Transcript Accelerating ICS Davor Pisk, John Atkin

South East Europe
Some of the farmer pain
points in South East
How can I secure my
yield during volatile
weather conditions?
(Lack of moisture, heat
stress)
Do I have right cash
flow to finance my
operation?
How do I secure acces to the
EU subsides
Sustainable
high profit
How can I chose the best
alternatives to address
changing enviroment?
Sell for best price
when commodity
prices are volatile
How can I finance my
machinery strategy
How can I stabilize or
increase the yield on
profitable way to benefit from
commodity prices?
Ecotech brings together the Sustainability and the Intensity
in one integrated farm offer which also addresses our global
commitments
Our Global
Commitments
Increased productivity
without utilising more
land, water, Improve the
fertility of the soil
Sustainable
Agriculture
Manages
weather extremes,
erosion, soil fertility
decrease, water and
nutrient scarcity etc
3
Intensive
agriculture
addresses increased
demand for food, the
farmer profitability
and capturing the
value from high
commodity prices
Grower pain points are being addressed
holistically and drive the segmentation
Volatile
weather
conditions
Changing
market
enviroment
Financing
the
operations
KNOWHOW
SOIL
and
WATE
R
PLANT
Segmentation
Traditional farmers
4
Classification: INTERNAL USE ONLY
Early movers
Mature adopters
Targeted customer groups (HU example all crops)
Mega
farms
35
• > 5.000 ha
• 35 growers
•
10% of market
Early movers
innovators
Big farms
985
• 500-5.000 ha
1700 farms
Medium farms
4 080
• 985 growers
• 40% of market
• 100-500 ha
Small farms
125 000
• 4.080 growers,
• 25% of market
Traditional Ready On the Completly
s
to start way
changed
No. Of
growers
15%
35%
35%
15%
k ha
170
400
400
170
• 1,15 m ha farmland
• 0,8 m ha is targeted
● We are targeting the innovative field crop growers from 300 ha to 1500 ha. The number of this
growers is appr. 1200 in Hungary
●With the Ecotech V2 we will also target the advanced segment, once we have the credibility on
the market and the offer to make to them
Using a multi-crop & multi-component offer, glued together by
Ecotech farming know-how
Profit-based
management Machinery
system
Financial
Services
Intensification pack
Syngenta genetics and
protection programs
Ecotech Know-How
•
Core offer
•
•
Adapted Syngenta genetic and crop
protection programs
Intensification pack (fertilization, tillage
and agronomic advice) to outperform on
the field
•
Need based Components:
•
The profit based farm IS system
•
The financial services (including
insurance)
•
Machinery advice
• Credibility of the offer - the Syngenta brand equity, partners’ reputation, the
Ecotech-specific trials, the extensive network of demo farms and 10 years of
technology experience with the Interra/SOWAP farm in Hungary
• Scaling – pilot with selected growers in 2013, adjust the offer and expand in 2014
Offer
Mid term advisory servise &
technology support
Status check
Soil condition assesment
Core offer
•
Phisical: soil profile/compaction
Leading genetics
•
Chemical: soil sample, nutrient test
Full intensive CP pack
•
Biology: soil life activity
Tillage practice
Technology profile/ machine background
Rational fertilization practice
•
Crop rotation
•
Tillage practice
•
Nutrient practice
Crop residue management
•
Sowing time,density, precision in sowing
Modules (need-based)
•
Crop protection practice: weed control,
fungicide usage, insect/seedcare
Proffesional support of machinery choise
•
•
•
Knowledge/attitude
•
Decision making, motivating factors
•
Yields
•
business case :including cost calculation:
current  2 years after on target, return of
investment
7
Optonal: yield enchancers, specific
fertilizers
(farmsize, soiltype, croprotation
powermachine, finance background)
Farm management software
Financial services
•
Leasing, Loan, rent developing
machinery background
•
Insurance: yield ad property insurance
Value Capture
SoW and service
fee
Our partners
Strategic partners
External Expert -Institutes
Value capture and proposition
Value proposition
Bringing sustainable profit in
volatile times by bringing in
our know-how in managing
the plant, the soil and the
farm.
9
Value capture
• Increased SoW
• Revenue from Ecotech
Service fee & commission
from partners
Value for the grower (farm size:700 ha)
Increasing profit
Optimizing cost
lower gasoline consumption
Time saving
Rational fertilization
Extra CP application
mitigate the risk
stabilized the yield
10
-
$/ha
50
16
+/- 45
45
60
Total
126
Increasing revenues
Potential for EU subsides
91
Total with subsidies
217
Additional profit: 152k $/year
Scalability in HU- No. of growers and Ecotech FTE
2013
Pilot farms:
10
2014
2015
2016
2017
Farms: 60
Farms: 140
Farms260
Farms: 400
Ecotech
experts:2
Ecotech
experts:4
Ecotech
experts:5
Ecotech
experts:8