Chapter 9 Information Technology Applications for Life

Contents

 Information Technology Applications in Education  Information Technology Applications in Social service  Information Technology Applications in Business  Information Technology Applications in Government/Public sector  Information Technology Applications in Suan Dusit  Information Technology and Innovation Creation

Information Technology Applications in Education

1.

e-Learning (Electronic Learning)    An electronic learning tool including all computer learning forms to support the traditional learning method by using other supporting technologies such as VDO, CD-ROM, Satellite, Computer network, Internet, Intranet E-learning model normally practice in online system for interactive service Multimedia presentation to motivate an interesting course

Other titles of e-Learning  Electronic Learning    Computer Learning Distance Learning Computer-Assisted Instruction

Hybrid e-Learning Model consists of 1.

2.

e-learning map On-line e-learning 3.

4.

e-learning group e-comprehension 5.

6.

e-illustration e-workgroup

2. Multimedia for Learning  Using computer program to integrate multiple forms (text, graphic, image, animation, audio, video, etc.) for presentation and learning activities  The objective is to support the effective learning processes for the student.

Principle of content designing 1. Content preparation 2. Design all typical contents 3. Design the evaluation questions

3. Virtual Classroom  Virtual classroom supports all learning and teaching activities from everywhere, not limit to in the same room/area.

 Functions: to promote the evaluation and participation by using tools which are  online calendar, search tool, online instruction, online grading, examination questions, user interactive via e-mail, instant message, or web board, and FTP

Examples of Virtual Learning Technology 1.Videoconferencing

2.Web conferencing 3.Audio conferencing 4.Wiki: Wikipedia 5.Virtual world: Second life 6.Social network: Twitter, Facebook, YouTube

4. Mobile Technology  Mobile technology includes wireless learning, multimedia, other supporting tools for increase learning dimensions and new experiences  Adaptation of teacher: change teaching role  Increase technology literacy to students  Increase reliable  Advancement of technology infrastructure

Information Technology Applications in Social service 1.

IT with Public health    Administration and Financial management system, such as invoice, receipt, accounting forms, documentation Clinical system, to facilitate input data and the medical treatment processes IT infrastructure, to support management and clinical service

IT Applications in Public health  Electronic health record : EHR  Computerized provider order entry : CPOE  Clinical decision support system : CDSS  Telemedicine  Picture archiving and communications system : PACS  Bar coding  Radio frequency identification : RFID  Automated dispensing machines : ADMs  Electronic materials management : EMM  Interoperability

Information systems developed by Ministry of Public Health  Java Health Centre Information System: JHCIS  Hospital Information System: HIS  Geographic Information System: GIS for Medical human resources management

Example of Medical Innovation in 2011  Alzheimer's disease (AD) diagnosis by AV-45  Melanoma treatment by Anti-CTLA-4  Capsule Endoscopy  Asthma diagnosis by Nitric Oxide  Sipuleucel-T vaccine for cancer treatment

2. IT Application in Religions, Cultures and Arts 2.1 Ministry of Culture

Examples of service in Religions, Cultures and Arts  Cultural Data Centre – 4 Categories of data 1. Persons and/or Cultural organizations 2. Cultural inventions, Ancient places, Cultural arts 3. Cultural styles 4. Cultural places by region  Services by Film and Audio Visual Office, Cultural Promotion Department  Ethics and Morals promotion by Religious Affairs Department

 Databases about Art and Cultural heritage, Contemporary arts ,Thai tradition Knowledge by Fine Arts Department, Cultural Promotion Department, Contemporary Art and Culture, Bunditpatanasilpa Institute  Tourism Geographic Information  National Archives of Thailand Database  Thai World Heritage Information Centre  Online Dictionaries by the Royal Institute

2.2 Online Tipitaka

3. IT Applications in Environment Ministry of Natural Resources and Environment  Public relation information  Water Resources Data Centre by Department of Water Resources  Animal Encyclopedia of Zoological Park Organization  Search Plants by the Botanical Garden Organization  Environmental Law database  ICT Infrastructure and Management Plan

4. IT Applications in Social Service Examples of Social Services  Job acquisition system for the graduates  Social disaster reporting system  Job finding system  Disaster prevention and mitigation system  Social security service system  GIS for social helps and supports  People social benefits database  Social welfare services data  Social development and human security law database

Information Technology Applications in Business

1.

Electronic Commerce: e-Commerce  Electronic transactions for commerce, for instance, selling products or services and advertisement via all electronic channels (television, telephone, radio, internet)  Objective: to reduce cost and increase performance.

 Running business without office location, showroom, warehouse, salesperson and solve the limitation of distance and time

Electronic Business   Transformation all business processes (including e-Commerce) into electronic forms via the internet Business transactions:     Buying and Selling Business Communication Documentation and office works Administration

Security in e-Commerce  Secure Sockets Layer (SSL), Secure Electronic Transactions (SET), Digital Signature, Electronic Signature, Password  Security in organization by install network security such as firewall, encryption, access authorization, scan virus software  Security for customer: use secured web browser, do not disclose personal data, select the encryption web site for credit card security with Secure HTTP and Secure Sockets Layer (SSL) or “https://”

www.ebay.com

www.mebytmb.com

Electronic Marketing: e-Marketing   Marketing activities by using electronic tools as a media for marketing communication through computer, smartphone, or tablet via internet Purpose: to do marketing mix directly to the target group and achieve the goal of the organization by using e-Marketing

e-Marketing process: 1.

