Transcript Diapositiva 1 - Golden Moments

We've climbed the highest summits in the world.
We've jumped into the void from 9000 feet.
We've crossed seas of the world.
We've driven a Ferrari at 195mph.
We've fine dined in an old French Chateau.
We've been shopping in the most fashionable boutiques in Europe.
We've given in to the pleasures for the body and the soul.
As Experience Hunters it is our mission to discover the greatest range of experiences
across Europe.
Experience Hunters
Since 1999 we have established ourselves as a truly PAN-EUROPEAN
gift experience company serving thousands of customers and corporate clients.
Why customers select Golden Moments?
 Golden Moments’ philosophy as Experience Hunters is the continuous
search for and creation of activities, with 3500 locations across Europe.
 Multi-lingual operation across 14 major EU countries.
 Innovative and stylish packaging, with interactive USB presentation
 Personal dedicated team service
 We have more than 14 years of experience being established since 1999
 Complete solution from travel, accommodation, experience activity to
feedback evaluation.
 Golden Moments carries a Worldwide General Public Liability Policy and as
part of our requirement as a Specialised Corporate Provider we have
additional cover for contingent liability through our Professional Indemnity
Policy Cover totalling EUR7Million
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Pan-European Range
Our dedicated specialist team of Experience Hunters
make up the passion of our business that operates
across Europe from Ireland through to Spain.
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Austria
Belgium
Finland
France
Germany
Ireland
Italy
Netherlands
Poland
Portugal
Spain
Sweden
Switzerland
United Kingdom
2013
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UAE
Greece
Bulgaria
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “Budweiser” >> Sales Incentives
Experiences are a great way of motivating buyers to
purchase more product. Instead of cutting prices,
experiences can be used to add value to relationships.
Therefore maintaining margin and at the same time
encouraging buyers to drive more sales.
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Brief
Budweiser wanted to increase sales within
their distribution and bar sales channel. The
sales incentive was to be simple so it could
be quickly communicated to busy bar
managers by the local sales representative
from Budweiser.
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Solution
Golden Moments created a set of Budweiser
branded voucher cheques with starting
denominations of £20.00. Budweiser sales
reps were then simply to use the vouchers as
an instant tool to encourage increased onthe-spot orders.
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The Result
Budweiser have been very satisfied with the
results of increased sales and have used the
campaign for three consecutive years. They
highlighted that distributors / bar managers
loyalty to the brand had strengthened.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “Hewlett Packard” >> Team Building
If you seek to motive your employees and encourage
them to work closer together, nothing works better then
a team building experience. Our experienced
organisers will save you time, effort and make your
event more memorable.
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Brief
Hewlett Packard needed to improve team
relationships with Oracle to encourage a
more effective working relationship to
complete projects on time.
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Solution
Golden Moments took a 30 strong team to
Reykjavik in Iceland on an all inclusive 3 day
event. We arranged flights, hotels, transfers,
evening meals and activities such as Whale
Watching, Skidoo driving and bathing in the
world famous Blue Lagoon geo-thermal
pools.
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The Result
HP and Oracle received a well organized
event that increased the collaboration and
motivation for the team and the completion of
projects on time.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “AEG” >> Fixed Fee on Pack Promotion
On pack-promotions are always successful in delivering
increased sales results. These increases can be as
much as 22%. It is vital to our brief that we deliver a
proposition that meets the brands ‘Return On
Investment’.
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Brief
AEG Power Tools set their marketing agency
the task of raising the profile of the brand in
the UK, whilst at the same time increasing
volume sales in their distribution channel.
The incentive budget was set at £50 per
purchase with a prize audience of 8000.
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Solution
An Experience Hunter was assigned to select
a range of 9 activities that would encourage
the ‘typical’ Power Tools purchaser to select
the AEG brand over others. Experiences
included Power-boating, Rally Driving, White
Water Rafting. The vouchers were cobranded with AEG’s logo. An insurance policy
was taken out to create a ceiling cost.
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The Result
Sales units increased and many
distributers/retailers highlighted the AEG
brand in their communications to customers.
AEG already plan to re-run the campaign..
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “Hewlett Packard” >> On Pack-Promotion
Golden Moments are skilled in matching client brand
briefs with matching experiences certain to encourage
consumer ACTIONS!
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Brief
Publicis approached Golden Moments to
partner with them as their fulfillment and
winner management company for an HP
campaign with the objective of encouraging
sales of printers to families with young
teenagers.
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Solution
350 x 2nd tier prizes were promoted that
included experiences for €300 such as
Football camps, music lessons, sporting
lessons etc. One 1st tier prize was promoted
that offered a choice of six including a Harry
Potter themed UK holiday.
