Transcript Think-branded Messaging Architecture – Brand Message Pillars

ThinkPad T Series
Think Messaging (New Format)
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Page 1
Lenovo Confidential
ThinkPad T Series Messaging
POSITIONING STATEMENT
TARGET AUDIENCES
Portability with no-compromise performance
T410/T510/T410s /T420/T520/T520s- Enterprises needing
a thin and light notebook with best manageability, security
and no compromise performance.
T410i/T510i - SMBs needing a thin and light notebook with
no compromise performance.
Introducing the range
Inter series comparison
T410/T410i/T420
14” Enterprise best choice, Thin & Light
T510/T510i/T520 15“ Enterprise best choice, Performance
T410s/T420s
14“ Elite / Ultimate Thin & Light
Compared to L Series:
The T series offers full features with a better thin and light
design. L Series passes the same durability testing as T and
also offers the same image stability for Enterprise customers.
Compared to X series:
Why is this series important
The T series is the right choice for modern enterprise
requirements for productivity, manageability and security.
For SMBs and end-users it has high performance without
compromising on portability.
T series has a larger screen size and offers higher performing
CPUs than X Series. T series also has optical drive yet remains
thin and light, providing portability with no-compromise
performance.
Compared to W series:
T series offers ultimate business performance to cover the
needs of LE customers. If customers require OpenGL graphics,
maximum performance and ISV certifications, W Series is a
better fit.
Think Messaging (New Format)
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Page 2
Lenovo Confidential
ThinkPad T420/T520/T420s Messaging
ENHANCED EXPERIENCE
SAVE TIME & MONEY
The ThinkPad T series is a professional
grade PC that is globally available, comes
with multiple levels of support for reduced
downtime and is highly manageable with
Intel vPro support.
Pillars
•
•
•
Professional grade: The ThinkPad T
series is a professional enterprise
grade notebook packed with rich
configuration options and is designed
to reduce the challenges associated
with large corporate roll-outs. They
are also globally available
Multiple levels of support for
reduced downtime: The T series
comes with Lenovo’s award winning
service and support. You could also
choose additional ThinkPlus Support
and ThinkPlus Priority support for
enhanced support needs
Supports vPro*: ThinkPad T series
supports Intel® vPro™ technology
with AMT that can reduce
maintenance costs by offering remote
diagnosis, isolation, and the ability to
repair an infected PC—even if the
system is unresponsive**
The T series ThinkPads offer a thin and light
design without compromising performance.
They offer support up to the Intel i7 quad
core processors. Lenovo Enhanced
Experience offers extremely fast boot up
and shut down times. Other benefits
include ThinkVantage Access Connections
software and Lenovo award-winning
keyboard
•
•
Portability with no compromise
performance: Thin and light (T420s
starts at 3.76 lbs with 6 cells. T420s is
as thin as 0.83”) with up to next gen
Intel Core i7 support. T420s is among
the world’s fastest notebooks under 4
lbs. T420/T520 also feature up to 24
hour battery life with the all new
external battery pack.
Award-winning keyboard offering an
unmatched tactile feel and response
when typing with a 7 row keyboard
layout
•
Enhanced Experience for Windows 7
for faster boot up and shut down time
•
Access Connections: The
ThinkVantage Access Connections has
features to keep you productive
whenever you have an access to your
network
PRIDE & CONFIDENCE
The ThinkPad T series comes with
innovations offering better durability
and security with support for the
latest technology offerings
•
Innovations for better
durability and security: Rigid
system roll cage, USB BIOS
disablement capability,
Smartcard Access and
encrypted hard drive support
make them extremely secure
•
Highly performance and great
battery life. Discrete NVIDIA
graphics w/ Optimus
Technology with up to 33%+
better battery life over previous
discrete offerings.
