Transcript reginarealtors.com

ASSOCIATION OF REGINA
REALTORS
2013 MEMBERSHIP SURVEY
APRIL 19, 2013
Insightrix Research Inc.,
Saskatoon, SK S7K 5Y3
P: 306-657-5640
E: [email protected]
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Report Outline
Executive Summary…………………………………………………
3
Introduction and Methodology……………………………….
6
Study Results………………………………………………………….
9
General Satisfaction………………………………………
9
Association Services and Activities………………..
15
Usage of Mobile Devices……………………………….
26
Interest in Internet Fax Services…..………………..
35
Other Comments and Suggestions………………..
38
Profile of Respondents……………………………………………
42
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3
EXECUTIVE SUMMARY
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Key Findings
•
General Satisfaction.
•
•
•
Association Services and Activities.
•
•
•
Overall satisfaction is rated at 71%. On a scale of 1 to 5, overall satisfaction receives an average rating
of 3.9, down 0.2 points from 2012 and 2011 (4.1 points).
Satisfaction with all member services presented is greater than 60%. The service generating the
highest satisfaction is the ‘extent to which communication efforts keep you informed of Association
activities’ (84%).
The MLS® System computer service, Electronic Lockbox System and WebForms® have each received a
98% importance rating with 88% - 90% being “very important”.
The Electronic Lockbox System (86%) and the MLS® System Computer Service (81%) rate in the top
three for satisfaction as well as importance while WebForms® drops to fourth place (80%) for
satisfaction.
Usage of Mobile Devices.
•
•
•
Most commonly members use the iPhone (57%) and the Apple iPad (59%) for their real estate
business.
When asked about the option to upgrade their mobile phone, the majority of respondents (69%)
would choose an upgraded version of their current phone. iPhone owners tend to be more loyal to
their brand than Android and BlackBerry owners.
The Matrix – browser based is accessed by 67% of Smartphone users and over half (59%) access the
Supra eKey.
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Key Findings
•
Interest in Internet Fax Services.
•
•
•
Eight out of ten (82%) members report sending and receiving fewer than 50 pages via fax each
month, the majority (61%) being from zero to 25 pages.
Three quarters of respondents report they would take advantage of a no cost Internet Fax Service and
nearly one half (43%) of those would be willing to pay for the service.
Profile of respondents compared to previous years.
•
•
•
•
The number of respondents who have been a member of ARR for five years or less has dropped from
52% in 2012 to 42% in 2013 while those who have been a member for 21 years or more has risen by
8% to 22%.
The proportion of respondents who specialize in residential property has shown a slight increase to a
high of 95% in 2013.
Consistent with previous research, the primary occupation reported is salesperson (87%).
Continuing with the previous trend, two thirds (67%) of respondents report working in an office with
31 or more members.
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6
INTRODUCTION
AND METHODOLOGY
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INTRODUCTION & OBJECTIVES
In February, 2013, the Association of Regina REALTORS® (ARR) contracted Insightrix
Research Inc. to conduct a satisfaction survey of its membership. Overarching
objectives of this research are to:
• Identify trends in the demographic make-up of the membership;
• Measure the importance of and members’ satisfaction with the Association’s
services and activities, as well as possible new services;
• Gain insight into the issues that members believe to be critical issues to the
organization;
• Provide a forum for members to suggest ways that the Association can improve its
service offerings.
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METHODOLOGY
The Association of Regina REALTORS® contracted Insightrix Research Services to conduct a survey of
its members and assist in the following tasks:
Development of survey instrument: Insightrix worked closely with the Association of Regina
REALTORS® to finalize the questionnaire by ensuring proper wording and flow of survey questions and
suggesting survey improvements for data collection and analysis.
Survey programming: Insightrix programmed the surveys online and emailed members a link to fill
out the survey.
Quantitative data collection: The Association of Regina Realtors provided the list of members to
Insightrix. Of the total 455 members, Insightrix collected data from 129 members for a response rate of
28.4%. Results were collected from March 11th, 2013 to April 4th, 2013 and an email with a link to the
survey was sent to all members. To achieve a higher response rate, email reminders were also sent to
those members who had not responded by a pre-determined date.
