Transcript PowerPoint 프레젠테이션

2003. 8.
Corporate Profile
Company name
: CJ Media Inc.
CEO
: Lee Kang-bok
Shareholder
: CJ(81.62%), SME TV(6.02%), etc.
Served Date
: 1995. 3. 1
Service type
: Basic Cable TV,
Satellite TV(Skylife),
Internet, Mobile
Subscribers
: 8 million Households(Cable+Satellite),
1 Million Internet Users Registered
Homepage
: http://www.cjmedia.net
History
September 1993
Established ‘Music Network Inc.; m.net’
March 1995
Started Commercial Broadcasting (16hours a day)
April 1997
Merged as an Affiliate of Cheil Jedang
June 2000
Launched ‘Channel F’, the Cooking Channel
January 2001
Changed Channel Name from ‘Channel F’ to ‘Food Channel’
February 2001
Partnerships with ‘SME TV Inc.’ (Sony Music Entertainment) in
Japan
June 2001
Acquired ‘NTV’, the Entertainment Channel from Nextmedia
March 2002
Lanched ‘m.net Nonstop’
April 2002
Extended of ‘NTV’ to Multiplex Movie Channel
July 2002
Changed Channel Name from ‘NTV’ to ‘Home CGV’
August 2002
Changed Company Name from ‘Music Network Inc.’ to ‘CJ Media
Inc.’
January 2003
Kang-bok Lee, Inaugurated as president
(Holding the president of CJ Entertainment concurrently )
Business Structure
Co-Operation
CJ Group Affiliates
CJ, CJ Entertainment,
CJ CGV,
CJ Foodville, CJ CableNet,
CJ Home Shopping
Global Partnership
Japan <SME TV>
U.S.A.<Food Network>
Taiwan <Sun TV>
CJ Media
Multiple
Program Provider
m.net,
m.net NonStop music
Home CGV /XTM movie
Food Channel cookery
New Channel
Launching
Distribution
Cable and Satellite TV
8 million households
Internet and Mobile
1 Million Users Registered
New Business
Program Exports
Japan <KNTV>,
U.S.A <ISKY>,
HongKong <TVB8>,
China <LiaoningTV>,
Taiwan <MUCH TV>
Content Aggregation
Music Recording,
Distribution,
and Publishing
Animation, Quiz, Game, etc
Star Management,
Character Business,
Event, etc
To Be the Best Content Media Group
Strength
Strong Brand Power
Leading Program Provider in Korea
Outstanding Program Producing Abilities
Synergy Between “CJ Group” and “CJ Media”
the Most Preferred Channel by Sponsors
Unique Influence on Korea Music Industry
Opportunities in New Media Business
Target
10’s
20’s
30’s
40’s
Female
Food Channel
Music
(m.net)
Male
+ Life Culture
Music II
(m.net Non-stop)
Movie !
(Home CGV + XTM)
Content Aggregation
New
Biz.
Music
Star management
Character Business
Event
Entertainme
-nt
Animation,
Quiz,
Game
∙∙∙
m.net Profile
- Korea’s No.1 Music Channel
Concept
Music channel viewership (TNS korea).
Survey period : 2003. 1.1 – 2003. 1.31
• No.1 Viewership Share among Music Channel in Korea
• Specialized Music Programs playing Ballads, Hip-hop, Rock,
Dance, etc with Music Videos, Concerts and Music Clips
• Image : Culture, Fun, Stylish, Modern
Target & Programming
• Primary Target : from 10’s to early 20’s.
• No.1 Channel Popularity and Viewership among Main Target
• No.1 Channel Popularity, Supply Ratio among Restaurant, Store, etc.
• In-house Production 100%, Unrepeated Programming Ratio 80%
Strength
• the Top Show and Event
• Strong Brand Power
• Dedicated Asian Korean Stream(한류)
• 1million m.net Website(www.mnet27.com) Members
Channel Portfolio
Current 4Channel
Channel
Genre
Target
Concept
Character
-istics
CJ
Related
Business
m.net
Nonstop
m.net
Food Channel
Home CGV
Cookery
Movie
Music
Teens~Early
20s
Latest Songs
20’s ~ 30’s
25 ~ 49 Woman
10~50 All
Gender
Nonstop
Music
Video
Food & Life Style
Related
General Movie &
Entertainment
The only network
of its kind (Niche)
CJ Brand –
First Class Movie
Channel
#1 Music Ch.
(Sub, Brand Recognition)
CJ Dream Music
CJ Media Line
CJ
(Food and Food SVC)
CJ Foodville
CJ Entertainment
CJ CGV
CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems
Channel Portfolio
Current 5 -Channel
Channel
Genre
Target
Concept
Character
-istics
CJ Related
Business
m.net
Nonstop
m.net
Music
Teens~
Early 20s
Latest Songs
Food Channel
Home CGV
Cookery
XTM
Movie
20’s ~ 30’s
25 ~ 49 Woman
10~50
All Gender
18~34
All Gender
Nonstop
Music Video
Food & Life Style
Related
General Movie
&Entertainment
Action,Thriller
Movie&Extrem
Entertainment
The only network
of its kind (Niche)
CJ Brand –
First Class
Movie Channel
Innovative &
High-end
Movie Channel
#1 Music Ch.