•
Spill-resistant keyboard that
helps drain out minor spills
•
Supports the latest
technologies: Comes with 2nd
gen Intel Core i5 and i7 CPUs,
Discrete NVIDIA NVS 4200
follow on w / Optimus
Technology 1GB VRAM, SSD
support, HDD drive encryption
technology and LED backlit
panels
Think Messaging (New Format)
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Page 3
Lenovo Confidential
ThinkPad T420/T520/T420s Messaging
SELLING SUMMARY
•
•
Portability with no compromise performance
–
T420s is among the world’s fastest notebooks under 4 lbs. It offers ultra thin design at 0.83” inches thick , T420s also offers USB 3.0
–
T Series offers high performing NVIDIA Graphics with NVIDIA Optimus Technology (33%+ battery over previous discrete graphics)
–
T420 and T520 offer up to 24 hour battery life with the external battery slice
Enterprise manageability, Industry leading security
–
16 to 18 months stable image platforms
-
Central Management of Self Encrypted Drives
-
Offer integrated smart card reader technology
•
Supports vPro
•
Award winning support and services
•
2nd Gen Intel Core i5 and i7 processors with Turbo Boost and Hyper Threading
•
New 720p HD camera
•
Lenovo Enhanced Experience for Windows® 7
WOW features
•
T420s is among the world’s fastest notebooks under 4 lbs
•
T Series offers new Lenovo Rapid Boot Technology for lightning fast boot times and resume.
•
Up to 24 hour battery life with all next external battery pack (T420)
•
T520 offering up to Intel Quad Core CPUs
Claims
•
T420s is among the world’s fastest notebooks under 14”
•
T Series passes 8 Mil spec tests (MIL 810F)
•
+33% battery life* with discrete NVIDIA NVS 4200M w / Optimus Technology 1GB VRAM (* over previous generation discrete
graphics as per Mobile Mark 2007 results)
•
Up to 24 hour battery life with the addition of the external slice battery pack
•
Lenovo Enhanced Experience for Windows® 7 enables faster boot up and shut down times
Think Messaging (New Format)
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Page 4
Lenovo Confidential
ThinkPad T420/T520/T420s Messaging
Sales / Channel
IT Department (Enterprises)
The ThinkPad reliability (which translates to fewer breakdowns),
manageability (which means lower manpower costs) and the ability to
provide ThinkPlus™ services and options boosts your revenues and
margins.
The ThinkPad T Series delivers on cost and time savings
with a combination of superior quality, thoughtful features,
ThinkVantage® Technologies, and low power consumption
which minimizes system downtime and I.T. support costs.
The new T series, powered by the new Intel® Core™
vPro™ processor help businesses cut costs and increase
efficiency by taking advantage of intelligent performance
and unique hardware-assisted security and manageability
features. This provides your internal customers the
confidence that they are using some of the best business
notebooks available. It also gives the buyers confidence of
a great return on their I.T. investment.
Comparison with previous generation
T410s vs T420s:
New 16:9 display, 720p HD camera, USB 3.0, New Smart card support,
2nd gen Intel Core I processors, Discrete NVIDIA NVS 4200M w /
Optimus Technology 1GB VRAM, Lenovo Rapid Drive Technology
option
T410 vs T420
720p HD camera, Discrete NVIDIA NVS 4200M w / Optimus
Technology 1GB VRAM, 2nd Gen Intel Core I processors, 12.7mm
optical drive, Lenovo Rapid Drive Technology option
T510 vs T520:
720p HD camera, Discrete NVIDIA NVS 4200M w / Optimus
Technology 1GB VRAM, 2nd Gen Intel Core I processors, Lenovo Rapid
Drive Technology option
Why buy this product over the competition
Recommended Options
ThinkPad T Series tests and passes all 8 Milspec (MIL 810F) tests. It
offers very competitive pricing with long image stable platforms. Also
offers up to 24hr of battery life with additional external battery slice. T
Series was the first business class notebook to offer NVIDIA Optimus
Technology. Lenovo Rapid Drive Option, unique to Lenovo offers lightning
fast boot times along with faster performance
-ThinkPad
port replicator
-ThinkPad
mini dock
-ThinkPad
batteries
Think Messaging (New Format)
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Lenovo Confidential
Page 5
Lenovo Confidential