Survey Monitoring: The Association of Regina REALTORS® and Insightrix monitored the real-time
results of the survey during the data collection process. Access was provided to the Association of
Regina REALTORS® to monitor the completed surveys by day, the overall response rate, and the results
for each question in the survey.
Survey Analysis and Reporting: Insightrix provided this summary report, which includes frequencies,
cross-tabulations and key findings. Where possible, results have been compared with results from
previous waves of research since 2006.
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9
GENERAL
SATISFACTION
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Satisfaction with all member services presented is greater than
60% while overall satisfaction is rated 71%.
Satisfaction with Member Services
Overall, how satisfied are you with the quality of
Association services?
44%
Extent to which communication efforts keep you
informed of Association activities
27%
38%
Responsiveness of Association Staff in meeting
your needs
46%
41%
Financial Management of Association
71%
39%
48%
45%
32%
Variety of services provided by the Association
47%
27%
31%
Extent to which the Association understands
your needs
37%
Value of Association services for fees paid
4
42%
80%
30%
Quality of leadership supplied by the Board of
Directors
Opportunity for you to provide input to the
Association
84%
36%
26%
19%
78%
77%
73%
67%
63%
61%
Very Satisfied (5)
5. On a scale of 1 to 5 with "1" being very dissatisfied and "5" being very satisfied, please rate your level of satisfaction with each
of the following: Base: All respondents, excluding “don’t know”, n =118-129
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On a scale of 1 to 5, overall satisfaction receives an average
rating of 3.9, down 0.2 points from 2012 and 2011 (4.1 points).
Overall Satisfaction - Trend
2013
3.9
2012
4.1
2011
4.1
2010
4.2
2009
4.0
2008
4.0
2007
3.9
2006
3.8
5. On a scale of 1 to 5 with "1" being very dissatisfied and "5" being very satisfied, please rate your level of satisfaction with each
of the following: Overall, how satisfied are you with the quality of Association services? Base: All respondents excluding “don’t
know”, n=129
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While still relatively high (3.6 – 3.9), the average satisfaction
ratings for all services presented have dropped slightly from
2012.
Due to space restrictions, the graph for “Satisfaction with Key Areas – Trend” is presented on two slides.
Satisfaction with Key Areas - Trend
3.9
4.1
4.1
4.2
4.1
4.1
4.0
3.9
Variety of services provided by the Association
3.8
4.1
3.9
4.0
3.7
3.7
3.6
3.5
Opportunity for you to provide input to the Association
3.8
4.0
3.9
4.0
4.3
4.3
4.1
4.2
Extent to which the Association understands your needs
3.6
4.0
3.8
3.8
3.9
4.0
3.9
3.9
Value of Association services for fees paid
2013
2012
2011
2010
2009
2008
2007
2006
5. On a scale of 1 to 5 with "1" being very dissatisfied and "5" being very satisfied, please rate your level of satisfaction with each
of the following: Base: All respondents excluding “don’t know”, n=118-129
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While still relatively high (4.0 – 4.3), the average satisfaction
ratings for all services presented have dropped slightly from
2012.
Due to space restrictions, the graph for “Satisfaction with Key Areas – Trend” is presented on two slides
Satisfaction with Key Areas - Trend
4.3
4.4
4.4
4.4
4.1
4.0
3.8
3.8
Extent to which communication efforts keep you
informed of Association activities
4.1
4.2
4.1
4.3
4.3
4.2
4.0
4.1
Responsiveness of Association Staff in meeting your
needs
4.0
Financial Management of Association
3.9
3.8
4.3
4.2
4.3
3.5
3.6
4.0
4.1
4.1
4.2
3.9
3.9
3.8
3.9
Quality of leadership supplied by the Board of Directors
2013
2012
2011
2010
2009
2008
2007
2006
5. On a scale of 1 to 5 with "1" being very dissatisfied and "5" being very satisfied, please rate your level of satisfaction with each
of the following: Base: All respondents excluding “don’t know”, n=118-129
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76 respondents offered suggestions for Association actions to enhance value for
members, most commonly (16%) in the area of technology/internet issues and
training.
