Transcript Del 4.2 Annex

Road map for e-business implementation in Extended Enterprise
e-volution – Road map for ebusiness implementation in
Extended Enterprises
Deliverable 4.2, Annex: German test case
documentation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Table of content
Introduction
Starting point
Use case test documentation
Module 1
Module 2
Module 3
Module 4
Next steps
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Introduction
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Road map for e-business implementation in Extended Enterprise
A vertical Extended Enterprise constellation
b2b or b2c customer
final manufacturer
b2b 1st tier suppliers
B2b n-tier suppliers
• Business collaborations between enterprises from different
value chain levels - each level adds value to the material till
the final product
• Final producer as interface to the consumer market
• Customer-supplier relationships
EE characteristics
• Organisational integration along the value chain
• Coordination, alignment, extension and integration of
business processes and activities
• Technical integration along the value chain
• Information exchange, sharing and extended
information processes and for transaction cost
management
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Collaborative project approach for vertical Extended Enterprise
Enterprise 1
Enterprise 2
Strategic planning
of business
objectives
Strategic planning
of business
objectives
Strategic
environmental
analysis and
forecasting
Strategic
organisational
business analysis
Strategy and
roadmap
formulation
Strategic
organisational
business analysis
Extended, collaborative
business conception,
design, implementation
and operation activities
Strategy and
roadmap
implementation
Strategic
environmental
analysis and
forecasting
Strategy and
roadmap
formulation
Strategy and
roadmap
implementation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
A horizontal Extended Enterprise constellation
b2b or b2c customer
manufacturers
•
•
•
•
Enterprises of same production or market level
Development of potentials from economy of scale or specialisation
Products/services are related by production or process technology
Same or almost business enables development of synergies and
collaborative business: common market research, procurement,
and/or development activities; specialisation; common customers
service and sales organisation, etc.
• each partner has potentially direct contact the end-user market
EE characteristics
• Organisational integration in one value chain step
• Coordination, alignment, extension and integration of business
processes and activities
• Technical integration along the value chain
• Information exchange, sharing and extended information
processes and for transaction cost management
Vertical EE
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
n tier supplier
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Road map for e-business implementation in Extended Enterprise
Collaborative project approach for horizontal Extended Enterprise
Enterprise 1
Enterprise 2
Strategic planning
of business
objectives
Strategic planning
of business
objectives
Strategic organisational business and
environmental analysis and forecasting
Strategy and
roadmap
formulation
Strategic organisational business and
environmental analysis and forecasting
Extended, collaborative
business conception,
design, implementation
and operation activities
Strategy and
roadmap
implementation
Strategy and
roadmap
formulation
Strategy and
roadmap
implementation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Horizontal vs. vertical Extended Enterprise constellation
Horizontal Extended
Enterprise constellation
Vertical Extended
Enterprise constellation
Customer
Customer
 Common organisational analysis
 Common organisational analysis
 Common market analysis
 Common vision
 Common mission
 Corresponding business objectives
 Common market analysis
 Common vision
 Common mission
 Corresponding business objectives
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Starting point
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Road map for e-business implementation in Extended Enterprise
Phases and status of German EE test case
Communication
establishment
• Definition of enterprise role in the
network
• Project coordinator, customer coordinator, network
coordinator, development partner, production partner,
service partner, quality manager, infrastructure
manager
• Definition, i.e. personalisation of
responsibilities and assignment of
resources
• Agreement on communication
procedures
Stabilisatio
n of
collaborati
on
• Stabilisation of
collaboration and definition
of coordination
mechanisms
• Benefits, IPR handling, penalties,
costs/profit assignment
• Definition of interenterprise processes and
workflows
Business
partner
integration
• Extension of enterprise
boarders
• Information sharing and
ICT-integration and sharing
• Business process and
workflow integration
• Cultural and social
integration
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
The Extended Enterprise constellation of German test case
consumers
Forwarding agent
Specialised dealers,
resellers
final
producer
Wooden
items
1st tier suppliers
n tier suppliers
 Vertical Extended Enterprise constellation of small and
