Transcript Review for Final - University of Illinois at Chicago

Personalization
Strategy for gaining competitive
advantage
Added service for a user
Speeds task completion (I-Click)
Can require login
Cookies
Dynamic
Privacy Concerns
No right to privacy in US
Privacy Contracts
Request of personal information can
cause users to leave site
Highly related to trust
Trust
Many factors affect trust:
Context
Perceived Similarity
Standing in organization
Behavior
Certification
References
Fostering Trust
Help establish credibility
Security Statement
Safe display of personal information
Use of secure servers
Confirmation of all costs
Confirmation of shipping address
Controlling Privacy
No standard for enforcing privacy in place
P3P standard developed
Enforces and exposes site’s privacy policy
Tools to inform users of compliance with
their selected privacy policy
Trust (P3P)
Trust (P3P)
Privacy Bird
Privacy Bird
Shows Embedded Content
Privacy Bird
Review for Final
User Centered
Development
Initial Stages:
Needs Analysis
User and Task Analysis
Functional Analysis
Requirements Analysis
Goals
Starting point for task analysis
What user want to accomplish
Independent of technology
Tasks
Mechanism for accomplishing goals
Can be technology dependent
Composed of sub-components called
Actions
Bad Mapping
Mental Models
User Testing Layout
Content Organization
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Structures
Hierarchy
Organizational Structures
Database
Controlled Vocabulary
Visual Organization
Proximity
Alignment
Consistency
Contrast
Page Layout
Wireframe
Page Layout
Page Layout
Primary & Secondary
Colors
Monochromatic
Complementary
Analogous
Triadic
Typography
Writing for The Web
Promotional
writing (control
condition)
using the
"marketese" found
on many
commercial
websites
Nebraska is filled with internationally recognized
attractions that draw large crowds of people every year,
without fail. In 1996, some of the most popular places
were Fort Robinson State Park (355,000 visitors), Scotts
Bluff National Monument (132,166), Arbor Lodge State
Historical Park & Museum (100,000), Carhenge
(86,598), Stuhr Museum of the Prairie Pioneer (60,002),
and Buffalo Bill Ranch State Historical Park (28,446).
0%
(by definition)
Performance
Response
Time
User Reaction
< 0.1 Second
< 1.0 Second
> 10 Seconds
User perceives this an instantaneous.
User noticed the delay, but no break in thought stream.
User switches to another task.
Streaming
Multimedia Information
Grade II Braille
Web Accessibility Initiative
Guidelines
Global User Population
Languages Can Expand
Labels
Trust (P3P)