Suggestions for Improvement
Count
Percent
Technology/Internet issues/Training
21
16%
Staff/Member interaction issues
10
8%
Satisfied
9
7%
Reduce fees/Fee coverage
8
6%
More Services
7
5%
Simplify things at the Association
7
5%
Marketing
4
3%
Social Functions
4
3%
Other
15
12%
Don't Know/No comment
53
41%
Total
129
100%
Q6. What is the one thing that the Association could do, or change, to ensure that members are receiving the most value from
membership? Base: All respondents, n=129
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ASSOCIATION SERVICES
AND ACTIVITIES
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The MLS® System computer service, Electronic Lockbox System and
WebForms® have each received a 98% importance rating with 88% 90% for each rated as “very important”.
Importance Ratings
MLS® System computer service
10%
88%
98%
Electronic Lockbox System
9%
89%
98%
WebForms®
8%
90%
98%
MLS® Data Entry
MLS® Data Quality Control and Compliance Monitoring
15%
81%
24%
Educational Seminars
New Member Orientation Course
Matrix helpdesk support
Matrix education
TechHelpline
28%
31%
89%
59%
88%
56%
87%
34%
51%
31%
86%
52%
34%
83%
48%
43%
81%
37%
29%
80%
48%
22%
Weekly & Monthly Market Indicators Reports
77%
51%
37%
MLS® Home Price Index
31%
Open houses on ReginaREALTORS.com
29%
73%
36%
32%
34%
73%
63%
62%
Inter-office courier service
33%
29%
62%
CREAstat Report
34%
27%
61%
Regina Real Estate Review
Hardcopy Contracting Forms
4
90%
71%
Industry Trends Information
Syndication of MLS® listings
92%
54%
18%
Monthly MLS® System Statistical Reports
REALTOR Link®
68%
35%
MLS® Data Services – IDX or VOW data feeds
96%
27%
17%
21%
29%
48%
46%
Very Important (5)
7. For the following services, please rate both the level of importance and your level of satisfaction with each: : Base: All
respondents, excluding “don’t know”, n=104-129
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The three services mentioned have remained at the top of the
importance scale throughout all waves of research.
Average Importance Ratings - Trend
Electronic Lockbox Systems
Web Forms®
MLS® System computer Service*
MLS® Data Entry
MLS® Data Quality Control and
Compliance Monitoring
New Member Orientation Course
Matrix Helpdesk Support
Educational Seminars
Matrix Education
MLS® Data Services – IDX or VOW data
feeds for member websites (20)
Technical Helpline
Monthly MLS® Statistical Reports
REALTOR Link®
Industry Trends Information
Syndication of MLS® listings
Weekly & Monthly Market Indicators
Reports
MLS® Home Price Index
MLS® Open Houses on
ReginaREALTORS.com
CREAstat Report
Inter-office Courier Service
Hardcopy Contracting Forms
ReginaRealEstateReview.com
Matrix Support/Education**
The REALTOR® Channel (Cable 9 TV)
2006
4.7
4.1
4.8
-
2007
4.7
4.2
4.8
-
2008
4.8
4.4
4.8
-
2009
4.7
4.6
4.7
-
2010
4.8
4.6
4.8
-
2011
4.7
4.7
4.7
-
2012
4.8
4.8
4.9
-
2013
4.9
4.9
4.8
4.7
Difference
2012-2013
0.1
0.1
0.0
-
-
-
-
-
-
-
-
4.6
-
4.2
4
-
4.2
4.1
-
4.2
4.1
-
4.2
4.2
-
4.4
4.3
-
4.3
4.3
-
4.5
4.6
4.4
4.3
4.5
4.5
4.4
4.4
0.1
-0.1
0.0
0.1
-
-
-
-
-
-
4.3
4.4
0.0
4.1
4.3
3.9
-
4.1
4.3
4.1
-
4.1
4.3
4.0
-
4.2
4.3
4.2
-
4.3
4.5
4.3
-
4.3
4.3
4.3
4.2
3.7
4.3
4.3
4.3
4.3
4.0
4.3
4.2
4.2
4.1
4.1
0.0
-0.1
-0.2
-0.2
0.1
-
-
-
-
-
4.2
4.2
4.0
-0.2
-
-
-
-
-
-
-
3.8
-
3.1
3.4
3.2
-
-
3.6
3.8
3.8
0.0
3.6
3.8
4.2
3.5
4.3
3.4
4
4.1
3.9
4.4
3.4
4.0
4.2
3.3
4.5
3.7
3.6
4
3.5
4.3
4
3.7
3.9
3.3
4.4
3.9
3.8
3.6
3.4
4.4
3.8
3.7
3.2
3.3
-
3.7
3.6
3.3
3.3
-
-0.1
-0.1
0.1
0.0
-
3.3
3.5
3.0
2.9
2.7
2.8
2.6
-
-
7. For the following services, please rate both the level of importance and your level of satisfaction with each: : Base: All respondents,
excluding don’t know, n=104-129
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The Electronic Lockbox System (86%) and the MLS® System Computer
Service (81%) rate in the top three for satisfaction as well as importance while
WebForms® drops to fourth place (80%) for satisfaction.
