Transcript 2014 Bond Planning Update

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THE ROAD TO BOND
VICTORY:
How community connections, collaboration and communication helped
one district win big!
WSSDA conference, 11/21/14
North Thurston Public Schools, Lacey, WA
• Marcia Coppin, Board President
• Courtney Schrieve, Community Relations Director
• Ruth Weigelt, Co-Chair, North Thurston Citizens for
Schools
2
NORTH THURSTON PUBLIC SCHOOLS GOALS
3
WHO ARE YOUR ROAD BUDDIES?
 DISTRICT
 SCHOOL
BOARD
 COMMUNITY
4
THE DISTRICT
 What’s your final
destination?
 Who else should we
invite on the journey?
 Have we let others
know about our
plans?
 Do we have a current
road map?
5
THE ROAD MAP
 Facility Advisory Committee
 Community Outreach/Town Halls
 School Board Work Session
 The Tacoma Model
 Consultant/Community Survey
 Capital Facilities Plan
 School Board Presentation
(Citizens Group recommendation)
 Ballot Resolution
6
FACTS & INFORMATION
 District Facts and
Information
 Website
 Brochure (mailer)
 Fact Sheets (school
specific) for
website/backpacks
 Posters (school specific)
 Community Presentations
 Community TV / Media
 Reader Boards
 Voter Registration
 PDC Reminders
7
SCHOOL BOARD
 Consumer Reports –
what’s your reputation?
 Know your “Blue Book”
– how much do you
need?
 Invite people for a test
drive – bus tours, school
board meetings, etc.
 Promises Made,
Promises Kept – keep
voters informed after
election
8
ASK COMMUNITY FOR A TUNE-UP
9
WHAT’S ON YOUR WINDOW STICKER?
 School Upgrades, New
Construction &
Modernizations
 District-wide
Improvements
 Technology Upgrades
 Safety, Health &
Security
10
THE MECHANICS OF SUCCESSFUL
BALLOT LANGUAGE
2006 Generic Language
2012 Revised Ballot Measure language
11
COMMUNITY
 Create a solid Pit
Crew
 Filling Stations
 Don’t forget VIPs in
your Side Car
 Friendly competition
 Bring Snacks and
Music
12
THINGS TO HAVE IN THE GLOVE
COMPARTMENT
 Regular meetings even in off
election years
 School Teams: Identify a parent,
teacher and principal rep from
each school
 Consultant (optional)
 Identify key leaders as Honorary
Campaign Co-Chairs
 Identify businesses, non-profits
for endorsements
 Breakfast Fundraiser
(contractors, vendors, etc.)
13
DON’T FORGET TO ENGAGE YOUR
STAFF & NEIGHBORS
 Collaboration with neighbor
districts
 Media endorsements
/editorial board
 Signs (not too early)
 Phone Banks/Matchbacks
 Robo Calls
 Direct Mailer
 Sign Waving
 Teacher Postcards (signed)
14
ONCE YOU REACH YOUR
DESTINATION
 Victory Party!
 THANK YOUS!!!!
 Ad in local papers
 Letters
 Awards/certificates
 Ongoing public
communication
about progress
15
THE 3 KEYS TO SUCCESS FOR BOND VICTORY
NEXT STEPS…
1. Communication
2. Collaboration with Community
3. Well-oiled Citizen Campaign
16
WHICH ONE DO YOU WANT?
17
TABLE TOP: OPTION A
 School District A has lost the last two bonds
by 3%. They did a lot of doorbelling and one
mailer from the district. There were no town
meetings. The Superintendent lives an hour
a way and is not involved in the local
community. The bond would increase
property taxes by $2.50 per $1,000.
Brainstorm on what steps they could take to
make bond #3 a road to victory!
18
TABLE TOP: OPTION B
 School District B has a new Superintendent.
They won a bond 8 years ago by 5,000
votes, but have had a huge growth spurt
and acres of portables. Test scores are down
and teachers threatened a strike last
summer. They need a new middle school
and 2 renovations in 30+ year old schools.
Discuss what a good public information
campaign would look like.
19
QUESTIONS!???
Thank you for joining our journey! Let us know how we can help!
DISTRICT: 360-412-4417
[email protected] or [email protected]
www.nthurston.k12.wa.us
COMMUNITY: 360-951-0491
[email protected]
www.renewntps.com
20
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