(Sub, Brand Recognition)
CJ Dream Music
CJ Media Line
CJ
(Food and Food SVC)
CJ Foodville
CJ Entertainment
CJ CGV
CJ CableNet, CJ Home Shopping, CJ GLS, CJ Systems
m.net Events & Sponsors
ü m.net is the Most Preferred Channel by Sponsors.
ü Holding Big Concerts more than 20 times, Gathering 4million Audiences a year
Events
m.net Music Video Festival
•The Best, Pre-eminent Music Award in Korea’s
Music Industry
• the Top-rated Cable TV
Viewership in 2002,
(61% Viewership Share
• 2002 Korea Japan FIFA Worldcup Promotion – Nike among main target)
• 2002 Korea Super Expo - KOTRA, Japan NHK, Asahi
• Star Search Contest - Pepsi
• An All-star Show where over 70 Top Korean
• Elizabeth Arden Brand Launching Show
Entertainers : Singers, TV and Movie Stars,
• Mobile Music Contest – SK Telecom Nate
Sponsors
CF models
m.net Programs Highlights
<The charts, the Best 27 Songs>
<ShowKing m>
<Show! What’s Up Yo?>
<Prime Concert>
<The Powerhouse of Songs>
m.net Nonstop Profile
- Only Music!
Concept
• 24 hours Nonstop Music Video Channel
• Korean Unique Music Channel
• Polish & Sensible Channel
Target & Programming
• Target : from 20’s to 30’s
• Current Popular Song and Pop, Old Song and Pop, Concerts, Cine Music, Jazz, Classic, etc.
• High Supply Rate over Café and Karaoke
Strength
• m.net’s Knowhow and Unique Music Library
• Advanced Music Selection System
• Opportunity to View Music Selection through Homepage
• Interactive Communication with Viewers through Homepage Board
Home CGV Profile
- First Class Movie Channel
Concept
• Multiplex Movie Channel
• High Quality Channel
• My Home Theater
• The Best Basic Channel with Best Quality Premium Movies
• A Professional Movie Channel appropriate for All Family Members
Target & Programming
• Family Members whose Ages Range from 10 ~ 50
• Programming Considering Various Lifestyles and Suitable Ages of Viewers
• Various Genres of Movies : Action, Romance, Comedy, Fantasy, Horror, Western-style, Family Movies
• Famous Foreign Series
Strength
• Internal Relationship with CJ Entertainment and CJ CGV
• No.1 Movie Buying Power in Korea
• Delivery Digitalized Picture and Sound
Home CGV Programming
Current Movies
<The Way Home>
<Oasis>
<Sympathy For
<A Beautiful Mind> <Cast Away>
<Shrek>
Mr. Vengeance>
Popular Foreign Series
<Ally McBeal>
<Buffy the Vampire Slayer> <Law & Order :SVU>
<Monk>
Food Channel Profile
- Taste Your Life!
Concept
• the Unique Korean Cooking and Food Culture Information Channel
• To Provide Practical Information Related to Food Culture seasoned with Fun, Entertainment
• Image : Taste, Initiate, Practical, Fun
Target & Programming
• Primary Target : Female/Housewife aged 25 ~ 49
• Secondary Target : Men & other Viewers interested in Food
• Recipe, Food Culture, Documentary, Dining Information, Quiz, News, etc.
Strength
• Korea's Only Dedicated Food Channel
• New-style Promotions
• The Most Effective Marketing Tool for Industry related to Food and Food Culture
• Provide World-Wide Food Programs Exclusively
•The Fabulous Korean Flavor of Food would be spread out all over the world through Food Channel.
Food Channel Events & Sponsors
ü Food Channel is the Most Effective Marketing Tool
for Industry related to Food and Food Culture
Events
• Kid’s Cooking Club
• Beautiful Dining Table Competition & Exhibition
• TV Cooking Host Class
• Off-line Cooking Academy
• Enjoy Wine Party
• Valentine’s Day Bakery Class
Sponsors
Food Channel Current Programs
Recipe Programs
<Tastes of Masters>
<Cooking China>
Food Culture Programs
< Looking for the Lost Tastes >,
<Food Report>
Talk Show
<Dinner with Guts>
<Wonderful Hong vs. Bang>
Health / Diet
<Beauty & Cook>
<World Tastes Honey>
XTM Profile
- XTMly No Limit !
Concept
• Multiplex Movie Channel
• Dolby Digital 5.1 Channel
• Present mainly Action, Thriller, Adventure, SF, Erotic Movies
• The Best Basic Channel with Best Quality Premium Movies
• A Professional Movie Channel targeting in Young Generation
Target & Programming
• All Generation whose Ages Range from 18 ~ 34
• Programming Considering Spectacle Movies and Suitable Young Viewers
• Specially designated Genres of Movies : Action, Triller, SF, Erotic Movies
• Hit Foreign Series
Strength
• Internal Relationship with CJ Entertainment and CJ CGV
• No.1 Movie Buying Power in Korea
• Delivery Digitalized Picture and Sound
XTM Programming
Current Movies
<Fear Factor>
<Metrix>
<Triple X>
<Transporter>
<Trainspotting>
<Initial D>
Popular Foreign Series
<charmed>
<Big Brothers>
<Celebrety Unsensored> <Jerry Springer Show>