2.

3.

4.

5.

6.

7.

Determine the objective Determine the target group Budget planning Determine concept and model of selling points Strategic plan for media, channel, and time Implement all plans Measure and evaluate the results

Mobile Commerce: M-Commerce is the commercial activities, information services, advertising, and money transactions which process through mobile devices and telecommunication networks

Mobile Marketing is the novel marketing strategy by applying the mobile technology to be the media for closely and directly communicate with the target group in every time and everywhere and more effective than other media

Mobile Business Model consists of these partners 1. Mobile Internet Service Provider 2. Mobile Content Provider 3. Mobile Portal 4. Mobile Location Broker 5. Mobile Transaction Provider

Example of Mobile Marketing 1.

2.

SMS Marketing MMS Marketing 3.

4.

Interactive Voice Response Marketing (IVR) WAP Marketing 5.

Bluecast Marketing 6. Proximity Advertising 7. 2D Barcode Marketing 8. Mobile Blog Marketing

Information Technology Applications in Government/Public sector

Electronic Government (e-Government)  Apply ICT as a tool for the government in order to provide better services to people, business sector, and within government sector  Distribute the ICT infrastructure to people with the best quality and protect people’s right from illegal activity  Competitive advantage for joining to ASEAN Community

e-Government cover services in 5 areas Electronic Government (e-Government)  The modern management is oriented towards ICT applications for improve the services and support the economic growth rate in order to motivate the relationship between people and the government sectors.  The target is to increase accessing and improve services which is oriented to 3 parties (people, business sector, and government official)

Electronic Commerce (e-Commerce)  The commercial transactions process via electronic media.

 The government provides all ICT infrastructures and services in order to facilitate the e-Commerce, including reformation of the related e-Commerce laws

Electronic Industry (e-Industry)  The empowerment of industrial sector by applying ICT as an important tool.

 Objective: to enable the competitive advantage for serving the sustainable economic growth of the country

Electronic Education (e-Education)  ICT infrastructure provided for education services such as telecommunication system, computer system, and internet  Example of e-Education      Course ware Digital library Online registration Online payment Academic online databases

Electronic Society (e-Society)  Human social activities by the electronic way   Thai society accepts electronic relationship in several forms such as wire and wireless communication, and the internet. Changing communication format from one way traditional form to two way interactive communication and eliminating the problem of distance and the different time

Model of e-Government 1. Internal e-government 2. Government to citizen (G2C) 3. Government to business (G2B) 4. Government to government (G2G) 5. Citizen to citizen (C2C)

Advantages of e-Government  The development of data access and better service for people to be one stop service and more electronic communication channels  Improvement of service quality by better and more reliable service for faster and transparent service  Superior management information system with clearance authority  Better system to support decision making for the management  Decentralized power to people

Electronic Government Agency (EGA) (Public Organization) has major projects as follows: 1.

2.

3.

Government Information Network (GIN) MailGoThai e-Government Portal 4.

5.

6.

7.

Electronic Correspondence Management Services (e-CMS) Government Security Monitoring Web site Standard Government IT Solution

Information Technology Applications in Suan Dusit

 Virtual library  Internet Protocol Television (IPTV): Suan Dusit Internet Broadcasting – SDIB  e-Learning  e-Research  iregis – Online registration system  Suan Dusit Mail  Suan Dusit Cloud  Web hosting  Virtual Private Network – VPN  Identity Manager – IDM

Identity Manager – IDM (joint systems password management)  iregis – Online registration system  Wireless LAN account – WIFI  Suan Dusit e-Mail account  Internet from home via modem  AD-Active Directory System  VPN (Virtual Private network)  Web hosting  e-Book  Personnel management system

Information Technology and Innovation Creation

Innovation is the process to create small or big changes by radical or partial into products, procedures, and services in order to present the novel items to the organization in order to create increase value to the customer and create knowledge to the organization. (O’Sullivan and Dooley, 2009)

Classification of Innovation Classification of innovation Incremental Change in component Partial change Modular Architectural Complete change Partial change Radical Complete change Change in system No change No change Structural or Architectural change Structural or Architectural change

Innovation creation processes Internal R&D Develop ment Design Produc tion & Enginee ring Testing Manufac turing Launch to market Research and Development Commercialization Innovation

Types of Innovation

1. Product Innovation 2. Service Innovation 3. Process Innovation

Example of Information Technology Innovation  Computer  Internet  Mobile telephone system  Robot  e-Commerce  Social network  Nano computer

Example of Product Innovation nPower Personal Energy Generator Sony 3D-360 Hologram Recomputer: The Cardboard Computer 2010 Brabus Mercedes Benz Viano Lounge Apple Tablet The Honda Bicycle Simulator

Example of Product Innovation Panosonic 50-inch 3D 1080 Plasma TV V12 Dual-Touchscreen Notebook Google Wave The KS810 Keyboard Scan Corrugated Cardboard Labtop Case Powermat Wireless Battery Charger

Example of Product Innovation The Mint: robotic housecleaner Infinity I-Kitchen Samsung LED Thin 3D TV 3D HD Camcorder KOR-Fx: vibration movie or game box Miniature Cell Phone Towers for the office

Example of Product Innovation Cell Phone Hotel Keys Shape-Shifting Touchscreen Power Plastic Quantum Dot LED Display Robotic Walking Pants Electric Nanomotor