Transcript Rhetorical Devices: Ethos, Logos, Pathos
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Rhetorical Devices: Ethos, Logos, Pathos
What’s Rhetoric? • Rhetoric – something expressed in terms to persuade somebody or argue a point • Rhetorical Devices– tactics used to aid in the argument or persuasion of an audience (ethos, logos, and pathos)
First, let’s watch a short video….
• http://youtu.be/x4tTugqBkJU
Ethos: Ethical Appeal Using ‘ Ethos ’, or ‘ ethical appeal ’ is an attempt to get a ‘stamp of approval’, ‘thumbs up’, or ‘like’ from your audience in terms or morale or principles.
Ethos is based on….
•
Character
•
Credibility
•
Reliability
Ethos: Definition
ethos - the character of a speaker or writer that is expressed in an attempt to persuade an audience; often developed using moral character, credibility, and reliability.
Ethos is developed through….
– Using credible sources - Using quotations specifically focused on the moral of the topic being discussed - Using appropriate and neutral language to discuss the argument/topic - Editing and properly formatting your paper
For Example… Which means he has great… •
Character
gives me great Ethos! •
Credibility
•
Reliability
An author loses Ethos by: • Using unreliable sources (e.g. Wikipedia) • Having poorly organized paragraphs • Including spelling and grammar errors in the final draft • Using disrespectful, rude, or offensive language and tone • Improperly Citing Sources • Omitting (leaving out) sources all together
So basically….
• Ethos involves both the credibility of your sources AND your writing!
I would need to use scientific evidence and studies Logos to appeal to my audience It is ultimately, the appeal to the brain or logic, of the audience.
Logos: Definition Definition: logos –a rhetorical device used in debate/argument that uses evidence, statistics, and facts to build a logical argument to appeal to audiences
To use ‘logos’ one must: • Cite facts and statistics • Utilize historical and literary analogies, i.e. compare history with the topic at hand • Using advanced vocabulary and academic terminology • List Resources • Construct the argument in a logical fashion
It is a more quality that appeals to the heart and emotions of an audience rock n’ roll…
Pathos: Definition pathos - a rhetorical device used in an argument or debate to appeal to an audience through their needs, emotions, and values; often to evoke sympathy and sadness *Trying to make the reader feel what the author feels*
Using Pathos , includes: • Inspiring anger, sadness, sympathy, or pity from the audience • Providing emotionally stirring examples or stories that support the author’s claim • Using sad or negative toned language • Often involves interviews or stories of individual cases for the argument
In the end…