ICT for Marketing - Tanzania Development Gateway
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Transcript ICT for Marketing - Tanzania Development Gateway
ICT FOR SMEs
Improving Productivity
Application of ICT in
Marketing
Presented by :
Hebron Mwakalinga
Business Information Services
December 13, 2005
Objective
Raise awareness on how ICT can
be applied in marketing
To increase understanding of
opportunities brought about by
ICTs
To share strategies on effective
use of ICTs
ICT for Marketing
Client/customer management
Promotion of business image
Client Prospecting and
Management (Internet)
Inventory and sales
management
The
case of MTOs for many
things
……ICT for Marketing
Pricing strategy
Market Analysis
Inventory and sales
management
Client Management
References for contact
information
(Detailed) Client profiles for
analysis
Alert for prompt follow up and
delivery of services
Promotion of business
image
In-house designed and printed
promotional materials
letterheads,
flyers, brochures,
catalogues, business cards, etc.
Electronic catalogues
Prospecting for Clients
Internet search and
communication
Querying
Expression
on interest
Business Communication
Inventory Management
Instant inventory level esp. if
MTO* is common practice
Breakdown of orders
By
type, size, etc.
Important for business dealing
in assorted goods
*Manufacture to order
Pricing
Analysis for pricing
Especially if cost-plus
Comparing with competition
Similar products
Close substitute
Market Analysis
Collecting client data
Processing of client data based on
segmentation by many variables
Location attributes, climate,
infrastructure, etc.
Personal attributes, age, sex,
income, behavior
Understanding competition by
processing competitors data
ICT Tools
MS Office
Database for contacts
Database for inventory
E-mail – Outlook Express
Most Accounting software have
client Management Features
Location, contact information,
automatic dialer, etc.
A number of Open Source
Applications
Case
Client Management in MS Access
Conclusions
There are a number of tools found
in a basic computer that if put into
use can help very much
The Internet has enormous free
software we can tap
We need to walk on two legs