Transcript Slide 1

Quality assurance refers to planned and
systematic processes that provide outside
stakeholders with confidence in the quality
of a service or product.
There are two core concepts at the centre
of this volume:
quality assurance and internationalisation.
This chapter will outline these concepts and establish
the relationship between them.
Quality assurance is about giving trust
to stakeholders or students about
quality.
Accreditation is a tool used to give this
trust.
The concepts of quality
and quality assurance.
Quality refers to both the process and the result
(product or outcome).
Quality can either be seen as part of a product or service,
which makes it an objective feature (quality of education),
or dependent on the customers' perception (student
satisfaction), which makes it a subjective feature.
These two perspectives are defined over time in the
box below.
Expected quality and designed quality are measured
before using the product, while perceived and
supplied quality are measured after its delivery and
use.
Subjective
Before
Expected quality
Objective
GAP
GAP
After
Percieved quality
Designed quality
GAP
GAP
Supplied quality
As the perceived quality of a product or service is in
many cases not entirely equal to the expected
quality, you could say there is a gap between
expected and perceived quality. This is on the
customers’ side.
However, the suppliers’ side shows the same
possible pitfall. Designed quality does not
necessarily coincide with the supplied quality
because of variations in the production process,
for instance.
Finally, anyone working with students or other
customers knows there is a gap between both
students’ expectations of quality and the quality
standards set by the institution, as well as between
students’ perceptions of quality and the quality
actually supplied.
Quality assurance is the result of several steps within a quality
system, as is shown in the box below. A quality system can
consist of:
 quality policy (internally focused)
 quality control (internally focused)
 quality assurance (externally focused)
 quality enhancement (internally focused)
QUALITY POLICE(PLAN)
QUALITY OF
PROCESSES
QUALITY
ENHANCEMENT (ACT)
PREREQUISITE
QUALITY OF
PRODUCT/OUTCOME
QUALITY CONTROL (DO)
QUALITY
ASSURANCE(CHECK)
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



Self-evaluation
Audit
Benchmark
Peer review
Accreditation
Quality policy explains which actions are necessary to reach
the quality standards set. The quality standards specify
the expectations of quality. A quality policy document
includes:
 main characteristics of a product/service
 relevant quality characteristics
 levels of criteria or performance indicators
Quality control is a systematic continuous effort to reach
the set quality criteria or to meet the requirements of the
client or customer. Quality control is meant to ensure that
the service delivered or product developed is in line with
the scope envisaged.
Quality assurance refers to planned and systematic
processes that provide outside stakeholders with
confidence in the quality of a service or product.
Quality enhancement means taking deliberate steps to
bring about continuous improvement in the
effectiveness of certain activities. Enhancement is
about innovative improvement in which some risk is
involved. This also makes quality enhancement
relative, since what may be innovative today is the
norm of tomorrow.
Several levels can be distinguished within higher education,
each with a different view on quality assurance and
internationalisation
Level
Example of quality focus
International subsidies and programmes
Criteria within the Life Long
National policies
Learning(LLL) programme
Higher education institutions
 Criteria to apply fro funding
Educational programme
Accreditation/quality of processes
Teaching and learning
Learning outcomes
Students
Quality of services
Each of these levels may have different objectives. We
will focus mainly on the institutional level.
At the institutional level, the quality of processes and
accreditation are important focus points. Accreditation
can be defined as a quality assessment, which results in
a judgement.
Accreditation is a multi-step process,involving:
• self-evaluation by the institution or programme
undergoing accreditation;
• External assessment by independent experts;
• The accreditation decision made by the accreditation
body;
Example of an accreditation process
A
Programme/
Institution
Internal
evaluation
Self-evaluation
report
B
Quality
assurance agency
Quality
assessment
by a panel
Quality
assessment report
C
Accreditation
agency
Accreditation
decision
Accreditation
report
Not public
Public
The difference between quality assessment
and accreditation can be established from the
figure above.
Whereas assessment will answer the question
of how good a programme or institution is,
accreditation will answer the question of
whether it is good enough.
Quality assurance and internationalisation.
Adding value to the quality of education itself ,
through international activities such as student and
staff mobility or joint curriculum development,
internationalisation is indeed a catalyst of quality.
Many even say that internationalisation is a process
of educational change aimed at improving the quality
of education.
Motives and strategies for the internationalisation
of higher education
Objectives of
internationalisation
Instruments and strategies
Outcome/effects
International
World peace
Economic growth
Scholarships
Harmonising educational
systems and their quality
assurance
Social integration
Competitive higher
education system on world
market
National
High quality workforce
International recкuitment
Educating/attracting
skilled workers
Attracting more and higher
quality students and staff
Agreements with
international partners
Reputation building
Programme
Increasing the quality of
education
Internationalisation at home
Student and industry
satisfaction > increase in
reputation and in student
applications
Students
Having an interesting learning
experience
Study abroad,international
internships,etc
Personal enrichment and
better job opportunities
Macro
Meso
Institutional
Micro
How the internationalisation process should be shaped to
lead to quality improvement of education is subject to
much debate, mainly because proof of the positive
influence of internationalisation on the quality of
education is still fragmented.
Considering a programme or institution to be of good
quality will depend on the goal your institution is
planning to achieve.
Quality assurance can secure funding, lead to
improvement of processes or results and
produce information for future students and
employers. However, quality assurance is also
a very complicated, never-ending process.
How do you establish quality assurance in
internationalisation
The first step is to determine your goals, preferably in a
policy plan, and set a strategy on how to reach these
goals.
