DEFER JUDGEMENT ENCOURAGE WILD IDEAS BUILD ON OTHERS’ IDEAS GO FOR VOLUME

HEADLINES NOT DETAILS ONE TOPIC AT A TIME BIAS TOWARDS ACTION ALL IDEAS CAPTURED

How might we…..?

•HMW make it safer for women to go to the latrine at night?

•HMW make it fun to clean up trash?

•HMW provide ways for people to grow their own fresh food?

•HMW get women to help each other to save Ksh10/day •HMW get men to apply social stigma for wife abuse?

•HMW provide quick trusted information in a medical crisis?

Brainstorming exercise - April 20

Teams: take your POV and turn it into at least three HMW statements Groups (1 st round): Choose a facilitator and an initial HMW to work on Generate ideas for 20 minutes Vote on ideas Groups (2 nd round): Choose a facilitator and an initial HMW to work on Generate ideas for 20 minutes Vote on ideas Reflection on the process and results

Monitor and lead the productivity of the brainstorm

•

Framing

– scope, specificity and scale of questions posed and how these contribute/drive ideation level •

Fluency

– pace, tone, and overall flow of ideas •

Flexibility

– range and variety of ideas •

Fundamentals

– the basic rules •

Fun

– group energy level, use of humor, level of participants’ engagement, who adds energy and when.

Voting criteria

1. biggest long shot - you need to suspend disbelief 2. most meaningful - to you or the user 3. most rational 4. simple, elegant solution