Canada call March: VMware and IPM

Transcript Canada call March: VMware and IPM

2 Today’s agenda • Power Management Background • End user Value Proposition • Ease of Use • Business Continuity • Designing management strategy • Consultancy and Installation service – making money • Microsoft SCOM update • Initiatives © 2014 Eaton. All Rights Reserved.

Power evolution in the technology market Server attach (protect, safe shutdown, manage) Power management -

Protection via hardware

Insurance Runtime • • PC Server -

Protection via network

Email Financials Print • • • • MIB standard defined Network communication File saving

OS shutdown Rack IT & power convergence

• • • • UPS o Rack mountable o Extended runtime Power distribution Network communication

OS shutdown

1998 – HP, SUN, IBM, Dell enter power Market 1990s 1995

1. IT vendor adoption

• Consumption monitoring • VM management • Power management solutions

2. Business continuity

What is virtualization?

Physical world

Called Virtual Machine

Virtualized world

• • • •

Traditional x86 Architecture

Single OS image per machine Software and hardware tightly coupled Multiple applications often conflict Underutilized resources This image is courtesy of VMware.

• • • •

Virtualization:

Convincing data center managers of virtualization ROI

1 Reduce physical infrastructure cost 2 Reduce data center operating cost (e.g. power & cooling) 3 Increase productivity, operational flexibility and responsiveness

These images are courtesy of VMware.

Reduce physical infrastructure costs

BEFORE VMware

Servers Utilization Storage Network Facilities

50 8% Direct attach 150 cables/ports 10 racks 20 power whips AFTER VMware

Servers Utilization Storage Network Facilities

4 80% NAS 12 cables/ports 1 rack 2 power whips

This image is courtesy of VMware.

Reduce energy consumption Highest consolidation rates on most secure and reliable virtualization platform Safely improve utilization rates

80% energy reduction in server usage

Dynamic server and storage migration Power off unneeded servers in real time Migrate storage dynamically

25% energy reduction through load optimization

Host desktop PCs in the datacenter Use thin clients, double refresh cycle Reduce storage for similar desktop images

70% energy reduction in client usage

These images are courtesy of VMware.

8 Reseller Value Prop – for selling licenses Every $1 in Server Virtualization Software Sales Generates Additional $11.26 in Complementary Products & Services

Product Category VAR’s

Networking Products $1.26

$20K

VMware License Sale Storage Products Security Products $2.81

$0.92

Business Applications Other Software $1.24

$0.96

= $225K

Solution Sale for Partner Professional Services $4.06

Total $11.26

Optimizing internal power management

On-site power management

 

Ease of Use

View infrastructure parameters (power attributes, rack temperature, etc.) Business continuity

o o o

Load shedding: Turn off non-critical machines Move critical machines to backup site Power cap servers Loss of redundancy Power outage Temperature over limits

…. With new vCenter web client New with version 1.40

Load shedding • • • Suspend non-critical virtual machines, consolidate critical virtual machines Shut down unused servers Work with VMware Distributed Power Manager TOP 4 4 4 4 4 4 4 4 4 1 1 1 1 1 1 1 1 1 iLO UID iLO UID iLO UID iLO UID iLO UID iLO UID iLO UID iLO UID iLO UID iLO UID TOP TOP TOP TOP TOP TOP TOP TOP TOP 4 1 50% drop in load equates to 250% of original runtime runtime © 2014 Eaton. All Rights Reserved.

Site Recovery Manager: Hybrid cloud Synchronize then initiate failover to disaster recovery site prior to power loss Trigger SRM failover to ensure data integrity at all times © 2014 Eaton. All Rights Reserved.

Power capping • Power capping to avoid catastrophe • Reduces generator load • And / or extends battery run time • Servers have built-in capability • To change internal working conditions (i.e., CPU speed) to reduce power consumption • To change to desired power level in watts © 2014 Eaton. All Rights Reserved.

Business continuity – value Load Shedding Fail Over Power Capping • End result is extended runtime and electrical savings • • • • Cost of down time (from Zetta.net) $6,900/hour (Small business <100 employees) $74,000/hour (medium business 100-1,000 employees) $1,130,000/hour (large business >1,000 employees • • Disaster avoidance: No data loss, savings of tens of thousands of dollars to restore data Generator Fuel savings – thousands of dollars Sources: Zettea.net, Several articles on Hurricane Sandy © 2014 Eaton. All Rights Reserved.

Data center power optimization complexity • Virtualization opens new avenues for optimizing BC: • Unlimited permutations to reduce down time • DC management tools, on VM or standalone • Drives consultancy service with resellers © 2014 Eaton. All Rights Reserved.

