Transcript Acculturation Issues

International Student
Recruitment and Enrollment
Presentation for IUPUI Enrollment Management
Council
IUPUI Office of International Affairs
28 January 2005
Susan Buck Sutton
Associate Dean of International Programs
Chancellor’s Professor of Anthropology
[email protected]
Sara Kurtz Allaei
Assistant Dean of International Programs
Director for International Services
[email protected]
Patricia Biddinger
Director, International Recruitment and
Retention
[email protected]
Why recruit and retain international
students?
Recent trends in international student
enrollments
Where should IUPUI be headed?
Recruitment and retention: what we are
doing now
Possible new recruitment strategies
I.Why recruit & retain international
students?
The presence of international students on campus
1) enhances the education of domestic students:
contributes to diversity in the classroom (which
enriches discussion, improves critical thinking)
fosters international friendships and networks that
remain important – both personally and
professionally – long after graduation
enhances skills of cross-cultural and global
competence
Why (continued)
The presence of international students on campus
2. adds a talented, high-achieving group to the student
body:
international undergraduate applicants must meet
higher admissions standards than domestic
applicants
international graduate students are vital to many of
our science and medical labs
international undergraduates are retained at a higher
rate and have higher graduation rates than domestic
students
Why (continued)
The presence of international students on
campus
3. adds tuition and other income to the university
even when the costs of the OIA are subtracted, the
average international student annually yields $7000.
more in tuition than an in-state student
international students constitute a disproportionate
percentage of students in campus housing, adding to
the vitality and sustainability of that housing
Why (continued)
The presence of international students on campus
4. contributes to the economy and attractiveness of
Indiana
in 2003, international students contributed $265
million in living expenses to Indiana’s economy ($200
million in tuition)
international students add to the kind of
cosmopolitan environment that attracts businesses
and retains college graduates
Why (continued)
The presence of international students on campus
5. contributes to cooperative international relations
a key part of American “public diplomacy”
creates a cohort of public officials and professionals
in other nations, who understand and value the U.S.
fosters international research and professional
collaborations
shares American educational resources with the rest
of the world
There are investment costs, of course
Attracting and retaining international students
requires investments in:
Overseas recruitment
International credentials analysis and
admission processing
Visa and related services
Programs to greet, orient, and integrate the
students
Programs to test and teach English as a
Second Language
II. Recent National Trends in
International Student Enrollments
Through 2001, steady increases in
international enrollments throughout the US-6.4% increases in 2000 and 2001
2002-2003: International enrollments in the
US level off in the post 9/11 environment
2004: First decline in national numbers since
1971
IUPUI International Student Enrollment
1999-2004 (Fall Semesters)
1000
925
913
875
900
812
800
700
646
600
500
499
480
462
410
400
343
354
342
351
304
300
214
200
100
98
89
79
71
75
0
Fall 2000
Fall 2001
Non Degree
Fall 2002
Undergraduate
Fall 2003
Graduate
Total
Fall 2004
IUPUI International Students Total Enrollment by School/Unit
200
186
180
180
165
164
169
157
160
136
140
125
126
117
113
120
109
99
87 85
68
62
46 56
45
41 41
32
2000
2001
2003
2004
CO
L
3 24
U
11
SW
K
SP
EA
I
SC
S
ED
M
LI
S
A
2002
7
4
0000
SC
13 13 1
12 20 0
22
18
18
11
11 13 11
7 7 10 6 8 9 9
PE
D
31
UR
S
31
LI
B
W
-C
FO
IN
ER
R
H
ND
G
EN
G
C
ED
U
T
EN
CL
N
0
7107
R
46
4 4
00 3
S
0
D
A
HL
T
0
4
BU
89
24
16 19
16
12
12
8
5
24
10
6 97 8 9
LA
34
40
20
66
51
41
33 40
PU
60
70
55
49
50
IU
56
73
N
80
86
63
64
70
US
87
93
84
88
M
100
UCOL Breakdown 2003-2004 (Fall Semesters)
60
50
49
40
31
Fall 2003
30
Fall 2004
20
13
10
12
9
7
2
0
4 5
7
3
1
3
1
5
5
1
6
4
1
3
02
0
3
02
SW
K
SP
EA
BU
S
Ed SC
uc I
at
io
n
Ex LIB
A
pl
or
In ato
fo
rm ry
Jo ati
ur cs
na
lis
N m
ur
sin
g
PE
D
EN
M GR
ed
ic
in
e
D
EN
T
LA
W
0
0 1
Top Ten Countries Represented at IUPUI by International Students
2004-05
183
P.R. China
277
India
South Korea
Taiwan
Canada
Japan
Mexico
Malaysia
Nigeria
173
18
18
Pakistan
Indonesia
22
23
Others
25
37
40
45
64
Significant Variables, recently affecting
international enrollments in the U.S.
