Transcript PowerPoint Presentations the VisitBritain Way

Social Media and ROI
Simon Bradley
VisitBritain USA
So what is ROI for VisitBritain?
• FINANCIAL
– Equivalent Marketing Value
– Incremental Spend in the UK
• NON-FINANCIAL
–
–
–
–
Reach
Customer engagement
Partnership development
Marketing in-kind
Equivalent Marketing Value
• 3rd highest referrer to VisitBritain.com
• Facebook exposure worth est. $10,000 per day
• Next step – booking widget!!
Reduced marketing costs
95% of all
photos are
from Flickr
Extending our reach – PR+++
Customer Engagement – a normal day
on Twitter
Customer Engagement – a TNI day on
Twitter!
Partnerships – Yahoo UK and beyond
1 million views per month