Transcript social media workshop
Social Media 101
What we will cover
• • • • • • Facebook Twitter Pinterest Google Places Blast Email Online Images
Facebook & Twitter
• • • • • Pick easy name for your page Be consistent in your posting (ie: once a week) Don’t be too selly – but have a call to action Post comments on site that clients may look at such as vendors, clients and CVBs (ie: On Newseum site: That’s a great photo of your inauguration party! We are so glad to have you in one of our packages: http://packages.bestwesternplusrockville.com
“People love to buy – but hate being sold to.”
How to build a Facebook page – Hire a third party (ie: Hotel Guest Comments) – Example: www.facebook.com/HIGreenbelt – Build some yourself and some by third party widget (ie: FVM Leonardo) – Example: www.facebook.com/BestWesternPlusRockville – Build yourself ( www.shortstackapp.com
) – Example: www.facebook.com/TheDCHotelCollection
Let’s Update YOUR Facebook Page
Page
Trip Advisor Twitter Twitter
(FB post to Twitter)
URL
http://www.tripadvisor.com/Widgets add Twitter tab to your Facebook https://woobox.com/twitter To have Facebook posts go to Twitter https://www.facebook.com/twitter/ https://woobox.com/pinterest or https://www.facebook.com/dialog/pagetab?app_id=305927716147259&next=http%3A%2F %2Foffertabs.com%2Futil%2Finstalltabreturn%2F305927716147259 Instagram Make your own widget
(ie: “book now” button)
VBrochure http://apps.facebook.com/instagram_feed/ http://www.shortstackapp.com/ (there are others out there, this is one of many) If you have VBrochure, contact your account rep to add the Facebook suite of apps at no additional charge. For more information email: [email protected]
Have your Facebook page built Contact Kelly Ann Schneider, Hotel Guest Comments at 858-232-2336 [email protected]
One-time fee: $795 Create a professional page First create a Facebook page then, http://www.facebook.com/pages/create.php
Not online yet? To start a free account, click on one more of the following icons: (Instagram to be done from a smart phone)
• • • • 140 characters Most people read twitter on cell phones, but: – Does your Twitter page look complete – Three photos – 6 images Retweets help you become relevant!
“Auto tweet” all Facebook posts and email blasts
• • • • Pinterest is new on the scene Like Twitter only people follow your billboards (or search for your content) rather than them being pushed out YouTube for photos Let’s look at an example: http://pinterest.com/bwrock/
Google Places
• • Google Places vs Google + – Google Places is “owning” your location in Google – Google + is an online profile Why is it important?
– To own your location before someone else does – Control the content that is on your “place”
“Own” Your Place
• • Create a gmail account – For your hotel – Don’t use a person’s name (people change) www.google.com/placesforbusiness/
Login to Google or… … create an account.
Click here to grab this location, or… Find your business. If it is not showing… Search using your hotel phone number … click here to add a listing.
Fill in information and hit submit. Google will send you a post card or call – prep your front office to expect a call for the code.
Once you own your location – you can come back at any time and edit contract and add photos.
Google +
• • • • Profile, such as Facebook or LinkedIn Is designed for individuals to interact and share experiences online (much like Facebook) The difference is that the shared experiences (comments, photos) are hosted on the location’s page, not the users Do hotels need to get involved yet?
– Not yet, but eventually – Get ahead of the curve and create a profile
Google +
• • • •
Login to your gmail https://plus.google.com
Fill in your profile This will allow you to interact with your customers/guests in Google+
Fill in and follow prompts.
• • • Target to specific markets or submarkets Create templates to more efficiently When adding list to your dbase – note where the lead came from before uploading
Blast Emails
Use verbiage that pulls the reader in
Online Images
• • • Images tell a story – Stills – Virtual tours – Videos Professional photography It’s ok to pepper in stock photography.
Third Party to Manage Images
• • • Helps push images to OTA and corporate accounts VFM Leonardo and Ice Portal are two examples Change one place and it changes images on brand site, independent site, mobile site and Facebook.
One Click Changes Photos Everywhere
24 Showcase ALL your amenities!
Best practices to share?
Thoughts?
Questions?