Ongoing visa restrictions/new requirements
SEVIS Tracking system implementation-2003
SEVIS Fee implementation-2004
SSN restrictions
US economy & perceived accessibility to US
job market for foreign graduate students
Ongoing active recruitment by Australia, UK,
EU countries
The current situation is fluid and
uncertain.
Much depends on factors beyond any one
institution’s control. (The professional
associations connected to international
education are collectively lobbying for policy
and procedural changes with respect to
international students.)
Individual American universities, however, are
engaging in renewed international recruiting
(and some are undertaking such activities for
the first time).
III. Where should IUPUI be headed?
What should our international enrollment
goals be – particularly given the current
climate?
Peer institution international enrollment*
INSTITUTION
Official IUPUI Peers
University of Houston
Wayne State University
University of Illinois at Chicago
University of Cincinnati
University of Alabama at Birmingham
Indiana U - Purdue University at Indianapolis
University of Wisconsin - Milwaukee
Other Urban 13
Temple University
Georgia State University
Portland State University
CUNY City College
University of Memphis
University of Missouri - Kansas City
University of Toledo
Cleveland State University
University of New Orleans
University of Akron Main Campus
Virginia Commonwealth University
University of Massachusetts at Boston
University of Missouri - St. Louis
Florida A & M University
CITY
STATE
TOTAL 2003
TOTAL 2002
% CHANGE CARNEGIE (2000)
Houston
Detroit
Chicago
Cincinnati
Birmingham
Indianapolis
Milwaukee
TX
MI
IL
OH
AL
IN
WI
3368
3271
2439
2030
1071
971
669
3358
3224
2950
1906
977
869
720
0.30%
1.46%
-17.32%
6.51%
9.62%
11.74%
-7.08%
Reseach/Doctoral I
Reseach/Doctoral I
Reseach/Doctoral I
Reseach/Doctoral I
Reseach/Doctoral I
Reseach/Doctoral II
Reseach/Doctoral I
Philadelphia
Atlanta
Portland
New York
Memphis
Kansas City
Toledo
Cleveland
New Orleans
Akron
Richmond
Boston
St. Louis
Tallahassee
PA
GA
OR
NY
TN
MO
OH
OH
LA
OH
VA
MA
MO
FL
2115
1764
1073
1031
1018
970
945
913
793
786
676
620
431
196
1950
1649
1115
1060
846
939
1088
788
787
819
671
873
498
179
8.46%
6.97%
-3.77%
-0.85%
20.33%
3.30%
-13.14%
15.86%
0.76%
-4.03%
0.75%
-28.98%
-13.45%
9.50%
Reseach/Doctoral I
Reseach/Doctoral I
Reseach/Doctoral II
Masters I
Reseach/Doctoral I
Reseach/Doctoral II
Reseach/Doctoral I
Reseach/Doctoral II
Reseach/Doctoral II
Reseach/Doctoral II
Reseach/Doctoral I
Reseach/Doctoral II
Reseach/Doctoral II
Masters I
*Source: Institute for International Education’s Annual Open Doors Survey: includes recently graduated students approved for postcompletion optional practical training work authorization
Peer institutions: international
enrollment as %age of total (2003)
INSTITUTION
TOTAL
INTERNATIONAL
%AGE INTERNATIONAL
PU-WL
IU-B
38,564
38,903
5,015
3,495
13.0%
9.0
Houston
Wayne State
UI-Chicago
Cincinnati
Alabama-Birm.
IUPUI
UW-Milwaukee
34,000
31,000
25,000
33,000
16,000
29,000
25,000
3,358
3,224
2,950
2,030
971
869
669
9.9%
10.4
11.8
6.2
6.1
3.0
2.7
Among the Urban 13, the average percentage is 4.4%, and there are only three
institutions with percentages lower than IUPUI.
Setting international enrollment
goals for IUPUI
The doubling initiative sets the goal of
doubling international enrollments, to move
us to the middle range of our peer group,
rather than the bottom.
This goal will be refined through campus-wide
discussions, and the definition of international
enrollment goals and capacities for each
IUPUI school.
It also requires the expansion of international
recruitment strategies – especially given the
factors mentioned in Part II.