medium sized enterprises in a representative industrial
sector
 Need for increased business process efficiency and
effectiveness for all business partners to realise a
sustainable and competitive business
 Existing, long-term customer supplier business
relationships between enterprises which represent
different value chain stages and levels
 Different e-business status, experiences and resources
for e-business in the Extended Enterprise
 WINI enterprise is driver and coordinator of ONE
specific Extended Enterprise constellation along office
furniture value chain
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of testing process
Organisation
• Definition of project members at test case user
enterprises and test supervisor
• Organisation of intra- and inter-enterprise workshops
• Phone conferences
• Decentralised, distributed work
Human resources
• Test case users: staff of WINI and Veyhl enterprises
• Supervisor: IAF
• Back office: software development partners
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Use case test documentation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
e-volution concept
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Road map for e-business implementation in Extended Enterprise
Methodology and software tool-kit
Organisation
Analyser
StrategyBuilder
ProjectManager
Market
Analyser
Content
Service
Provider
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Methodology Module 1: Definition of business objective
system
Approach
Start first
module
Enterprise
business
v ision definition
Enterprise
business vision
defined
Enterprise
business
mission
definition
Enterprise
business mission
defined
Enterprise
business
obj ectiv e
definition
 Project bases on existing system of business
objectives inside each enterprise
 Coordination of business objectives among
enterprises along the value chain within the scope of
preparatory test case activities (Task 4.1)
 Definition of business vision for the Extended
Enterprise
 Coordination of functional business objectives
along the value chain
Enterprise
business
obj ectiv e defined
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of Methodology Module 1 testing
Organisation
• Methodology and software training and use
supervision by coordinator
• Intra- and inter-enterprise workshops
• Decentralised, web-technology based activity
processing
Human and technical
resources
• Test users: staff from higher and middle management
level of test user enterprises
• Supervisor: IAF
• Back office: software development partners for tool
support
• Tools: OrganisationAnalyser, third party applications
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE business vision definition
Enterprise of the WINI value chain are realising a pilot
implementation of an intelligent B2B-network along the
office furniture supply and value chain to better serve
changing customer requirements, i.e. higher product
flexibility with regard to products (higher product variety
combines with short delivery times) and accompanying
services (application advise, customer specific
solutions), to guarantee in the long-term competitiveness
with global players in global markets.
Innovative e-business solutions paired with motivated
and qualified employees are the basement for
sustainable economic success.
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Example for business objective definitions
Market perspective
Antizyklische
s
Geschäftsfel
d
aufbauen
Marktanteil in
margenstarken
Segmenten
vergrößern
Konditionss
ystem
überarbeite
n
Kundenzufri
edenheit
Neue
Marktsegment
e
aufbauen
Exportan
teil
Erhöhen
Systematis
che
Marktbear
beitung
aufbauen
Innovative
Produkte
als
Differenzier
ungsmerkm
al
Human perspective
Prozessve
rantwortun
g stärken
Führen mit
Kennzahlen/
Zielen
Dienstleistun
gskompetenz
ausbauen
Agierendes
Mitarbeiterv
erhalten
aufbauen
Source: WINI internal
Process perspective
Umsatzanpass
ungsinstrument
e im
Gehaltsbereich
installieren
Lieferzeiten
von Echtholz
senken
Umsatzplanu
ngsinstrume
nte
verbessern
Prozess
effiziente
r
gestalten
Lieferzeite
n
verkürzen
ChangeOffi
ce
Prinzipien
im Hause
anwenden,
umsetzen
Synchrones
Produktions
system
weiterentwic
keln
Echtholz
kompete
nz
aufbauen
Financial perspective
Materialk
osten
senken
Versandk
osten
senken
Kostenstru
ktur in
allen
Bereichen
optimieren
Ertragsorien
tiertes
Wachstum
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
System Thinking of business objectives
Active element:
Synchronic production
system
Made with System Dynamics software Gamma 2.0 by UNICON Management Systeme GmbH, Germany
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Strategies derived from System Thinking analysis
Strategy for realisation
of ‘synchronic
production system’
 Design of parallel material and information flows along
the value chain, i.e. intra- and inter-enterprise
 Information sharing
 Process integration
 Alignment and integration of organisation structures
and processes along the value chain
 coordination with and integration of suppliers
 Definition of clear process responsibilities along
the value chain
 Harmonised and integrated planning and
scheduling processes with suppliers
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Example for value chain interface specification
&
Supplier view:
– Order related
