Transcript SET ASIA PROMO - Sony Entertainment Television

Sony Entertainment Television Asia
2009
www.setasia.tv
Overview
What is SET ASIA?
• One of the most successful South Asian channels in
the world – over 150 countries
• Launched in the Indian sub-continent in October
1995
• Consistent success in family programming
• Unparalleled reach worldwide – Over 10 million
viewers outside India
SET Asia Programming
• There’s something for every family member
at SET Asia – drama, reality, comedy,
thrillers, news, award shows, music videos,
Bollywood blockbusters, local content and
more!
• High quality, contemporary programming
tailored to South Asian tastes
• Live real time broadcast signal to all
international markets
Soaps
Reality Shows & Events
Power of Ten
Blockbuster Movies
Ground Events - International
The Sports Personality Awards
The
Sports Personality
Awards recognize and
celebrate the substantial
achievements of British
Asian sporting talents from
across the United
Kingdom.
This
platform has emerged
as a unique institute for
raising the profile of
talented amateur and
semi-professional South
Asians involved in sports.
www.basauk.tv
Ground Events - Domestic
South Asian Excellence Awards
www.saea.tv
• Award ceremony which honors the accomplishments and excellence of IndianAmericans in multiple fields.
• SAEA features the rising stars of the South Asian community.
• The second annual South Asian Excellence Awards was held at the elegant and
historic Cipriani ballroom in Midtown Manhattan in May 2009 and was
broadcast to a worldwide audience in over 150 countries
SET ASIA
International Distribution
United Kingdom and Rest of Europe
• Launched in UK in March 1998 as a premium channel
• Currently available in over 100,000 households and increasing
• On Sky Digital, Tiscali and Virgin Media in the UK and all the major
countries in rest of Europe via DTH and Cable Platforms
North America
• Launched in USA in October 2000
• Currently available in over 200,000 satellite and cable households
• Distributed through Dish Network, Comcast, Cablevision, Verizon, Cox
Communications San Bruno Cable Company, and TV Desi (IP TV)
• Soon to be launched on Time Warner and RCN
• Launched in Canada as an independent national channel in November 2008
International Distribution - Continued
South Africa and Africa
• Launched in 2000
• Currently available in over 60,000 households and increasing
• Concentrated in Durban, Johannesburg and Kenya
Australia and New Zealand
• Launched in August 2001
• Available over 15,000 households
Middle East
• Launched in 1998
• Available in over 140,000 households
SET Asia Family
SET: Marketing and Promotion
• PR Activities: Utilization of all South Asian media
 Weekly
press releases
 Monthly program guides sent to journalists and entertainment editors
• Grassroots Outreach
 Presence
at community events across the country
 ‘Boogie Woogie Chalo America’ dance competitions held annually
 Past sponsorships have included:
• India Day Parade & Pakistan Parade
• Bollywood Awards and concerts
• Miss Teen India USA
• Naya Andaz dance competition
Why Advertise?
• South Asians are among the fastest growing ethnic group in the USA
 High
per capita income; median income of $66,000
 Large concentration in Tri-State area, California, Texas, and Illinois
 Estimated buying power exceeds $50 billion
(Source: US Census 2005 and Little India)
• Sony brand is synonymous with quality
• Advertisements reach an affluent and active audience
• Advertisements air nationally and in real time
• Top class service with understanding of individual brand needs
• Opportunity for on-ground and on-air sponsorships
• Attractive packages for bulk buys and multi-channel exposure (SET ASIA,
MAX & SAB)
Thank You