Satisfaction Ratings
Electronic Lockbox System
33%
MLS® System computer service
53%
39%
Inter-office courier service
42%
42%
WebForms®
72%
33%
44%
Syndication of MLS® listings
74%
30%
38%
Weekly & Monthly Market Indicators Reports
75%
31%
42%
TechHelpline
76%
22%
44%
REALTOR Link®
76%
31%
53%
Monthly MLS® System Statistical Reports
80%
28%
45%
Matrix helpdesk support
81%
41%
48%
Matrix education
81%
39%
39%
MLS® Data Services – IDX or VOW data feeds
86%
70%
25%
39%
69%
29%
68%
MLS® Data Quality Control and Compliance Monitoring
45%
22%
67%
Industry Trends Information
44%
22%
66%
Educational Seminars
36%
30%
65%
New Member Orientation Course
36%
29%
65%
MLS® Data Entry
40%
MLS® Home Price Index
25%
43%
Open houses on ReginaREALTORS.com
20%
36%
Hardcopy Contracting Forms
26%
41%
CREAstat Report
20%
46%
Regina Real Estate Review
29%
4
14%
18%
65%
63%
61%
61%
60%
47%
Very Satisfied (5)
7. For the following services, please rate both the level of importance and your level of satisfaction with each: : Base: All
respondents, excluding don’t know and do not use, n=84-129
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The average satisfaction ratings for all services has remained
relatively stable through all waves of research.
Average Satisfaction Ratings - Trend
2006
2007
2008
2009
2010
2011
2012
2013
Electronic Lockbox Systems
MLS® System computer service
Web Forms®
Inter-office Courier Service
Monthly MLS® Statistical Reports
MLS® Data Services – IDX or VOW
data feeds
4.3
4.1
3.7
4.1
4.1
4.4
4.0
4.1
4.3
4.1
4.5
4.1
4.2
4.2
4.2
4.4
4.0
4.3
4
3.9
4.5
4.3
4.4
4.1
4.0
4.5
4.2
4.3
4.0
4.0
4.6
4.4
4.2
4.1
4.2
4.4
4.2
4.2
4.1
4.0
Difference
2012-2013
-0.2
-0.2
0.0
0.0
-0.1
-
-
-
-
-
-
4.1
4.0
-0.1
Matrix Education
REALTOR Link®
Weekly & Monthly Market
Indicators Reports
Technical Helpline
Syndication of MLS® listings
Educational Seminars
Industry Trends Information
Matrix Helpdesk Support
MLS® Open Houses on
ReginaREALTORS.com
New Member Orientation Course
4.0
4.2
4.2
4.1
4.3
4.0
4.0
4.2
4.0
3.9
0.1
-0.2
-
-
-
-
-
4.0
4.1
3.9
-0.2
3.6
3.7
-
3.6
3.8
-
3.7
3.9
-
3.8
3.8
-
3.8
4.0
-
3.9
3.6
3.8
3.9
-
3.9
3.8
4.0
3.9
4.0
3.9
3.9
3.9
3.8
3.8
0.0
0.1
-0.2
-0.1
-0.2
3.4
3.7
3.5
-
-
3.7
3.9
3.8
-0.1
3.5
3.8
3.8
3.9
4.0
3.9
-0.1
MLS® Data Entry
MLS® Home Price Index
MLS® Data Quality Control and
Compliance Monitoring
CREAstat Report
Hardcopy Contracting Forms
ReginaRealEstateReview.com
Matrix Support/Education
The REALTOR® Channel (Cable 9
TV)
-
-
-
-
-
3.9
-
3.8
-
3.8
3.7
-
-
-
-
-
-
-
-
3.7
-
3.7
4.1
3.4
3.9
3.8
4.2
3.8
3.9
3.9
4.3
3.3
4.0
3.8
4.1
3.4
3.7
3.9
4.2
3.3
4.2
3.9
4.0
3.4
4.0
3.8
3.9
3.3
-
3.7
3.6
3.4
-
-0.2
-0.2
0.1
-
3.4
3.9
3.2
3.3
3.2
3.3
2.8
-
-
7. For the following services, please rate both the level of importance and your level of satisfaction with each: : Base: All
respondents, excluding “don’t know”, n=84-129
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Quadrant Analysis
Critical
Weakness
Critical
Strengths
Latent
Weakness
Latent
Strengths
7. For the following services, please rate both the level of importance and your level of satisfaction with each: : Base: All
respondents, excluding “don’t know”, n=84-129
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Professional standards (96%), promotion of REALTOR® services to
the public (92%) and promotion of MLS® system to the public (92%)
all receive importance ratings above 90%.