Why was it again that an institution wants to set up a quality
assurance system?
 To find out if it (the institution)offers quality
 To show other the quality it offers
 To retain the level of quality offered
 To achieve quality or excellence
 To increase the volume of internationalisation activities
 To keep risks of innovation acceptable
Quality assuarance phases
Phase
Plan
Compability between
purpose and form
Action
Say what you will do
Content
Quality
Internationalisation
goals are explicit
elements in your policy
plan
Policy
Key indicators have been
set for these goals
Contol
Do
Commitment of
adequate resources,
clear dissemination and
exploitation plan
Check
Evaluation, monitoring,
accreditation
Act
Use of feedback,
improvement plans,
organisationl change
Do what you say
Prove that you do what
you say
Take measures to
improve your policy
Achievement of these
goals is evaluated in a
structured process
Information gained from
Evaluation is fed back in
a structured process to
improve policy
Assessment
Enhancement
Professionalising the internationalisation activities within your institution
requires a new habit: starting with planning rather than doing.
PLANNING
A policy plan including explicit goals is essential in quality
assurance.
A policy plan includes the basic criteria by which you intend to
assess the quality delivered by your institution. The plan
should therefore include:
A. Goals of internationalisation
B. Measurable objectives which will lead to the reaching of the
goals
C. Organised activities derived from the measurable objectives
D. Facilities available to support the activities
Goals of Internationalisation
Goals on the institutional level could include:
Increasing the international and intercultural
competences of students;
Improving the quality of education;
Supporting the continuity of the institution;
Increasing the institution’s service to society;
Improving the institution’s reputation;
Improving the quality of research;
Measurable objectives
To set measurable objectives you can use the SMART
checklist:
 Specific: the objectives is well defined and clear to any
stakeholder.
 Measurable: in what form will this objective be reached
and under what (observable)conditions?
 Agreed upon: do the stakeholders and staff accept this
objective?
 Realistic: within the availability of resources, knowledge
and time.
 Time-bound:when should the objective be reached?
Internationalisation activities
The next step is to decide on which activities to undertake
in order to reach these goals. These could for instance be:
 Offering education in a non-native language;
 Student mobility/credit mobility;
 Recruitment of international students/degree mobility;
 Internationalisation of the curriculum;
 International knowledge sharing;
 International research activities;
Facilities & Services
Many internationalisation activities cannot be organised
without support from certain facilities. These facilities
could be grouped as:
 Finances
 (Internationalisation of) staff
 Partner network
 Academic services
 Practical services
 Social services
Implementation (Doing)
The more importance is attached to quality assurance of
Internationalisation, the more it seems to become
detached from the educational programmes.
 Including international aspects into the learning objectives of
a study programme;
 Recruiting staff on the programme level with international
experience;
 Assigning an internationalisation staff member from a central
office to each(cluster of) programme(s)
The central question that comes up now
is: should we intergate quality assurance
system or should we keep it separate? In
Savonia University we use the integrated
system.
For the quality assurance model
Savonia UAS EFQM Excellence Model
Enablers
Leadership
Results
People
People
Results
Policy &
strategy
Customer
Results
Partnerships
& Resources
Processes
Society
Results
Innovation and Learning
Key
Performance
Results
The EFQM Excellence Model, a non-prescriptive
framework based on nine criteria, can be used to
assess an organisation’s progress towards
excellence.
Excellent results with respect to Performance,
Customers, People and Society are achieved through
Leadership driving Policy and Strategy, that is
delivered through People, Partnerships and
Resourses and Processes.
Evaluation (Checking)
Evaluation is one of the most important elements of quality
assurance.
Evaluation of internationalisation activities is
increasingly undertaken in higher education institutions
because knowing where you are going requires knowing
where you start from.
Key to setting up evaluations is determining
beforehand what you want to measure. Additionally, a
wide range of decisions need to be made on the way in
which the assessment will be organised.
Some important decisions are:
• The level of the evaluation:which quality will be assessed? That of an
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institution, programme or administrative unit,or rather the outcomes at
student level?
The focus of the evaluation: will it be on input
(staff,programmes,activities),output(graduates,publications) or
outcome(learning outcomes,labor market entrance)?
Scope: what data do you need to improve your activities or policy. For each
question you ask students, staff or stakeholders, think about what possible
answer you could get and what the use of these answers would be.
The moment should be chosen carefully. Make sure you evaluate a goal
after sufficient time has been invested to reach the goal.
Audience: to whom will the results of the quality assessment be made
public? Is it for internal purpose only,for the government or will all
stakeholders be informed?
• The characteristics of the product delivered by the assessment will depend on the
answer to the following questions: How are these stakeholders persuaded? Will the
outcomes of the assessment be made available in the form of indicators and data,
through reports or through ranking and league tables?And will these outcomes be
made publicly available or to a selected group of readers only(ministry of
education)?
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The population could be any of the customer groups or stakeholders involved.
Besides the obvious groups of students and staff (teachers,administrations and
researchers),you could also consider alumni,employers,partners,peers and
financers or government bodies.
The collection of data could take place through surveys (questionnaires or
interviews),case studies,field research,observations,desk research, panel studies,
tracer studies,etc.
The analysis could be quantitative , qualitative or both.
Authority: who will administer the quality assurance process? Is this a
national,regional or local government agency, an independent body,a professional
organisation or the institution?
The consequences of the assessment results can range from obtaining a license to
award recognised degrees, to gaining access to certain resources.
Key to setting up evaluations is determining
beforehand what you want to measure.