Transcript FY2010 Marketing Priorities

The Race to
Zero Latency
in High Frequency Trading
Vikram Mehta
President & CEO
BLADE Network Technologies
BLADE
Network
Technologies
©2010
©
BLADE
Network
Technologies,
2009
www.bladenetwork.net
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High Frequency Trading Trends
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Getting closer to the Matching Engines
Getting the fastest Market Data
Using the latest technology
Squeezing as many micro seconds out of Trading
and Market Data paths as possible
• Constantly innovating to stay competitive
• What is your Number One Strategy?
… to be SMARTER & FASTER
than the competition !!!
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Firm Network
Exchange Network
Basic HFT Building Blocks
Matching Engine
Exchange or Dark Pool
Exchange GWY
Collocation
Network
HFT Collocation
Network
HFT Algorithm
HFT Backend
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Exchange
Provided Links to
Other Markets
Collocated HFT Firm
Other
Market
Centers
Firm Provided
Links to Other
Markets
Backend
Connection
Trade Desk
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HFT Collocation Footprint
Algorithm
Limited Shelf Life
Market Data Feed Handler
Upgrade To
To WAN
To Trading Systems
Database
Ultra Low Latency
10GE Switch
Back End Interface
… Firms seeking to be FIRST, will continue to
invest in the latest low latency solutions …
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Expanded Reach – Lower Cost of Entry
• HFT used to be limited to firms with deeper
resources
• Now there is a reduced cost of entry
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Servers & NICS
Collocation real estate
WAN access
10GE Switches
… Advances in faster and more cost effective
technology are making High Frequency
Trading more available to smaller firms …
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BLADE’s RackSwitch Outperforms Cisco
BLADE versus Cisco 4900:
− 8x lower latency
− 2x more throughput
− 6x better price-performance
ratio
− 3x greater energy efficiency
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BLADE and VOLTAIRE
Data Center Scaling Solutions
• 3,400 servers
• 2.4ms end-to-end latency
• CEE lossless, non-blocking
• Unified fabric management
1 to 12 Voltaire
Vantage™ 8500
10GbE Switches
BLADE ToR
RackSwitch™ G8124
BLADE
Embedded
Switches
Hundreds or thousands of blade servers, rack servers or storage arrays
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Marquee Financial Customers
13 of the Top 25 Global Banks
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BLADE’s Position in the Market Place
Solutions
Company
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Leader in enterprise datacenter networking solutions
Data Center Ethernet: embedded and top-of-rack
Innovative Software: BLADEOS, VMready network
virtualization, BLADEHarmony Manager, CEE/FCoE
Founded 2006; privately-held
Series B 2009: $240M valuation
Headquartered in the Silicon Valley
Global presence
Experienced team
Milestones
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>8M datacenter ports shipped
16,000+ switches at one customer
50+% blade switch market share
#3 in 10 Gigabit Ethernet
Firsts
• 1st FCoE for blade servers
• 1st exclusive Junos licensee for blade switches
• 1st VM-aware networking
• 1st CEE, Layer 2-3 & Layer 2-7 for blades
• 1st 10G for blade servers & under $500/port
• 1st green networking company
• 1st with unique airflow technology
Customers
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9,500+ enterprise datacenter customers in 26
industries, including #1 retailer,
#1 financial services company
In over 350 of the Fortune 500
Connect 15% of all data center servers & storage
Strong Partnerships with Global Leaders
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High Frequency Trading
Whoever gets there
first…WINS!
Vikram Mehta
President & CEO
BLADE Network Technologies
2350 Mission College Blvd.
Santa Clara, CA 95054 USA
+1.408.850.8942 phone
+1.408.855.9550 fax
www.bladenetwork.net
[email protected]
Twitter: @BLADEnetwork
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Disclaimer
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BLADE makes no warranties regarding the accuracy of this information. BLADE does not warrant or
represent that it will introduce any product to which the information relates. It is presented for discussion
purposes only.
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All statements regarding BLADE’s future direction and intent are subject to change or withdrawal
without notice, at BLADE’s sole discretion.
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Prices, delivery dates and technical specifications are subject to change without notice.
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Copyright 2010 BLADE Network Technologies. BLADE Network Technologies, the BLADE logo,
BLADEHarmony, RackSwitch, SmartConnect and VMready are trademarks of BLADE Network
Technologies. All other names or marks are property of their respective owners.
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