Transcript Slayt 1 - A&S安防知识网 安防网 安防产品

Turkiye
&
Turkish Security
Market
Turkiye
1. Culture:
Turkish Culture is unique in the world in that it has influenced
and has been influenced in return by cultures and civilizations
from China to Vienna and from Russian steps to North Africa
for over a millennia.
Turkiye
1. Culture:
Turkish culture reflects this unparalleled cultural richness and
diversity, and remains mostly shaped by its deep roots in
Middle East, Anatolia and Balkans, the cradle of many
civilizations for at least twelve thousand years.
Turkiye
2. History: Turkey's first known human inhabitants appeared
in the Mediterranean region as early as 7500 BC and it has
been ruled through the centuries by diverse cultures including
the sun-worshiping Hittites, the Greeks who drove out the
gentle Persians (who then migrated to India), and the
Byzantines including Constantine.
Turkiye
2. History: By 1453, the Ottomans under Mehmet the
Conqueror had taken over Constantinople.
The Ottoman Sultanate lasted till the War of Independence in
1920-22 led by Mustafa Kemal (Atatürk or Father Turk). Kemal
abolished the Sultanate and set about reinventing Turkish
society and this is considered the birth of the Turkish
Republic.
Turkiye
Under Ataturk, Turkey went through a period of reform and
secularism was strongly instituted into the constitution as well
as in the fabric of society. Constantinople became Istanbul
and women obtained the right to vote. Even today, Atatürk
remains a hero in Turkey.
Turkiye
3. Society: Turkish people are mid Asia oriented. They have
lived in tents and were nomads. In the history they have
spread to all over the world from central Asia, where most
settled in caucasia and Anatolia from the 10th century A.D.on.
This moving characteristic created some peculiarities that are
exclusively Turkish.
The two characteristic trades of the Turkish people are
Hospitality and closed family relations...
Hospitality is one of the cornerstones of the Turkish way of
life. Turkish people are the most gracious and generous hosts
as a result of their natural instincts.
Family Relations are very closed within Turks. They respect
their elder and support each other in every way. Fathers and
Mothers do support their children financially.
Economy
Turkiye has the 16th largest economy in the
world and 6th in all Europe.
Economy
The world's first ever global financial crisis that emerged in the
US in the last quarter of 2008 had a negative impact on the
rest of the world, including Turkiye, in the couse of time.
The uninterrupted, rapid growth continuing since 2002 came
to a standstill in 2009. Turkiye's increasing economic
integration with the rest of the world, which was one of the
factors behind this rapid growth, has now ranked our country
among those which have been hit hard by the global financial
crisis.
Economy
On the other hand, the global crisis has not changed Turkiye's
strong position in the world and region. Turkey, which has
become the 16th largest economy in the world and 6th in all
Europe due simply to its entrepreneurs, qualified
workforceand young, dynamic populationi without using any
natural resource or freign financial support, is capable of
surviving this crisis.
Economy
At the IMF-World Bank annual conference held in Istanbul in
October 2009, it was argued that Turkey and South Africa
would both be touted among the “core countries” of the G-20
countries, along with Brazil, Russia, China and India, which
would play a more active role in the world economy. At the
same conference, the Managing Director of IMF, Dominique
Strauss-Kahn, estimated that Turkey would record one of
the highest growth rates in 2010.
Economy
Turkey's legal framework also offers extremely attractive
opportunities to investors, An entrepreneur, whether local or
foreign, can establish a company in Turkey. According to the
World Bank's 2009 Database on Business Creation, Turkey
ranks above some countries like Czech Republic, Italy,
Poland, Romania, Slovakia and Spain in this respect.
SECURITY
MARKET
Division of the Security
Market
PRODUCT
%
TOTAL VALUE
SURVELIANCE SYSTEMS
50
$225 MILLION
FIRE
20
$90 MILLION
INTRUSION ALARM
12
$54 MILLION
ACCESS CONTROL AND
PERIMETER SECURITY
8
$36 MILLION
OTHER
10
$45 MILLION
Vertical Markets in 2009
•
•
•
•
Shopping centers
Hotels
Banks
City Surveillance
Vertical Markets in 2010
•
•
•
•
Transportation
Roads
Tunnels
Shopping centers
Product Trends
•
•
•
•
•
IP Camera
Video Analytics
Biometrics
RFID
HD Camera
SIGNIFICIANT PROJECTS IN
2009
PROJECT
CONTRACTOR
VALUE
SABİHA GÖKÇEN AIRPORT
(FIRE AND EMERGENCY
ANNOUNCEMENT)
SIEMENS
$1 MILLION
SABİHA GÖKÇEN AIRPORT
(CCTV AND NETWORK
SUBSTRUCTURE)
CORVUS
$5-6 MILLION
BAKU-CEYHAN-TBILIS
PIPELINE (TAPPING OVER
FIBER OPTICAL)
SIEMENS
$1 MILLION
BAKU-CEYHAN-TBILIS
PIPELINE (SECURITY OF 6
STATIONS AND
MARINE TERMINAL GAS
AND FIRE)
HONEYWELL
$2.5 MILLION
PROJECT
CONTRACTOR
VALUE
ADANA CITY SURVEILLANCE
SYSTEM
CORVUS
$700.000
RENOVATION OF ISTANBUL
MUNICIPALITY SYSTEM
İSBAK
$2 MILLION
IZMIR SURVEILLANCE
SYSTEM
SIEMENS (SIS)
NOT DECLARED
CAMERA INSTALLATION AT
2400 POST OFFICES
KONT GÜVENLİK SİSTEMLERİ
$5 MILLION
PROJECT
CONTRACTOR
VALUE
KARTAL COURTHOUSE
MAVİLİ
NOT DECLARED
PRESIDENCY RESIDENCES
(SURVEILLANCE SYSTEMS)
ANKARA FİDES
$1 MILLION
TÜPRAŞ PERIMETER
SECURITY
KOÇ SİSTEM
$1 MILLION
İŞ BANK
SENSORMATIC
NOT DECLARED
PROJECT
CONTRACTOR
VALUE
YAPI KREDİ BANK
GRUP 4
NOT DECLARED
ZİRAAT BANK (CAMERAS)
EDS
NOT DECLARED
ZİRAAT BANK (DVRs)
KENT GÜVENLİK
NOT DECLARED
REPLACEMENT OF THE
ENTIRE CAMERA SYSTEM OF
ISTANBUL SEABUSES AND
FAST FERRIES
İSBAK
$700.000-800.000
Market Entry

Specialized importers/distributors

Cooperation with domestic manufacturers

Local Office (if you have projects)

Authorized Representative
Custom Clearance
CE mark (in EU standarts)
 Declaration of Conformity
 Brand, Model, Origin and CE mark (on the label
and the box)
 User manual in the Turkish language
 Commercial invoices
 Shipping documents

Thank you