Transcript Slide 1

The digital economy at the heart of the
economic
and social transition of EU Regions
Digital Entrepreneurship:
The EU vision, strategy and actions
Île-de-France Europe, 4th November 2014
Dana Eleftheriadou
Policy officer
DG Enterprise and Industry
Key enabling technologies and Digital Economy
Date: in 12 pts
Smart use of digital matters
 ICT is key enabler of competitiveness, innovation and growth
 By 2016, the Digital Economy will reach 3.2 trillion Euros, with an
8% annual growth rate
 More than 75% of the value added is in traditional industries
 SMEs grow two-three faster when they embrace digital means
 ICT creates jobs: 1.5m additional jobs would be created in the EU
Internet Economy, if the entire EU mirrors the performance of US or
Sweden
 It's just the beginning: we are only at 1% of our potential
connectivity
Date: in 12 pts
Only 2% of EU enterprises take full profit of the digital
opportunities
Distribution of Digital Enterprises:
10+ employees, Total EU
Companies that stay ahead of
mainstream IT adoption, and
employ
new
technology
advances
(big
data,
cloud
computing, mobile and social
solutions) to improve efficiency,
connect with new customers and
markets, and compete with much
larger players.
Source: IDC 2013
In every sector there is
real progress, but none
have yet reached the
stage of full digitisation.
Digital adoption by business in different industries
Source: IDC 2013
At the same time a whole
generation has nothing
to lose…
Date: in 12 pts
Digital Entrepreneurship on the EU policy agenda
Europe 2020
Digital
Entrepreneurship
Vision: The acceleration of the digital transformation of European industry and
businesses through novel digital technologies and the exploitation of new business
opportunities.
Digital Entrepreneurship Actions
Study "Doing business in the Digital Age"
 Key technological trends and how they change
current business paradigms
 Comparative analysis of national strategies and
private initiatives to foster digital
entrepreneurship in the United Kingdom,
Sweden, Berlin/Germany, Silicon Valley and
Singapore;
 A five pillar strategy and 21 recommendations
for actions cutting across different policy areas,
at EU, national/regional level, including for the
private sectors.
Any digital force has the potential to reshape an industry or
business function and might have impact in three ways
Cyber
Social
Mobile
Analytics
Cloud
Industrial technologies
Operating model
Business model
 Automation of processes
 Virtual stores and companies
 Use of smart infrastructure
 Digital goods and services
 Integration of physical goods into the digital world through
embedded wireless devices
 Smart cities
 Internal and external collaboration platforms
 Made-to-order, i.e. custom-made to the exact criteria and
specifications of the customer
 Digital prototyping, testing, production and distribution
 Telecommuting or telework
Customer & business insight
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 Decisions through deeper analysis of increasing amounts of data
 Social virtualisation
 Interaction at B2B, B2C and C2B level
 Digital marketing
© 2014 Deloitte Belgium
Digital Entrepreneurship Actions
The Digital Entrepreneurship Monitor: Activities to date
http://ec.europa.eu/enterprise/dem/
Awareness Campaign to stimulate
digital entrepreneurship in Europe –
Watify
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Watify’s online reach
Watify’s impact
“10 things to know when selling
online in the EU”
10
28
Themes
2
1
How can I protect
my business idea?
1-4
Countries
pages
How can I secure
my website?
Set-up business
3
What do I need to
know about the
aftersales
process?
What should I
know about
delivery services?
How can I be
compliant with
VAT obligations?
10
Deliver
9
Promote
CUSTOMER
4
5
8
What if I would
like to promote
my activities?
How do I make
sure to comply
with personal
data protection
rules?
6
Bill
What should I
know about online
payments?
What should I do
when setting up a
web shop?
Sell
7
14
How can I make
sure your contract
complies with the
law and is ‘bulletproof’
European e-Skills Week
•
•
•
•
•
•
Target groups: ICT Practitioners and young people
37 countries covered
More than 1,800,000 people participated in 2,335 events
Over 130 million touch points twice as many as in 2010
Over 260 stakeholders (including 27 Pan-European)
Coordinated multi-stakeholder campaign including
educational institutions, public bodies, NGOs and industry
• e-Skills Manifesto
New Campaign in 2014: "e-Skills for Jobs"
http://eskills-week.ec.europa.eu/
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www.eskills2014conference.eu
16
Governance:
Strategic Policy Forum on Digital Entrepreneurship
Aim: To reinforce the dialogue among business,
science and politics with the aim of shaping a
common EU vision, and ambitious strategy.
• Led by: John Higgins, Director General,
Digital Europe
• Report with policy recommendations:
January 2015
• Composition: 36 members
 Industry representatives: digital
entrepreneurs, traditional industries,
technology providers and relevant associations;
 Private organisations, NGOs, universities,
research organisations, intellectual property
experts, equity firms, etc.
 Public authorities
Overview of the
actions
Identification of cross sector & sector specific actions
Roadmap to
stimulate Digital
Entrepreneurship
in the EU
Big Data
platforms
Digitalisation of industries & businesses
Skills to lead the
digital transformation
Single digital
market for SMEs
Regulating in the
digital age
Digital Transformation
accelerators
Date: in 12 pts
Page 18
Overview of the
actions
Roadmap and Action Plan to boost Digital Entrepreneurship in Europe
1
DIGITAL
TRANSFORMATION
ACCELERATORS
WHY?
To accelerate the digital transformation of European SMEs, to raise the
competitiveness of digital enterprises and to create environments in which digital
start-ups can flourish.
Action 1
Sound
Leadership: A
“Call for
Action: Think
Digital”
Action 2
Informed
Planning:
Blueprint for
successful digital
transition
Action 3
Resources:
Combined access to
finance and
mentoring
Action 4
Promoting
mobility for
digital
entrepreneurs:
“Erasmus
Digital”
Date: in 12 pts
Page 19
Overview of the
actions
Roadmap and Action Plan to boost Digital Entrepreneurship in Europe
2
SKILLS TO LEAD
THE DIGITAL
TRANSFORMATION
WHY
?
To enhance the ability to develop digital strategies and lead digital transformations, by
developing education programmes which combine management, creative and digital
competences, and developing new professional profiles, such as the Chief Digital Officer.
Action 5
Mainstreaming
digital in
business and
management
education
Action 6
Recognizing digital
leaders: the Chief
Digital Officer
Action 7
Big Data Analysts
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Page 20
Overview of the
actions
Roadmap and Action Plan to boost Digital Entrepreneurship in Europe
3
REGULATING IN
THE DIGITAL
AGE
WHY
?
To bring legislation closer to the digital reality and its evolution, improve the digital
awareness among regulatory and policy making bodies, and ensure that the impact on digital
business is carefully considered when a new legislation is put forward.
Action 8
Action 9
Educating
regulators for
the digital world
- a Digital Boot
camp
EU Observatory on
regulatory obstacles
to digital
transformation
Action 10
The “Digital Test”:
impact assessment of
regulation on digital
business
Date: in 12 pts
Page 21
Further info:
http://ec.europa.eu/enterprise/sectors/ict/digital-enterpreneurship/index_en.htm
Thank you
[email protected]
Date: in 12 pts