Transcript Strategic Marketing Plans

Distributing
Digital
Content
Moscow Book Fair
Ingram Digital Group
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Umbrella Company for Ingram’s Digital Solutions
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Sister company to Ingram Book Group and Lightning Source
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Ingram content supply companies
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Wholesale services to over 18,000 Publishers worldwide
Over 30,000 customers in every major country of the world
Stock 1.2 million titles for immediate fulfilment
Bibliographic records and metadata for over 5.4 million titles
Ingram Digital Group
– 170,000 live eBook titles across IDG
– 3,000 eTextbooks
– Additional 400,000 plus digital files at LSI not yet optimized for eBook
delivery
– Over 600 library customers worldwide
Moscow Book Fair
Distributing Digital Content
Ingram Digital Group
CoreSource
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Comprehensive digital asset management services for publishers
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Content aggregation, hosting, repurposing, distribution
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Multiple content file formats and transformation services
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Multi-channel access to major markets
Vital Source
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Education solutions and custom publisher solutions
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Portable interactive digital textbooks
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Content/product management systems
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Contextual, integrated search
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Interactive notes
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Custom packaging – textbooks, course packs, etc.
MyiLibrary
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Tethered delivery model for research-based query and retrieval
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Search inside and access to eBook collections
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Content management toolsets
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Principally Academic, Public and Special Libraries; Corporate, Government and
Professional markets
Moscow Book Fair
Distributing Digital Content
Ingram Digital Partners
MobiFusion
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Turnkey distribution solutions for published content through mobile/wireless channels
Iofy
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Turnkey technology platform for digital delivery of audio/video content
Moscow Book Fair
Distributing Digital Content
Moscow Book Fair
Distributing Digital Content
CoreSource Modules
CoreSource Content Hub – the digital content repository in which content,
metadata, and ancillary/marketing materials are aggregated and made available to
IDG’s market facing distribution solutions
CoreSource Asset Management Suite (AMS) – an extension of the publisher’s
digital infrastructure. Web-based digital asset management system enabling
publishers to manage, re-purpose, syndicate, store, and archive their digital content,
metadata, and promotional materials in any format
CoreSource Search and Discover – a turn-key solution to power Search Inside and
Look Inside capabilities through 3rd party websites. Publishers make content available
to authorized trading partners and their customers according to usage rules set by
the publisher and enforced by IDG
– Web service
– Browser user interface
– Widget
Moscow Book Fair
Distributing Digital Content
CoreSource: Content and Metadata Ingestion
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IDG repository from which content and metadata are stored and pushed to
IDG distribution businesses based on publisher permissions in order to reach
multiple markets
Publisher
sends to IDG…
Metadata/Permissions
Text-based content
• QuarkXpress, InDesign,
Postscript
• Print ready PDF
• WebPDF, LIT, PDB,
MOBI, OEBPS
• Vital Source XML/VBK
• Publisher XML with DTD
Audio-based content
• CD-Audio, WAV
• MP3, WMA
Via…
Metadata
• Web-based form
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Spreadsheet
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ACS XML
Stored in…
Content
• FTP
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Hard drive
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CD/DVD
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Hardcopy
Moscow Book Fair
Distributing Digital Content
CoreSource: Asset Management Suite
Moscow Book Fair
Distributing Digital Content
CoreSource: Asset Management Suite
Simplifies the dissemination of Publisher’s IP to all of your partners.