Importance of Association Activities
Professional Standards
19%
Promotion of REALTOR® services to the
public
17%
Promotion of MLS® System to the public
21%
31%
Arbitration Service
31%
Association website –
ReginaREALTORS.com
32%
Community Sponsorship
30%
Association social media – Facebook,
Twitter
4
96%
75%
Political Lobbying
Social Functions
77%
39%
35%
92%
71%
92%
54%
85%
51%
39%
37%
27%
29%
81%
71%
67%
66%
64%
Very Important (5)
8. For each of the following activities, please rate both the level of importance and your level of satisfaction with each:
Base: All respondents, excluding “don’t know”, n=95-129
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These same three activities have remained at the top of the
importance scale through all waves of research.
Importance of Association Activities - Trend
2006
2007
2008
2009
2010
2011
2012
2013
Difference
2012-2013
Professional Standards
4.5
4.6
4.7
4.7
4.8
4.7
4.7
4.7
0.0
Promotion of REALTOR®
services to the public
4.5
4.5
4.6
4.6
4.7
4.7
4.7
4.7
-0.1
Promotion of MLS® system to
the public
4.4
4.5
4.5
4.7
4.6
4.5
4.6
4.6
0.0
Political Lobbying
4.3
4.3
4.1
4.3
4.5
4.4
4.5
4.4
-0.1
Arbitration Service
4.1
4.3
4.2
4.1
4.3
4.2
4.4
4.3
-0.1
Association Website ReginaREALTORS.com
4.1
4.1
4.0
3.9
4.1
4.1
4.1
4.0
-0.1
Community Sponsorship
3.7
3.9
3.9
4.0
3.9
4.0
3.9
3.9
0.0
Social Functions (Xmas party,
Golf, etc.)
3.3
3.3
3.3
3.3
3.8
3.6
3.8
3.7
0.0
-
-
-
-
-
-
-
3.7
-
Association social media –
Facebook, Twitter
8. For each of the following activities, please rate both the level of importance and your level of satisfaction with each:
Base: All respondents, excluding “don’t know”, n=95-129
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The majority of the Association Activities receive a satisfaction rating of
60% (promotion of REALTOR® services to the public)
to 69% (Arbitration Service).
Satisfaction with Association Activities
Arbitration Service
48%
21%
Promotion of MLS® System to the public
48%
19%
Professional Standards
43%
Political Lobbying
47%
69%
67%
22%
65%
18%
65%
Association website –
ReginaREALTORS.com
43%
22%
65%
Community Sponsorship
46%
17%
63%
Social Functions
44%
Promotion of REALTOR® services to the
public
43%
Association social media – Facebook,
Twitter
4
37%
19%
18%
63%
60%
13% 51%
Very Satisfied (5)
8. For each of the following activities, please rate both the level of importance and your level of satisfaction with each:
Base: All respondents, excluding “don’t know” and “do not use”, n=62-124
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Though all rate 3.5 or greater, several services have seen a slight drop
in satisfaction levels compared with 2012 results, most notably political
lobbying moving from 4.0 in 2012 to 3.7 in 2013.
