Transcript Janus

Janus Worldwide
Konstantin Josseliani
www.janusww.com
Localization into Central Asian Languages
Emerging Localization Market
Fact and Figures
• XVIII-XIX – Districts of Russian Empire
• 1918 – Central Asian Republics of USSR
• 1991 – Independent States
• XXI – Euro-Asian Economic and Custom Union
Fact and Figures
• Territory: 4m km2.
• Kazakhstan – 2.72
• Uzbekistan – 0.45
• Tajikistan – 0.49
• Population: 66m
• Uzbekistan – 30
• Kazakhstan – 17
• Tajikistan – 8
• Turkmenistan – 6
• Kirgizstan – 5.5
• Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek,
Ashgabat
Fact and Figures
• GDP: USD 407bn
• Kazakhstan – 232 (57%)
• Uzbekistan – 103 (25%)
• Turkmenistan – 43 (11%)
• Industries:
• Oil&Gas, Mining, Agriculture
• GDP Growth Rate
• Turkmenistan – 13% (highest rank for CA and EE)
• Uzbekistan – 7-8%
• Kazakhstan – 7-8%
Language Environment
• Kazakh
• Uzbek
• Turkmen
• Kirghiz
• Tajik
• Russian
Kazakhstan
• Largest Economy – GDP 232b
• Largest Territory – 2.72m
• Level of Education – 99%
• High Level of Reserves – Oil, Gas, Metals, Minerals
• Support of Private Enterprise
• International Cooperation – CIS, Europe, USA
Kazakhstan - LSPs
• Local offices of MLVs (virtual)
• RLVs with production and/or sales offices – 4-5
• Local SLVs – 180-200
• Freelancers
Kazakhstan - Buyers
Local companies
International companies
Oil&Gas
Oil&Gas
Public Sector
IT&Telecom
Banking
Engineering
Life Science
Mining
Machinery
Mining
Kazakhstan – Rates & Market
• Rates:
• Freelancer - $0.08-0.16/word
• SLV/RLV - $0.14-0.18/word
• MLV - $0.20-0.26/word
• Market Volume:
• No general statistics available
• Not less than 50m USD per year
Risk Management - IT
• IT Infrastructure
• Tools Knowledge
Risk Management – Human
Factor
• Inhouse vs. Freelance
• Local Mentality
Risk Management – Language
• Kazakh vs. Russian
• No Established Terminology
Risk Management – Economy
• Currency Fluctuations
• High Level of Migration
Lessons Learned
• Working with a Customer
• Personal Contact on CEO Level
• Long Negotiation Cycle
• All-in-One Rate
• Local Contact in Operation
Lessons Learned
• Working with a Linguist
• Inhouse is better than Freelance
• Training is a Must
• Deadline, Communication and Tools
• Knowledge are in Focus
Lessons Learned
• Building an Office
• Sales or Production
• Investment with long-term ROI
• Local Mentality
Lessons Learned
• Government Role
• Compliance
• Regulation
• Terminology Approval
Thank you!
[email protected]