – Chelan Fresh Marketing
Richard Ruiz – Ruiz Sales
Allan Sabatier – Del Monte Fresh
Produce
Xander Shapiro, Del Monte Foods
Rich Tavoletti – Canned Food Alliance
Brian Threlfall – Giorgio Fresh
Mushrooms
Nichole Towell – Duda Farm Fresh Foods
Peggy Walker – Vance Publishing
Mark Weinfeld - DGWB
Suzanne Wolter – Rainier Fruit Company
Recognizing Ambassadors
• Ambassador Excellence Awards given annually
• Annual Report
• PBH Website – page is currently under design so
stay tuned for further details
re sustainable source for PBH.
• PBH Direct! Newsletter
• Annual Certificate
• Special ribbon on badges at PBH Annual
Conference Consumer Connection
©2010 Produce for Better Health Foundation
Questions?
©2010 Produce for Better Health Foundation
Produce for Better Health Foundation
7465 Lancaster Pike, Suite J – 2nd Floor
Hockessin, DE 19707
Tel. 302-235-2329
Fax 302-235-5555
www.pbhfoundation.org
www.fruitsandveggiesmorematters.org
©2010 Produce for Better Health Foundation