Transcript Chapter 3
LESSON 3-1 CULTURE AROUND THE WORLD INTERNATIONAL BUSINESS GOALS Describe influences of culture on global business activities. Explain the role of subcultures. © SOUTH-WESTERN THOMSON 2 Cultural Influences in International Business A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions. INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON 3 The Subcultures Within a Society Influences of cultures and subcultures Subculture of U.S. business Variations in business subcultures worldwide INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON LESSON 3-2 CULTURE AND SOCIAL ORGANIZATIONS INTERNATIONAL BUSINESS GOALS Describe how family relationships can affect culture. Explain the role of societal influences on culture. © SOUTH-WESTERN THOMSON 5 Family Relationships Family units nuclear family extended family Family-work relationships INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON 6 Society’s Institutions Education Gender roles Mobility Class system INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON LESSON 3-3 COMMUNICATION ACROSS CULTURES GOALS Understand the importance of knowing another language for global business success. Compare direct and indirect communication. Describe the influence of nonverbal communication. INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON 8 Major World Languages Language Chinese, Mandarin Hindi English Spanish Bengali Portuguese Russian Japanese German Korean French Chinese, Wu INTERNATIONAL BUSINESS Number of Speakers 874,000,000 366,000,000 341,000,000 322,000,000 207,000,000 176,000,000 167,000,000 125,000,000 100,000,000 78,000,000 77,000,000 77,000,000 © SOUTH-WESTERN THOMSON 9 Learning a Second Language Business Languages Useful to Learn Rank 1 2-3 (tie) 4 5 6 7 8 9-10 (tie) INTERNATIONAL BUSINESS Language Japanese French and Spanish German Chinese Russian Arabic Portuguese Italian and Korean © SOUTH-WESTERN THOMSON 10 Direct and Indirect Communication Contexting refers to how direct or indirect communication is. A low-context culture is one that communicates very directly. A high-context culture is one that communicates indirectly. INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON 11 Nonverbal Communication Body language Color Appearance Numbers Eye contact Emblems Touching Smells Personal space INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON LESSON 3-4 VALUES AROUND THE WORLD INTERNATIONAL BUSINESS GOALS Identify and explain five major types of values that vary from culture to culture. Describe the two major reactions to cultural differences. © SOUTH-WESTERN THOMSON 13 Values Vary Among Cultures Individualism and collectivism Technology Leadership, power, and authority Religion Time INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON 14 Adjusting to Cultural Differences Ethnocentrism Reactions to cultural differences Culture shock Reverse culture shock INTERNATIONAL BUSINESS © SOUTH-WESTERN THOMSON