Transcript Content Management & Web Marketing

Get it right
An insight into quality and global advancement from QS
Mandy Mok
Managing Director
QS Asia
(Asia Pacific, Middle East and New Zealand)
About this presentation -
QS Overview
QS London
QS Asia
QS Intelligence unit
 APPLE has done it
 So has Nike
 And Coca Cola and Starbucks
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GROUND RULES:
#1 KNOW YOUR CONSUMER
#2 BE DISTINCTIVE
#3 BE CONSISTENT
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QS vision
QS strives to be the most trusted on-line
and off-line meeting place for all
candidates, schools and businesses for
career and educational related
decisions.
We believe this will lead us to become
the world’s foremost media, events and
solutions company in the international
higher education field.
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QS mission
To enable motivated people to fulfil their potential
by fostering educational achievement, career
development and international mobility
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QS LONDON
Where it all started…
 First edition in 1989
 Leading review of MBA programs and MBA career
opportunities worldwide
 Informed and up-to-date review of MBA programs
and careers
 QS TopMBA Career Guide (60.3%)
 Business Week (59.8%)
 The Financial Times (53.8%)
 The Economist (33.4%)
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 The WMT Fall Tours:
Latin America (31 Aug to 16 Sept) – 8 Cities
Mexico City* • Caracas • Bogota • Lima • Santiago • Buenos Aires • Sao Paulo •
Rio De Janeiro
North America (13 Sept to 5 Oct) – 11 Cities
Toronto* • Chicago • Miami • Atlanta • Washington* • New York* • Seattle •
Houston • Los Angeles • San Francisco*
Europe (4 Oct to 31 Oct) – 13 Cities
Tel Aviv • Kiev* • Moscow* • Paris* • Bucharest • Madrid • London* • Milan •
Athens • Istanbul • Munich • Zurich • Frankfurt*
Asia (3 Nov to 26 Nov) – 12 Cities
Seoul • Tokyo* • Hong Kong* • Shanghai* • Guangzhou • Beijing • Taipei • Manila
• Bangkok • Singapore* • Kuala Lumpur • Ho Chi Minh
India & Middle East (28 Nov to 13 Dec) – 8 Cities
New Delhi • Mumbai • Hyderabad • Bangalore • Chennai • Dubai* • Abu Dhabi •
Cairo
*include EMBA
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topmba.com
 More than 1.6 million visitors annually, consistently
spread throughout the year
 Average of 5 page views per visit
 Visitors from over 200 countries:
Most visitors: 1. USA, 2. India, 3. UK, 4. Canada,
5. France, 6. Russia, 7. Germany
 High Google ranking for organic
search returns
 Strong viral marketing campaigns through
LinkedIn, Facebook, Orkut, Xing and Twitter
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 Top 200 Business Schools as ranked by The Financial
Times
 Limited to 20 schools in each fair
 Combination of 1-on-1 meetings, group discussions
& presentations
 Pre-screened, pre-selected
 Experienced candidate management team from exadmissions staff from leading B-Schools
 Up to 32 targeted meetings
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 Latin America (30 Aug to 6 Sept)
Mexico • Bogota • Santiago
 North America (13 Sept to 26 Sept)
Toronto • Washington • New York
 Europe (07 Oct to 31 Oct)
Moscow • Madrid • London • Zurich • Frankfurt
 Asia (02 Nov to 22 Nov)
Seoul • Tokyo • Shanghai • Beijing • Singapore
 Middle East (8 Dec)
Dubai
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QS World MBA Tour Premium
 Only B-schools listed in the *QS Global 200 business
schools research (our own research into the world’s
best business schools)
 Smaller and more personalised events
 Greater service to both school and candidate
 Targeted marketing aims to bring the very best and
most pro-active MBA candidates
 Tokyo – 1 Sep • Seoul – 3 Sep • Beijing – 5 Sep •
Shanghai – 7 Sep • Taipei – 9 Sep
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 The WGST Fall Tours
Latin America (31 Aug to 11 Sept) – 6 Cities
Mexico City • Caracas • Bogota • Lima • Santiago • Buenos Aires
North America (15 Sept to 26 Sept) – 6 Cities
Chicago • Boston • Montreal • Toronto • Washington • New York
Europe (4 Oct to 31 Oct) – 16 Cities
Amsterdam • Copenhagen • Kiev • St Petersburg • Moscow • Paris • Bucharest •