Multiple ESXi with vCenter and vIPM VM Group 1 VM Group 2 Management VMs

VMware vSphere VMware vSphere vC IPM VMware vSphere

Host #1 Host #2 Host #3 9PX - VPS On a power event: 1- VMs will graceful shutdown (group 1 & 2) 2- Trigger ESXi 1 & 2 into maintenance mode : vC & IPM-VA will move to ESXi 3 3- Graceful shutdown of ESXi 1&2 4- Graceful shutdown of vC & IPM-VA 5 – Host #3 crashes © 2014 Eaton. All Rights Reserved.

Multiple ESXi with vCenter and vIPM VM Group 1 VM Group 2 Management VMs

VMware vSphere VMware vSphere vC IPM VMware vSphere Local agent

Host #1 Host #2 Host #3 9PX - VPS On a power event: 1- VMs will graceful shutdown (group 1 & 2) 2- Trigger ESXi 1 & 2 into maintenance mode : vC & IPM-VA will move to ESXi 3 3- Graceful shutdown of ESXi 1&2 4- Graceful shutdown of vC & IPM-VA 5 – Local agent graceful shutdown Host #3 © 2014 Eaton. All Rights Reserved.

Events

Data center optimization for business continuity

Redundancy lost Over high temp.

Utility power lost Protection lost Decision points Keep workloads internal Yes No Send workloads to backup recovery site?

Yes

Start load shedding Yes Shed non critical VMs No Start SRM Yes Power capping on remaining servers ?

Yes Start power capping Power capping on servers?

Your environment •

not

businesses • What makes sense for you?

Remote management / internal optimization Remote support can’t be your entire solution • • •

Off-site power monitoring Remote monitoring 24x7x365 Reports On-site power management

 

Ease of Use

View infrastructure parameters (power attributes, rack temperature, etc.) Business continuity

Load shedding: Turn off non-critical machines

Move critical machines to backup site

Power cap servers Loss of redundancy Power outage Temperature over limits

Why SMB DC managers are interested • • SMB Data Center managers are busy – power management is not priority because of time needed: • • to understand power equipment management • to understand options to keep mission critical applications running to gain experience in selecting order of shutdown so that data center starts up properly Data Center managers may be willing to buy this service and use their time elsewhere © 2014 Eaton. All Rights Reserved.

Resellers win with Eaton Program • For every dollar of Eaton IPM sold with CI products • Reseller gets additional $23 • With 20 installs annually, reseller generates nearly $466k in revenue • For every dollar of Eaton IPM sold with HyperConverged – EVO:Rail • • Reseller gets additional $17 With 20 installs annually, reseller generates nearly $348k in revenue © 2014 Eaton. All Rights Reserved.

Resellers win with Eaton Program • Intangibles: • Gain customer loyalty • Consultancy service labels you as Subject Matter Expert • Data Center Life cycle sales program • • • Repairs / replacement of equipment Additional battery packs Software upgrades like VMware SRM and new storage © 2014 Eaton. All Rights Reserved.

Use Case: VSPEX for 50-250 VMs managed through IPM integration with VMware and Cisco UCS Manager

Integrated power management A

(2) Cisco Nexus 5548UP networking with storage license

(4) Cisco C220 M3 servers

A B C C E

Intelligent Power Manager

F C

VMware or Microsoft hypervisor 9PX 11 kVA UPS with Maintenance Bypass Module

(1) EMC VNXe 3300 storage (1) EMC SPS 1.2 kW (1) EMC VNXe 3300 Expansion Enclosure

D G

eMI104-10 Monitored ePDU G3

E F G

S-Series Rack

H H

Microsoft SCOM update • • • Microsoft System Center Operations Manager beta available in 2Q • Management Pack for 9PX, 5PX and 93PM in development Alarms for SCOM • Battery alarms such as battery fault and overload and environmental (T&H) UPS status sent to SCOM: • %load • • • Battery runtime to empty T & H more © 2014 Eaton. All Rights Reserved.

• • • Immediate class result Sales of (2) 9170+ RFP (1000) 5S550 UPS for Boston Pizza chain RFP 45 3kVA UPS for server closets 39

Process to engage reseller 1.

Assess if reseller engages in data center consultancy or if reseller is an MSP or if reseller provides DC software installation services. Do they sell virtualization? Alliance Sales Engineers.

Talk about business continuity benefits for end user Talk about reseller benefits of services and additional HW drag along Talk about one day or two day reseller classes to be held in various cities in US Sign reseller up for class © 2014 Eaton. All Rights Reserved.

Regional Initiatives • Why is the IPM install base so small • • How do we increase install base?

Canada call March: VMware and IPM

Transcript Canada call March: VMware and IPM

$20K

= $225K

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