Transcript Chapter 3

LESSON
3-1
CULTURE
AROUND
THE
WORLD
GOALS
 Describe influences of
culture on global
business activities.
 Explain the role of
subcultures.
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Cultural Influences in
International Business
A culture is a system of learned, shared,
unifying, and interrelated beliefs, values,
and assumptions.
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The Subcultures Within a Society
Influences of cultures and subcultures
Subculture of U.S. business
Variations in business subcultures
worldwide
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LESSON
3-2
CULTURE AND
SOCIAL
ORGANIZATION
GOALS
 Describe how family
relationships can
affect culture.
 Explain the role of
societal influences on
culture.
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Family Relationships
Family units
 nuclear family
 extended family
Family-work relationships
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Society’s Institutions
Education
Gender roles
Mobility
Class system
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LESSON
3-3
GOALS
COMMUNICATION
ACROSS
CULTURES
 Understand the
importance of knowing
another language for
global business
success.
 Compare direct and
indirect communication.
 Describe the influence
of nonverbal
communication.
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Major World Languages
Language
Mandarin
Hindi
Spanish
English
Arabic
Bengali
Portuguese
Number of Speakers
885,000,000
375,000,000
375,000,000
347,000,000
211,000,000
210,000,000
178,000,000
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Learning a Second Language
Recommended for U.S. native English speakers
Rank
1
2-3
4
5
6
7
8
9-10
Language
Japanese
French and Spanish
German
Chinese
Russian
Arabic
Portuguese
Italian and Korean
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Direct and Indirect Communication
Contexting refers to how direct or indirect
communication is.
A low-context culture is one that
communicates very directly.
A high-context culture is one that
communicates indirectly.
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Nonverbal Communication
Body language
Color
Eye contact
Numbers
Appearance
Emblems
Touching
Smells
Personal space
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LESSON
3-4
VALUES
AROUND
THE
WORLD
GOALS
 Identify and explain five
major types of values
that vary from culture to
culture.
 Describe the two major
reactions to cultural
differences.
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Values Vary Among Cultures
Individualism and collectivism
Technology
Leadership, power, and authority
Religion
Time
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Adjusting to
Cultural Differences
Ethnocentrism
Reactions to cultural differences
Culture shock
Reverse culture shock
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