Sofia • London • Milan • Athens • Thessaloniki • Istanbul • Warsaw • Berlin •
Frankfurt
Asia (2 Nov to 25 Nov) – 11 Cities
Seoul • Tokyo • Beijing • Wuhan • Nanjing •
Shanghai • Guangzhou • Taipei • Bangkok •
Ho Chi Minh • Kuala Lumpur
India (27 Nov to 10 Dec) – 7 Cities
Pune • New Delhi • Mumbai • Hyderabad •
Bangalore • Chennai • Kolkata
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 More than 10,000 people have downloaded
TopGradSchool Guide 2009 from
www.topgradschool.com
• In 2008, 450,000 unique visitors created
1.75 million page views on topgradschool.com, underlining
its emergence as key source of
independent and
impartial information for
prospective masters and PhD candidates
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 Official Website of the Times Higher Education – QS World
University Rankings
 Launch of 2008 THE-QS World University Rankings – 123,091
visits (almost 10% of 2007’s annual traffic & more than twice
the optimistic projection!)
 www.topuniversities.com passed 2M visits for the year 2008
 To date: for the month of June 09
 Visits: 356,699 ~ 211,332 (+68.79%) – June 08
 Absolute unique visits: 284,008 ~ 173,245 (+63.91%)
– June 08
 Page views: 1,471,089 ~ 889,847 (+65.31%) – June 08
 Top 5 countries: USA: 56,291 UK: 37,723 India: 25,346
Japan: 19,760 Canada: 13,717
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 THE Official Guide for the Top 500 universities in the world
• Sold & distributed worldwide
NOW Available in a Chinese edition (2010)
• China’s “Project 211” ~ 106 universities
• Top 700 Academies / Institutes / Colleges
• Top 100 National Level Education Association for
Higher Education
• Top 1,000 High School Libraries
• Top 200 National Education Agents & their Branches
• 1,000 National Education Book Stores
• 100 Government Libraries in each Province
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QS Top University Tour
 Restricted only to the universities that are ranked within the
THE-QS World University Rankings top 500
 Primarily for the Undergrads
 An annual circuit of 4 one-day fairs held in 2010
• New Delhi – 27 Jan
• Mumbai
– 29 Jan
• Bangalore – 30 Jan
• Shanghai
– 1 Feb
• Hong Kong – 3 Feb
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QS ASIA
Education tools, strategically created with
an Asian perspective, to reach out to the
regional and international arena
Introduction to QS Asia
 Activities managed by QS Asia include:
- QS-APPLE Conference and Exhibition
- QS-MAPLE Conference and Exhibition
- QS WorldClass Seminar
- QS WorldClass SHOWCASE (new publication)
- QS WorldARTS Tour
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Asia Pacific Professional Leaders In Education
Asia Pacific Professional Leaders In Education
The Prime Conference and Exhibition for
Top International Educators in Asia, Europe,
America and Australasia
Helping to build world-class universities for
Asia Pacific communities through global
partnership and collaboration
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Asia Pacific Professional Leaders In Education
Who should attend QS-APPLE?
 University leaders and their deputies
 Strategic Planners
 International Directors, Recruiters and Developers
 Foreign Language Specialists
 All those whose portfolio includes university internationalisation and
student mobility
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Asia Pacific Professional Leaders In Education
 QS Business Schools Workshop – Asia (New in 2009)
~ 23rd November, delegates will hear from specialists and international leaders in
business education about trends in MBA business schools and teaching programmes
 Times Higher Education-QS World University Rankings Workshop
~ Also 23rd November, session includes an introduction to THE-QS World University
Ranking, New Developments and Localised Observations and ways to advance your
university’s global recognition
 QS-APPLE Creative Awards
~ Celebrates impactful and effective communication, conveying to prospective
students, staff and partners the image and character of your institution’s branding
presence
 QS-APPLE Exhibition - Students’ Open Evening
~ An extra evening for student access to the Exhibition to meet with institutions
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