Transcript Triumph Foundation (Charitable Trust of Rotary Club of

Triumph Foundation
(Charitable Trust of Rotary Club of Thane Hills)
PRESENTS
An Evening with Shankar, Ehsaan and Loy
Promoted and Marketed by
CREMARTEK MARKETING TECHNOLOGIES
TRIUMPH BLOOD BANK AND THALASSEMIA DAY
CARE CENTER

Is a joint Venture project of Rotary club of Thane Hills and Thane Municipal
Corporation.

The facility has been established with the support of CSR Initiative of BHEL
(Bharat Heavy Electrical limited)

This facility is operational since 3rd June 2013.

Statutory Approvals from SBTC,CDSCO & FDA have been obtained.
About THALASEEMIA

Thalassemia is a blood disorder passed down through families (inherited) in
which the body makes an abnormal form of hemoglobin, the protein in red
blood cells that carries oxygen. The disorder results in excessive destruction
of red blood cells, which leads to anemia.
Objective of the Event

Charity Event to raise funds for children suffering from THALASEEMIA.
Event Preview

Musical Charity Night to raise funds for THALASEEMIA Children.

Venue: Thane

Dates: 20th Dec or 17th Jan

Time: 7 pm to 10 pm

Main attraction Shankar, Ehsaan and Loy

Entertainment Filler Acts.
Shankar, Ehsaan and Loy

Have composed music for over fifty
soundtracks across four languages.

Among the most critically
acclaimed Indian musicians the trio
have won over twenty awards,
including one National Film Award,
three Film fare awards, three IIFA
Awards among several other
awards and nominations.

They are often referred to as “
Amar Akbar Anthony" of Hindi film
music.
Guest Demographic

Expected Audience: 3500

Demographic Profile:
1.
Age: 25 to 45 ( Students, Working Professionals, Business Men)
2.
Income Group: 25000 to 200000
3.
Audience will comprise residents of Thane, Mulund, Ghatkopar,Chembur,Vashi
and the satellite suburbs of Thane.
Media Amplification

Amplifications to start 4 to 6 weeks prior to the event dates

Press Release about the event in news papers

A dedicated Website to be designed which will give out details of all events &
the entire festival.

Social Media marketing

Outdoor hoardings at select prime locations

Advertising on traditional media like outdoor, print, radio and cinema.
Media Plan

Print

Outdoor

Radio

Social Media

Cinema Plan/Multiplex Branding
Media Activity Calendar( Tentative)
November
Particulars
ATL Campaign Print
Radio
Social Media
Out Door
Local Cable
Cinema Advertising
December
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Media Plan-Print
City
Publication
Edition
Language
Mumbai
Bombay Times
Mumbai
English
Mumbai
Mumbai Mirror
Mumbai
English
Mumbai
DNA After Hrs.
Mumbai
English
Mumbai
Midday Mumbai
Mumbai
English
Expected Spends
Media Plan- Out Door
Location
Quantity
Type
Thane
3
Lit and Non Lit
Mulund
2
Lit and Non Lit
Ghatkopar
2
Lit and Non Lit
Chembur
2
Lit and Non Lit
Media Plan-Radio
Station
Markets
Time Band
15 " Spots
BIG 92.7
Mumbai
06:00 - 25:00
450
Media Cost
Social Media PlanCampaign Duration
Website with CMS, Creative Production & Campaign Set
Up
Media Buying – Google Search
Media Buying – Google Content/ Youtube
Media Buying – Facebook
Media Buying – Websites
Emailers – (Car Owners, Family Holiday Booking, etc)
Total Expected Spends
30 Days
Media Plan- Cinema
Cinema
Location
Duration
Cinemax
Thane
15 Days
Cinepolis
Thane
15 Days
Big Cinemas
Mulund
15 Days
PVR
Mulund
15 Days
R City
Ghatkopar
15 Days
Fame
Ghatkopar
15 Days
Fun
Chembur
15 Days
Imax
Wadala
15 Days
Fame
Vashi
15 Days
Big Cinemas
Vashi
15 Days
Sponsorship Options

Title Sponsor

Powered By

Associate Sponsor

Co-Sponsor
Title Sponsor- Deliverables

Exclusive and Extensive Media coverage as the Title sponsor based on the Media
plan [ Print, Outdoor, Radio, Multiplex, event website & Malls]

Main Stage branding at the event venue,

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 No's 6x6 Fiber Stand

Logo and Brand Presence on Ground Staff T-Shirt (100 No's)

Branding and logo presence on selected props at the Venue

Barricade Branding across the venue.

Branding @ registration area

Cinema Slides across 50 screens for 15 days

Event Standees at select locations of Cinemas with Logo

Logo on Tickets and ticket Jacket.
Powered By-Deliverables

Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex,
event website.

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 Nos

Barricade Branding across the venue

Logo and Visibility on the Event website

Cinema Slides across 50 screens in for 15 days
Associate Sponsor-Deliverables

Media coverage based on the Media plan [ Print, Outdoor, Radio, Multiplex,
event website & Malls]

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 Nos

Barricade Branding at select locations across the venue

Logo and Visibility on the Event website

Cinema Slides across 50 screens for 15 days
Co-Sponsor-Deliverables

Title and Logo presence on 20 Standees across the Venue

Logo on Sponsor Collage 2 No's

Logo and Visibility on the Event website
Sponsor Categories and cost
Publicity Type / Branding Opportunity
Title Sponsor - 30 Lac
Powered By - 20 lac
Outdoor ( Bill Boards)
09 hoardings
09 hoardings
Print
Radio Cinema - Slides across 50 screens for 15 days
Social Media
Associate 2 Nos- 8 lac Co Sponsor - 4 Nos- 5 lac
each
each
09 hoardings
09 hoardings
Extensive media coverage Extensive media coverage Extensive media coverage Extensive media coverage
as Title Sponsor based on as Powered By Sponsor
as Associate Sponsor
as Associate Sponsor
the media plan
based on the media plan based on the media plan based on the media plan
Extensive media coverage Extensive media coverage
as Title Sponsor based on as Powered By Sponsor
the media plan
based on the media plan
50 screens
50 screens
50 screens
Extensive media coverage Extensive media coverage Extensive media coverage
as Title Sponsor based on as Powered By Sponsor
as Associate Sponsor
the media plan
based on the media plan based on the media plan
branding at select
locations
Barricades
Branding across the venue
Stage Branding
6x6 Standees branding at all locations of the venue with Logo and title
presence
Logo & branding on sponsor collage 6x6 Fibre Stand
80x40
20 Standees
20 Standees
20 Standees
20 Standees
02 Stands
02 Stands
02 Stands
02 Stands
Logo & brand presence on ground staff T-Shirts
100 Exclusive T-Shirts
Branding and promos to be played on AV screens across venue
1 Exclusive Screen
1 Screen
3000000
2000000
1600000
2000000
Press Conference - Logo on the branding wall of the press conference.
Representatives of the Title sponsor will be the part of the press
conference / media interview
Intangible Values, Branding Value, Event Association, Misc Expenses
TOTAL
Thank you
CREMARTEK MARKETING TECHNOLOGIES
506/D Wing Twin Arcade, Military Road, Marol, Andheri East, Mumbai.