Satisfaction with Association Activities - Trend
2006
2007
2008
2009
2010
2011
2012
2013
Difference
2012-2013
Association Website ReginaREALTORS.com
3.5
3.7
3.7
3.8
3.8
3.8
3.8
3.8
-0.1
Arbitration Service
3.7
3.8
3.9
3.7
3.9
3.7
4.0
3.8
-0.2
Social Functions (Xmas party, Golf,
etc.)
3.5
3.5
3.6
3.6
3.5
3.5
3.7
3.7
0.0
Promotion of MLS® system to the
public
3.4
3.5
3.7
3.6
3.8
3.7
3.8
3.7
-0.1
Professional Standards
3.6
3.8
3.8
3.9
4.1
4.0
3.9
3.7
-0.1
Political Lobbying
3.7
3.8
3.8
3.9
3.9
3.9
4.0
3.7
-0.3
Community Sponsorship
3.5
3.7
3.7
3.8
3.8
3.8
3.8
3.7
-0.2
Promotion of REALTOR® services to
the public
3.3
3.5
3.6
3.7
3.8
3.6
3.6
3.6
0.0
Association social media – Facebook,
Twitter
-
-
-
-
-
-
-
3.5
-
8. For each of the following activities, please rate both the level of importance and your level of satisfaction with each:
Base: All respondents, excluding “don’t know” and “do not use”, n=62-124
24
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Quadrant Analysis
Critical
Weakness
Critical
Strengths
Latent
Weakness
Latent
Strengths
8. For each of the following activities, please rate both the level of importance and your level of satisfaction with each:
Base: All respondents, excluding “don’t know” and “do not use”, n=62-124
25
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26
USAGE
OF
MOBILE DEVICES
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The majority of members use the Apple iPhone (57%) and the
Apple iPad (59%) for their real estate business.
Mobile Device Usage
iPhone (Apple)
57 %
BlackBerry
32 %
Android (Samsung; HTC)
11 %
Windows Phone (Microsoft)
2%
Other Smartphone
2%
Apple iPad
59 %
Blackberry Playbook
5%
Microsoft Windows
5%
Galaxy
5%
Other tablet
5%
Regular cell phone
None
8%
1%
9. Which mobile data device(s)* do you use in your real estate business? Only include those devices for which you have purchased
a data plan through your service provider. Check all that apply. Base: All respondents, n=129
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the art of research
When asked about the option to upgrade their mobile phone,
the majority of respondents (69%) would choose an upgraded
version of their current phone.
Mobile Phone Upgrade Choice
An upgraded version of my current
phone
iPhone (Apple)
69 %
8%
Android (Samsung; HTC)
4%
BlackBerry
3%
Windows Phone (Microsoft)
2%
Other
1%
I don’t know
14 %
10. If you could upgrade your mobile phone today, to which mobile phone would you be inclined to upgrade? Base: Those
respondents who have a mobile device, n=128
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the art of research
iPhone owners tend to be more loyal to their brand than Android
and BlackBerry owners.
Mobile Phone Upgrade Choice by type of Mobile Phone
88 %
50 %
49 %
17 %
3% 1%
1%
7%
20 %
10 %
14 %
14 %
7%
2% 2%
iPhone (Apple) (n=74)
14 %
BlackBerry (n=41)
Android (Samsung; HTC) (n=14)
An upgraded version of my current phone
BlackBerry
Windows Phone (Microsoft)
Android (Samsung; HTC)
iPhone (Apple)
Other:
I don’t know
9. Which mobile data device(s)* do you use in your real estate business? Only include those devices for which you have purchased
a data plan through your service provider. Check all that apply. Base: All respondents, n=129
10. If you could upgrade your mobile phone today, to which mobile phone would you be inclined to upgrade? Base: Those
respondents who have a mobile device, n=128
29
the art of research
The Matrix – browser based is accessed by 67% of Smartphone
users and over half (59%) access the Supra eKey.
Association Services Accessed on Mobile Device - Smartphone
Matrix – browser-based
67 %
Supra eKey
59 %
Matrix Mobile – designed for mobile
browsers
49 %
REALTOR.ca app
31 %
WEBForms®
29 %
REALTOR.ca Website
23 %
11. Which Association services do you access or use on your device? Check all that apply. Base: Those who use a Smartphone for
their business, n=125
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the art of research
The Matrix – browser based (83%) and WEBForms® (75%) are
the Association services most commonly accessed by Tablet
users.