CoreSource:
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Automates the syndication of content and metadata
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Robust user admin tools to setup multiple user profiles to enable different
individuals to take different actions
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For each content object, Publishers have the ability to:
– Setup profiles that direct content to each trading partner
– Customize metadata fields and formats by trading partner
– Customize content formats, naming conventions, and transfer
mechanisms by trading partner
– Customize promotional materials to accompany content
Moscow Book Fair
Distributing Digital Content
CoreSource: Asset Management Suite (AMS)
IDG Publisher
Portal
• Publisher Sign-in
• Authenticate user/role
• Determine permissions
and privileges of user
• Record export requests
Publisher directed
destinations
• Validate export
requests
• Prepare/customize
content for vendor
specific transfer
• Export content
and metadata
• Report on actions
performed
Any 3rd party vendor
Printers
Aggregators
Search engines
Audio distributors
eBook distributors
Mobile Devices
Moscow Book Fair
Distributing Digital Content
Content Storage
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Content types stored in CoreSource today
– Images (jpg, gif, svg)
– Print (PDF, postscript, inDesign)
– eBooks (pdf, lit, pdb, vbk, oeb)
– digital audiobooks (wav, flac, asc, mp3)
– XML
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Additional content storage capabilities available today
– Video
– Flash
– Other
Moscow Book Fair
Distributing Digital Content
Metadata Storage/Organization
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Metadata
– Publisher supplied
• Bibliographic, marketing, promotional
• Rights/permissions
– Derived
• Versioning
• Full-text
• File type/attributes
– Ingram Book Group
• Enhanced subjecting/categorization
• Reviews
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Distributing Digital Content
Conversion
Preferred Conversion Partner(s):
Publisher
Submits:
XML (OEBPS)
PDF, Quark
or InDesign
ePDF
pPDF
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Distributing Digital Content
Conversion Costs
Relative conversion costs from hardcopy to:
100
90
80
70
60
50
40
30
20
10
0
Searchable
image PDF
Searchable
Vector PDF
OEBPS
LIT,PDB,
MOBI
Relative cost
Publisher
Submits:
Moscow Book Fair
Distributing Digital Content
Conversion Costs
Relative conversion costs from print PDF
(vector)/application files to:
100
90
80
70
60
50
40
30
20
10
0
Searchable
image PDF
Searchable
Vector PDF
OEBPS
LIT,PDB,
MOBI
Relative cost
Publisher
Submits:
Moscow Book Fair
Distributing Digital Content
Submit Once, Use Many - Transformations
IDG transforms to:
Publisher
Submits:
Print PDF
metadata
Print PDF
ePDF
ONIX
Chunked PDF
MARC
Page ePDF
CUSTOM - vendor specific
JPG + ascii text
Moscow Book Fair
Distributing Digital Content
Transformations and Watermarks
Customer Driven Transformation and Watermark Requirements
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Microsoft – Live Search Books
– Scan, OCR, watermark, optimize, package, name for Live Search Books
– Scale – approximately 150,000 books per year
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IDG Custom Book POD
– Analyze source, chapter-ize, re-purpose/compile, optimize for POD, optimize for
web
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Ingram Digital Audio Service
– Rip from CD/WAV/MP3, chapter-ize, flac…
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Future transformations can be added modularly as needed without
impacting transforms already developed
Moscow Book Fair
Distributing Digital Content
Content Delivery Models
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Content pushed to customer based on pre-established profile
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Content pushed to customer on-demand by publisher
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Content pulled by customer from the system
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Customer setup for each product authorized by publisher
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Mode of delivery (email, ftp (push/pull), physical media)
File type (publisher supplied or transform)
File naming conventions
Metadata format, contents, naming convention
Moscow Book Fair
Distributing Digital Content
CoreSource: Search and Discover
Moscow Book Fair
Distributing Digital Content
CoreSource: Search and Discover
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IDG provides turn-key solutions to power Search Inside and
Look Inside functionality using AAP standard query and
response protocols
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Publishers submit content and metadata in mutually agreed
upon formats and sets permissions at the title level
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IDG optimizes content hosts on IDG servers
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Accessible content and capability includes:
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Metadata
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Page images
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Full-text (xml)
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Search algorithm (optional)
Moscow Book Fair
Distributing Digital Content
Search and Discover Strategy
• Provide tools and infrastructure to enable publishers to exploit
