Transcript 商务英语 Unit 1 Customers

商务英语
Unit 6 Retailing
教材：新视野商务英语（上）
Unit 6 Retailing
 Objectives
 Key vocabulary
 Lead-in
 Language focus
 Skills
 Business communication
 Homework
Objectives
When the learners finish learning this unit,
they should be able to
 providing information on retailing
 collecting information on retailing
Language focus
 Indefinite, definite and zero articles
 Defining relative clauses
 Pronunciation
Skills
 Writing: expanding notes
 Reading: bar codes
 Listening: shopping at IKEA
Key vocabulary
1. provision: 提供， 供应
～ of sth to sb
e.g. The provision of a new library has
been of great benefit to the students.
新图书馆的设立对学生大有好处。
2.
retail: 零售
retailer
wholesale：批发
wholesaler
3.margin
① 书页的空白处
② 余地，差数，差额，利润：profit margin毛
利润
③ 边缘
4. retail outlet: 零售处，零售渠道
5. purchase: buy
6. department store: 百货商店
7.TV shopping channels: 电视购物频道
8. mail-order catalogue: 邮购目录
Lead-in
Work in pairs. Look at the bar chart which
shows reasons why people don’t like
shopping. Discuss these questions.
1. What are the two main reasons people
don’t like shopping?
2. What can retailers do about these two
problems in your opinion?
Indefinite, definite and zero articles
不定冠词，定冠词， 和零冠词
a/an
We use the indefinite article a/an before a
singular countable noun when we refer to it
for the first time.
e.g. I brought a mobile phone yesterday.
the
We use the before uncountable, countable,
singular and plural nouns.
1. When we use the noun for the second
(third, fourth…) time.
e.g. She works for a multinational
company…The company has branches all
over the world.
2. When it is clear from the situation who or
what we are referring to.
e.g. Let’s get them from the supermarket.
zero article
We do not use an article when we talk about
things in general.
1. with uncountable nouns
e.g. It’s difficult to get advice about this
problem.
2. with plural nouns
e.g. People want to work.
Defining relative clauses
 These clauses give important information
about the noun.
e.g. A retailer is a person who/that buys goods
about the manufacturer.
This is the department store which/which
Peterson owns.
 We choose a relative pronoun depending on
whether the noun is a person or a thing
person : who; that
things: that; which
place: where
time: when
More examples:
 I don’t like door –to door salespeople that put under
pressure and try to sell you things you don’t want.
 I like shopping malls where all my favorite shops are in
one place
 I like shops that offer a wide variety of good.
 I prefer sales assistants who let me look around by
myself.
 I think it is important to have packaging that clearly
shows the ingredients.
 The woman who is standing by the classroom is our
English teacher,
 This is the room where Lu Xun once lived.
 The train that has just left is for Shanghai.
 I shall never forget the day when ( on which) we moved
into our new house.
 The building which stands near the train station is a
supermarket.
Pronunciation
1. Listen to these sentences. How is the
pronounced?
① You can order at any time of the day.
② The Internet offers you great choice.
③ It’s the new way to shop.
2. Complete the sentences.
① Before a consonant the is pronounced :
/ðƏ/
② Before a vowel the is pronounced: /ði/
③ When it is stressed or emphatic the is
pronounced: /ði/
Reading:
 Checkout counter: the pay desk in a self




service
Barcode: a pattern of thick and thin lines
that represents information
Manufacture: a firm which makes or
produces goods.
Till display: an electronic screen which
shows you how much to pay.
Supplier: an agent who provides goods
and services.
Stock: all the goods a retail out let keeps
to sell to its customers
3.Read the text carefully and label this
barcode.
978
33454
0582
0
Manufacturer supplier’s code
2.___________
The code for a book or magazine
1._____
Check digit
Product/package size
3.____________
4._____
4. What do these numbers from the text refer
to?
Number of digits in a barcode
13:
50:
880:
00183:
The country code for the UK and Ireland
The country code for south Korea
The manufacture’s code for Cadbury
Listening
1.Frequency of visits to IKEA:
About twice per year
____________________________________
2.Opinion of IKEA products:
____________________________________
Very good range of products, good quality, environmentally sound
3.Opinion of IKEA stores:
Nice to try out the products and see them, layout of stores is very good,
easy for people with children
____________________________________
4. Types of products she buys:
Functional items, e.g. bookcases, lamps, texiles and bed linen
____________________________________
5. Aspects of shopping at IKEA she doesn’t like:
Very crowed, long queues at the checkouts
______________________________________
6.Next trip:
January-for the sales call shops in the UK hold sales in early January
________________________________________
Business communication: telephoning
Receptionist
caller
Smith, Thomas & Manton,
Can I help you? Or
Good morning, Smith, Thomas
& Manton.
Being connected
The line’s busy. Will you hold?
One moment, please.
Or
Hold the line please. I’ll put
you through
Can/could I speak to … please?
Or
I’d like to speak to …
Or
Extension 8248 please.
Can’t get through?
No, thanks. I’ll call back later.
Or
Could I leave a message for him/her?
Or
Could you put me through to his/her
secretary?
Or
Can you ask him/her to call
me back?
Getting through
Hello. Barry Smith speaking.
My name is …(the first call only)
Or
It’s Chenchen Ju here.
Homework and checklist for Unit 6
1.Name five different types of retail outlet.
2.What information do bar codes contain?
Why are they important?
3.Which of these nouns can we use the
indefinite article with? Why?
4.Which of these nouns can we use the
indefinite article with? Why?