Association Services Accessed on Mobile Device - Tablet
Matrix – browser-based
83 %
WEBForms®
75 %
REALTOR.ca Website
45 %
Matrix Mobile – designed for mobile
browsers
33 %
REALTOR.ca app
Supra eKey
29 %
11 %
11. Which Association services do you access or use on your device? Check all that apply. Base: Those who use a Tablet for their
business, n=97
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Responses were split equally (50%) between those who use eKey and
those who do not. A common reason for not using eKey is not wanting
to carry a FOB or adapter (37%).
Usage of eKey
I don’t want to carry a FOB or
adapter to use with my
smartphone
37 %
I tried eKEY – it doesn’t work on
my smartphone
50 %
11 %
It is too expensive
8%
50 %
Using eKey
Not using eKey
Before now, I didn’t know what
eKey was
2%
I didn’t know I had a choice
2%
Other
40 %
12. Are you currently using eKey on your mobile device? Base: Those who use a Smartphone for their business, n=125
13. If you do not use eKey (i.e., the app on your smartphone or tablet) as your lockbox key, please indicate the reasons why:
Base: Those who are not using eKey, n=62
32
the art of research
The Matrix – browser based and the Matrix Mobile are the
online sources most often used to acquire data or agent
information.
Data/Agent Information Source Preference
Matrix – browser-based
66 %
Matrix Mobile – designed for mobile
browsers
37 %
eDATA on the eKey app
14 %
REALTOR.ca app
12 %
REALTOR.ca Website – browser-based
www.reginaREALTORS.com website
9%
6%
14. If you needed to acquire MLS® data or agent information on your mobile device, which online source(s) would you use? (Check
all that apply) Base: Those who use a Smartphone for their business, n=125
33
the art of research
The majority of respondents believe (84%) that the Association should develop
online/mobile based services to aid members’ businesses. Services reported to be most
valuable are Integration of Regina assessment data with the MLS® database (88%) and
a direct link to title search for MLS® properties (85%).
Online/mobile Technology Based Services Development
Integration of City of Regina
website assessment data with
the MLS® database
88 %
Direct link to title search for
MLS® properties
85 %
84 %
16 %
Mortgage calculator, integrated
with MLS® database
66 %
Metric Conversion calculator
Should develop services
Should not develop services
Other
46 %
9%
15. Do you believe the Association should pursue development of online and/or mobile technology-based services to further aid
members’ businesses? Base: All respondents, n=129
16. If yes, what type of online or mobile services would you find valuable? Please check all that apply. Base: Those who believe the
Association should pursue development of online/mobile technology based services, n=108
34
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35
INTEREST IN INTERNET FAX
SERVICES
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Eight out of ten (82%) members report sending and receiving
fewer than 50 pages via fax each month, the majority (61%)
being from zero to 25 pages.
Fax Usage
61 %
21 %
14 %
1%
0 – 25 pages
26 – 50 pages
51 – 100 pages
101 - 150 pages
4%
151+ pages per
month
17. Approximately how many pages do you send and receive every month via fax to conduct your real estate business?
Base: All respondents, n=129
36
the art of research
Three quarters of respondents report they would take advantage of a
no cost Internet Fax Service and nearly one half (43%) of those would
be willing to pay for the service.
Internet Fax Service
Up to $4 per month
75 %
Up to $6 per month
25 %
Up to $8 per month
33 %
3%
7%
Nothing
Would take advantage of service
57 %
Would not take advantage of service
18. If the Association were to offer a voluntary Internet Fax Service, at no cost to the member, which offered a maximum of 100
pages per member, per month, would you take advantage of the service? Base: All respondents, n=129
19. If yes, what would be your willingness to pay for an enhanced service of an additional 100 pages, on a monthly basis?
Base: Those who would take advantage of a voluntary Internet Fax Service, n=97
37
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38
OTHER COMMENTS AND
SUGGESTIONS
the art of research
Just over one in ten (12%) each feel that “technical help/education” and “more
or improved services” would be options for existing member services to be
improved. 50 respondents gave suggestions.