their content for promotional and selling purposes to the widest
available audience in a rights controlled environment
• Kent Freeman, IDG CTO, is Chair of BISG Digital Standards
working group focused on driving standards related to Book
Search
• Flexible three-pronged platform approach to exposing book
content
• Web service
• White label website
• Widget
• Multiple widget approach
– Based on delivery platform, media, and user interface needs
• Partnered with Marklogic and iFactory for infrastructure and web
service development
Moscow Book Fair
Distributing Digital Content
Search and Discover Strategy Goals
• Increase the exposure of book content to web users
• Drive print book and ebook sales by using technology to
simulate and enhance on the web the bricks and mortar
bookstore browsing experience
• Create viral opportunities – Turn anyone with a web page
into a book promoter and bookseller
• Collect content usage information to leverage for future
promotional, sales, and content development purposes
Moscow Book Fair
Distributing Digital Content
CoreSource: Search and Discover
User Interface
• Content access
permissions
• Content access
enforcement by
customer/ type
• Millisecond
responses to
queries in
AAP format
Publisher Website
Booksellers
Social Networks
Widget
• Partner access
permissions
• Distribution facing
Publisher Content
Server
API
• Metadata, full text,
page images
Browser
Fulfillment
Platform
B-to-B
Search
Moscow Book Fair
Distributing Digital Content
Key Components of Web Service
– Built upon a highly available infrastructure
– Massively scalable transaction processing engine
– Flexible and scalable rules/permissions engine for content
usage restrictions enforcement
– Content format agnostic
– Fully xQuery compliant
– Robust access APIs for multiple forms of distribution
• IDG Widget(s)
• White label website
• 3rd party widgets and alternate user interfaces
– Intelligent transaction reporting
– Supports RH Insight Query standard for Book Search
Moscow Book Fair
Distributing Digital Content
Key Components of Widget
– Extremely portable for multiple display and distribution
environments:
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Social networking sites
Online booksellers
Other retail websites
Publisher website
Email
– Quality page images
– Easy navigation
– Support for static embedded content as well as dynamically
served content
– Support for multimedia ancillary and promotional material
– Robust metadata
– Effective search engine
– Customizable Buy button
Moscow Book Fair
Distributing Digital Content
Search and Discover Reporting
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Usage reporting across content access mechanism
– Unique users
– Page views
– Unique widgets
• Original
• Pass along
– Buy button
– SALES!
– By territory
– By referring URL
– By distribution vehicle
– By email list
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Distributing Digital Content
Thumbnail
To launch
widget
Moscow Book Fair
Distributing Digital Content
Menu – jump to
specific sections in
the book
Buy - leads to title
feature page on
SimonSays.com
Arrows – Next and
Previous page
Magnify Glass –
Zoom in
Go to – jump to
specific page if
available
Search Inside –
Search
Book Contents
Additional Nav.
Top/Bottom Right
page is next page
Top/Bottom Left
page is previous
page
Moscow Book Fair
Distributing Digital Content
Moscow Book Fair
Distributing Digital Content
Moscow Book Fair
Distributing Digital Content
Business Model
Designed to be simple and flexible for budgeting and utility purposes,
CoreSource Asset Management Suite pricing is comprised of:
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One time setup fee includes:
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User/admin profile setup
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Legacy content loading
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3rd party distribution point logic and logistics
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User training
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Inclusion in CoreSource Search and Discover services for 3rd parties
Annual fee per title (billed/measured monthly) based on:
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Average storage per title per month (regardless of # of assets per title)
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Average bandwidth used per title per month (regardless of # of distribution points)
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Per GB fees if TOTAL allocated storage/bandwidth is exceeded in a given month
Conversion is priced separately based on source content and desired
outputs
Moscow Book Fair
Distributing Digital Content
Why Ingram…
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Ingram’s solutions deliver on many levels:
– Access to markets and distribution solutions to serve them
– Multiple paths to market, physical fulfillment, print on demand, and digital
fulfillment: P+E
– DRM infrastructure to support secure text and audio content distribution
to the consumer in a download or tethered environment (on behalf of
publishers and channel partners)
– Distribution of virtually any other content type for promotional purposes
– Decades of experience managing technology changes in the publishing
supply chain
– Track record of providing quality solutions to publishing industry
Moscow Book Fair
Distributing Digital Content
Thank you!
Kent Freeman
[email protected]
Moscow Book Fair
Distributing Digital Content