IV. Recruitment & Retention
Strategies: what we are doing now
Streamlined admissions processing to move more
quickly and increase “yield”
Re-engineered international processing through
recent external evaluation and consultation
Adopted new technologies: PS, OnBase, iOffice
Increased contact and collaboration between OIA and
schools
Consulted schools via campus wide workshops 2001
& 2002
Developed Recruitment Referral list
(School/Department contacts)
Current Strategies (continued)
Electronic communications with prospective
students
GoalQuest
New Marketing materials
Revised website
Developed international viewbook, 3rd edition
now
Current strategies (continued)
International education fairs
Southeast Asia – annually since 1998
Hong Kong, Taipei, Bangkok, Chiang Mai, Jakarta,
Kuala Lumpur, Singapore, HoChiMinh City, Hanoi
Middle East – annually since 2001
Dubai, Abu Dhabi, Doha, Kuwait City, Bahrain,
Istanbul, Ankara, Izmir
Latin America – annually since 2002
Monterey, Guadalajara, Mexico City, Sao Paolo,
Buenos Aires, Santiago, Lima, Bogota
Current strategies (continued)
Fairs (continued)
East Asia – beginning in 2004
Tokyo, Fukuoka, Osaka, Shanghai, Seoul
Eastern Europe – 2003
Moscow, St. Petersburg, Grodno
Current strategies (continued)
Fairs (continued)
Contact with U.S. Consular officials
Contact with Fulbright and other overseas
educational advising offices
4 – 6 high school visits in each city
Visit two-year institutions as potential feeder
schools
Meet selected agents.
Current strategies (continued)
Overseas Educational Advisors
Excellent resources for students who want to
study in the U.S.
Display IUPUI materials for student use
Facilitate visa applications in some countries
Thru Destination:Indiana we have hosted 16
OSEAS at IUPUI
Other OSEAS visit, 3 – 5 each year
Current strategies (continued)
ELS-IUPUI: A mutually beneficial partnership
A mutually beneficial relationship
Share prospective student information
Professional development for ELS agents
Smooth transition from home country, through ELS
and to IUPUI
Co-chaired recruitment workshop at NAFSA Region VI
Conference
Participate in ELS Asian Fair next month
More than 70 students transferred from ELS to IUPUI
in 2003-2004
Current strategies (continued)
Incentives and scholarships
Admission based scholarships made available
to eligible international students beginning
Fall 2002
Incentive scholarships approved this year
$1,000/year for first year beginners
$2,000 one time for transfer
$200 SEVIS & visa application fee voucher for all
international students beginning Fall 2005
Current strategies (continued)
On-campus retention strategies
International House: new location, negotiated
rent discounts
Weekly culture hours
Undergraduate arrivals program
Week-long orientation for new students
Peer mentoring program
Three forms of ESL available
V. Possible New Recruitment &
Retention Strategies
Research to guide actions and decisions
More detailed tracking of IUPUI students
Focused analysis of general trends, opportunities,
and threats
Communication of these data and conclusions widely
across campus
Greater involvement of faculty/staff who travel abroad
for their work/research
Incentives to visit advising centers, partner
universities
New strategies (continued)
Continue to streamline admission processing through
Expansion of credit transfer tables and articulation
agreements
Increased automation of responses to students
Setting benchmark goals for processing
Increased collaboration between OIA and schools
Coordinate international enrollment goals and strategies
across IUPUI’s schools
New strategies (continued)
Development and marketing of degrees/programs that
meet international student interests and needs
Based on analysis of how general trends fit IUPUI
strengths
Hybrid and on-line programs
Semester-long study abroad programs for
international students to come to IUPUI
One-year transitional programs for international
students who hold 3-year Bachelor’s degrees (to
prepare them for admission to American graduate
programs)
New strategies (continued)
Continued development of marketing materials
Including some with some of the text in
target languages (Mandarin, Hindi, Japanese,
Spanish, Russian, Bahasa)
Possibly a promotional CD
Periodic e-letters to overseas advisors
Insure that all IUPUI promotional materials
read well to international audiences as well as
domestic ones
New strategies (continued)
Identify and move into promising student
markets
American two-year/community colleges
Countries where we have done little
recruiting, such as India, Mexico, Brazil
Expansion of on-campus programming to
integrate international students
Continued administration of periodic
international student satisfaction surveys
New strategies (continued)
Discussion of whether or not to used
independent recruiting agents in certain
countries
Pursuit of external funding for
international students
especially from multinational
businesses, local immigrant groups
New strategies (continued)
Development of stronger international alumni
networks to assist in publicizing IUPUI,
recruiting and interviewing applicants
Partner with others in some recruiting initiatives
The IU system as a whole
Destination Indiana
CIC
What else should we be thinking
about?