Options for Improving Existing Member Services
Technical help/Educating/Training
12 %
More/Improve services
12 %
Nothing/Satisfied
5%
Marketing
Social events
3%
1%
Other
9%
20. Are there any ways in which you think existing member services could be improved? Base: All respondents, n=129
*Note: 61% of respondents gave “don’t know/no comment” response
39
the art of research
A small portion of respondents (5%) feel that the Association should consider providing
services regarding “other technological issues”. An equal number state that they are
satisfied with services already provided. 24 respondents gave suggestions.
Options for Additional Services
None/satisfied
5%
Other technological issues
5%
More lobbying/change/enforcement of
rules
2%
Advertising
2%
Partnerships with other service providers
1%
More information/training on Matrix
system
1%
Other
4%
21. Are there any additional services you feel the Association should consider providing to its members? Base: All respondents, n=129
*Note: 81% of respondents gave “don’t know/no comment” response
40
the art of research
Seventeen members gave suggestions regarding other topics. A common
suggestion is “member regulations issues” cited by 5% or 7 respondents.
Further Suggestions
Member regulations issues
5%
Mentorship/training issues
1%
Advertising issues
1%
Other
6%
22. Do you have any other suggestions regarding any other topic not already covered? Base: All respondents, n=129
*Note: 87% of respondents gave a “none/no comment” response
41
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42
PROFILE OF RESPONDENTS
the art of research
The number of respondents who have been a member of ARR for five
years or less has dropped from 52% in 2012 to 42% in 2013 while those
who have been a member for 21 years or more has risen by 8% to 22%.
2007
0-2 years
2008
3-5 years
17 %
22 %
17 %
9%
10 %
14 %
11 %
8%
14 %
11 %
10 %
13 %
23 %
25 %
29 %
30 %
20 %
17 %
5%
7%
14 %
13 %
14 %
19 %
19 %
10 %
16 %
18 %
20 %
7%
13 %
14 %
20 %
6%
2006
24 %
26 %
21 %
16 %
14 %
16 %
23 %
9%
21 %
15 %
15 %
18 %
32 %
33 %
Membership Tenure
2009
6-10 years
2010
11-15 years
2011
16-20 years
2012
2013
21+ years
1. How many years have you been a member of ARR? Base: All respondents, n=129
43
the art of research
Four out of ten (41%) ARR respondents are in the 35 – 54 age
range and a nearly equal number (36%) are aged 55 or older.
Age
41 %
36 %
16 %
7%
18 - 34
35 - 54
55+
Prefer not to say
Into which age range do you fall? Base: All respondents, 129
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the art of research
The proportion of respondents who specialize in residential property
has shown a slight increase to a high of 95% in 2013.
3%
5%
4%
1%
3%
2%
3%
2%
0%
0%
1%
1%
1%
1%
1%
2%
2%
2%
3%
5%
3%
3%
1%
1%
Residential
3%
4%
5%
5%
6%
3%
3%
0%
92%
90%
87%
87%
87%
91 %
92 %
95 %
Primary Specialty
Commercial
Farms/Acreages
Cottages
Other
2006
2007
2008
2009
2010
2011
2012
2013
2. What is your primary real estate specialty? Base: All respondents, n=129
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the art of research
Consistent with previous research, the primary occupation
reported is salesperson (87%).
2006
2007
11 %
9%
9%
10 %
1%
0%
0%
0%
5%
2%
1%
3%
1%
Assistant
2%
2%
4%
1%
5%
3%
0%
2%
Salesperson
9%
12%
15%
2%
2%
2%
5%
1%
1%
1%
0%
88%
85%
79%
87 %
81 %
86 %
88 %
87 %
Primary Occupation
Appraiser
Other
Broker/Sales Manager
2008
2009
2010
2011
2012
2013
3. Are you primarily a: Base: All respondents, n=129
46
the art of research
Continuing with the previous trend, two thirds (67%) of
respondents report working in an office with 31 or more members.
0-5 members
2006
2007
11-20 members
2008
2009
2010
8%
6%
9%
11 %
3%
14%
13%
10%
13%
6-10 members
6%
7%
4%
1%
3%
2%
5%
6%
1%
5%
8%
6%
3%
3%
5%
10%
14%
15%
20%
17%
17 %
17 %
16 %
56%
63%
67 %
68 %
67 %
67%
71%
64%
Member Office Size
21-30 members
2011
2012
31 or more
2013
4. What is the size of your member office? Base: All respondents, n=129
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