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The Result
Hewlett Packard and Publicis were
impressed with our quick response to the
initial brief and willingness to tailor our
solution to the brief. Vouchers were sent
branded with HP’s logo and Golden Moments
managed the interaction with winners.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “Durex” >> Digital Consumer Interaction
Experiences are an excellent way of capturing the
attention of consumers. Particularly online with creative
images that can bring a webpage to life and appeal to
consumers aspirational emotions.
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Brief
Publicis as the marketing agency for Durex
needed to create a web based campaign that
encouraged social interaction between it’s
consumers using Facebook, Twitter etc.
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Solution
Golden Moments provided eye catching allinclusive prize holidays across Europe for
couples. These included a VIP trip to London,
Luxury trip on the Orient Express to Venice,
Whale Watching in Iceland, Romantic break
to Barcelona and a sailing holiday to
Sardegna. We created a web landing page
that promoted the prizes and provided more
online content.
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The Result
Online traffic increased to the Durex
campaign website and the key objective of
encouraging consumers to interact socially
online discussing sexual health issues was
achieved.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “METRO AG” >> Retailing
Companies that choose to add our highly appealing and
superb attention grabbing gift experience boxes to their
in-store product range have seen an increase in sales
per square metre with our retail offering.
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Brief
One of Europe’s leading retailers, Metro AG,
asked for gift experiences suitable for their
cash & carry shops, aimed at small and
medium sized businesses.
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Solution
We adapted our concept to retail by using
eye catching packaging, powerful point-ofsale displays and additional in store
promotions.
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The Result
Golden Moments gift experiences are an
annual feature in the Metro December range,
consistently outperforming target sales. It is
also perceived to be one of the main drivers
of gift related sales.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Style Trendy & Elegant Hotels >> Event Management
Events are perfect for bringing people together in a
happy surrounding. An experienced organizer will
arrange everything and it allows you to spend more
time with your customers.
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Brief
Style Hotels were opening a new hotel
overlooking the harbour in Barcelona and
wanted to encourage delegates attending the
hotel opening to stay and enjoy the ambience
of the new location
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Solution
Golden Moments created a VIP event on the
terrace with fine wines and foods from
exclusive brands, Ferrari driving and
helicopter flights over the harbour of
Barcelona.
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The Result
A truly memorable afternoon and evening
was created that created an enjoyable setting
for relationship building and a stage to launch
the new Style Hotel.
Click Here for video
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Case Study “LASTMINUTE” >> Reselling partnership
With gift experiences you will have something exciting
that attracts visitors to your webpage and product
range. Highly appealing to a broad audience it will boost
your sales!
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Brief
Lastminute had an objective to increase their
product range to add customer loyalty as not
only a travel agency but as a lifestyle agency.
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Solution
Golden Moments where chosen as a panEuropean partner to add excitement to their
product Range. Carefully chosen gift
experiences were chosen and uploaded
online into the Lastminute web shop.
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The Result
The sales of the new product range on
Lastminute was a success, bringing both old
and new customers who where looking for
lifestyle gifts, activities and additional
excursions to their holidays.
Lastminute also highlighted that by adding
experiences to their range then this increased
revenues through the Christmas period
which as a travel agent is typically quiet.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Golden Moments… An Award winning exporter within Europe
Golden Moments quality in experiences and services has
been recognised by the Governments department for Trade
and Investment in the presentation of an ‘Excellence in
International Trade Award’.
This award has demonstrated our
credibility and a such has helped to
secure many new Global and PanEuropean corporate clients such as
the Hilton HHonors loyalty points
programme.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
The gift experience
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Luxury packaging
Golden Moments has a packaging option that
matches the uniqueness of our experiences.
Each voucher is presented in a stylish box
that invites the recipient to become an
‘Experience Hunter’! The experience starts by
plugging in their 1GB USB stick to launch a
digital introduction to their experience.
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Co-branding
Our solution provides for further
enhancement opportunities to continue
promoting the brand sponsors message:
The wrap – our quality printed wrap presents
the box with your brand message and logo.
The digital page – Within the USB flash
animation we can create a dedicated page
with video/sound to highlight your brand
campaign, whether it is for a product
presentation, overview of your brand or
endorsement management message.
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Companies that buy from Golden Moments come in all shapes and sizes
[email protected]
00 44 2392 681 482
www.goldenmoments.com
Golden Moments business solutions
 When your business needs
encouragement, then you need
Golden Moments to add value to
your profits through the following
B2B solutions:
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On-pack consumer promotions
Sales incentives
Long Service rewards
Team building events
Loyalty points reward schemes
Christmas gifts
Customer promotions
Employee of the month rewards
Bespoke and exclusive experiences
Staff motivation packages
Event management
... speak to your Experience
Hunter now to deliver benefits to
your business.
[email protected]
00 44 2392 681 482
www.goldenmoments.com