Application of Data Mining in TV and Films

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Transcript Application of Data Mining in TV and Films

Application of Data Mining in TV and Films

Daniel Johnston and Nabeel Hanif


● To look at the use of data mining within the Television and Film industry.

● To examine how DM is able to improve the Tv/Film industry for both viewers and companies

Who uses Data Mining?

A Variety of companies linked to the film industry: ● IMDB – vast database available on movies ● Amazon – use their user DB to recommend films ● Netflix – commissioned a show called house of cards.

Using algorithms to predict success

Using algorithms to predict success

● Netflix relied on Data Mining when commissioning 2 series' of the show 'House of Cards' at a cost of $100m (10% of revenue), without even viewing a pilot episode.

● By parsing subscriber data, Netflix were able to see how popular the show would likely be.

● This data indicated that people who enjoyed the original BBC miniseries of House of Cards, also liked movies starring Kevin Spacey and David Fincher.

Did it work?

● Yes.

● Compared to a $1.9m loss in 2012, Netflix posted a $31.8m profit this year.

● Gained 2 million new US subscribers.

● Netflix does not release viewing figures for original content, but acknowledged House of Cards had provided a 'Halo effect' on their entire service.

How else is Data Mining used?

● In the analysis of scripts to select “successful” proposals.

● Predicting success via analysis of web searches relating to the film.

● Calculating whether cinema attendance has an effect on DVD sales.

● Preventing spoilers.

Spoiler prevention

● A computer science PhD student and his supervisor created a data mining algorithm that identified spoilers by using linguistic cues.

● By linking combinations of words relevant to a films plot, he was able to avoid spoilers in film reviews that may not have been tagged by the website IMDB.


● Data mining benefits customers by improving the service provided to them, in the form of better Film and TV.

● Benefits companies in the form of greater profits if implemented correctly.

● Although data mining has led to improvements, the entertainment industry is still very much a creative business – meaning data analysis can only go so far.

Any Questions?

Thanks for listening!

● ● ● ● ● References guarantee-its-popularity.html?_r=0 big-data