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Outline Editorial Content Readership Penetration Profile Conclusion Editorial Content • • • • • • • • • • • • • • Your Mail Society Celebrity trends Profile Latest trends Fashion Interviews Jewelry Women & Business Investigations Articles Beauty Watches Beauty Agenda • • • • • • • • • • • • • Shopping for you Makeover Your Passion Life Health World Doctors Cinema Real Estate Décor Shopping for your home Spas Investments Jack&Susy Gatgets • Tourism • My style • The path to success • Holiday to remember • Car for me • Point of View • My favorite city • Behind each women • Their news • Eat yourself healthy • Equestrians • Me & my family • In hia’s eyes • The perfect gift • Beauty problem & Solution Total Sample Penetration 4% 4% Hia is the Leading Monthly Magazine 3% 3% 2% 3.5% 3.2% 2% 3.1% 2.5% 2.5% 2.5% 2.4% 1% 1.3% 1.3% Destination Jeddah Platinum Magazine 1% 0% Hia Fawasel Jamalouki Al Usrah Read Monthly Magazines Last Month– Penetration (KSA IPSOS 2014) Al Mukhtalif Al Jamila Marie Claire Females Penetration 8% 7% Hia is the Leading Females Monthly Magazine 6% 5% 4% 7.5% 6.4% 3% 5.5% 2% 3.6% 3.4% 3.2% 1% 2.3% 2.3% Al Mukhtalif Amlak Al Mamlaka 2.0% 0% Hia Jamalouki Al Jamila Marie Claire Read Monthly Magazines Last Month - Penetration (KSA IPSOS 2014) Fawasel Al Usrah My Mall Hia Profile Region 2.0% 4.7% 2.1% 18.3% 72.9% Central Province Western Province Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) Eastern Province Southern Province Northern Province Hia Profile Gender 2.0% 98.0% Male Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) Female Hia Profile Age 10.2% 28.1% 12.7% 19.7% 29.3% 15 - 24 25 - 34 Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) 35 - 44 45 - 54 55+ Hia Profile Family Income 4.8% 5.8% 25.0% 34.6% 29.8% Less than 4,000 SR 4,001-8,000 SR Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) 8,001-12,000 SR Over 12,000 Unspecified Hia Profile Nationality 16.0% 84.0% Saudis Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) Other Arabs Hia Profile Education 3.3% 16.4% 11.6% 68.7% Finished Elementary Finished Intermediate Read Monthly Magazines Last Month – Profile (KSA IPSOS 2014) Finished Secondary Finished Graduation Conclusion HIA offers the ultimate communication solutions through delivering: High Readership Specialized target Customized content to suit Affluent Women Readers needs Rich environment / context Thank you