production
– Information about
production progress
– Demand related
production
Extended view:
– Company comprehensive
optimizing of the purchasing
process along the supply chain for
synchronising of the production
processes
– Implementing of a software platform
for the interplant information
exchange about current demands
(Dates, varieties, amount)
– Increase in productivity by higher
flexibility
Customer view:
– Demand related arrangement with
a higher variety by shorter which
means more flexible order
specification and small lot sizes
– Provision of current informations
about planned and actual
requirements
– Incoming inspection and
automatic payment
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Example for functional business objective definitions
Legend:
Status 26.02.04
Amendment 14.04.04
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Example for functional business objective definitions
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Methodology Module 2: OrganisationAnalysis
Approach
 Resource based EE situation analysis
 e-business use, practices and potentials based on
organisational ‘hard’ und ‘soft’ facts
 collaborative and clear EE benefit definition
 organisational, technological and human ecompetences
 EE core competence analysis
 strategic forecasting and early warning analysis
 Definition of organisation related Strengths and
Weaknesses as basis for e-business strategy
development within the scope of EE concept
realisation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of Methodology Module 2 testing
Organisation
• Methodology and software training and use
supervision by coordinator
• Intra- and inter-enterprise workshops
• Decentralised, web-technology based activity
processing
Human and technical
resources
• Test users: staff from higher and middle management
level of test user enterprises
• Supervisor: IAF
• Back office: software development partners for tool
support
• Tools: OrganisationAnalyser, third party applications
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE benefit definition
RESOURCE benefit
 balancing of partners’ resource deficits
 Development of resource compound effect (synergy), addition and/or
supplementation
RISK benefit
 error adjustment due to the availability of increased partner’s knowhow within areas such as development, production or marketing.
COST benefit
 Cost digression can be reached because of size advantages with the
help of determined merging activities and a resulting better use of
technical and human resources
RESULT benefit
 broader utilization spectrum of single performances and/or products
by the combination of the product and service spectrum, which are
brought by the partner into co-operation, to complete performance,
which makes the development of the extended and quantitatively
attractive field of application possible
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Benefit definition from the EE
Actors
Role
Expected EE-benefits (Costs, Risks, Resources, Results)
WINI, Veyhl
b2b-customer
• Costs: Transaction cost reduction (less coordination complexity with plan modification, lower error
ratio, automatically ordering, higher planning security and planning quality due to rolling planning)
• Costs: no increase of stock (more varieties with less lot sizes), less scrapping
• Costs: lower purchase order quantity (types) with shorter order cycle
• Result: Securing of ability to deliver and loyalty towards the end customer
• Result: Increase in sales through more customer orders as a result of flexibility
• Result: higher end customer satisfaction and commitment due to higher flexibility
WINI,
specialised
dealers
b2b-supplier
• Resources:
• Costs: more efficient order entry (WINI)
• Costs: lower complaint costs (specialised dealers)
• Costs: lower transaction costs (WINI, specialised dealers)
• Risks: avoidance of faulty product data (technical, price)
• Results: easier, efficient and faultless planning by specialised dealers
• Result: graphic product presentation for consumer
WINI, Kusch
Development
collaborator
• Resources: resource sharing by means of collaborative development processes
• Costs: cost sharing for tool development
• Costs: development of potentials from economy of scale
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Benefit definition from the EE
Actors
Role
Expected EE-benefits (Costs, Risks, Resources, Results)
Veyhl -> WINI
B2b supplier of
WINI
•
•
•
•
•
•
•
Benteler, Voest,
Klöckner ->
Veyhl
B2b supplier of
Veyhl
• Cost: geringere Transaktionskosten und Lagerhaltungskosten
• Risk: Erhöhung der Lieferqualität (Fähigkeit und Treue) beim Lieferanten trotz erhöhter
Flexibilitätsanforderungen
Achtung: Datensicherheit und Abhängigkeiten (z. B. bei Lieferantenwechsel)
Bansbach ->
Veyhl
B2b supplier of
Veyhl
• Cost: Lagerhaltungskosten
• Risk: Erhöhung der Lieferqualität (Fähigkeit und Treue) beim Lieferanten trotz erhöhter
Flexibilitätsanforderungen
• Result: Entwicklung vom Teile- zum System-/Komponentenlieferant
Aldinger -> Veyhl
B2b supplier of
Veyhl
• Risk:Erhöhung der Lieferfähigkeit Veyhl durch Lieferfähigkeit des Lieferanten trotz erhöhter
Flexibilitätsanforderungen
• Result: geringere Lieferzeiten, höhere Flexibilität
Achtung: Schaffung der Voraussetzungen auf Seiten IT und Personalressourcen
Cost: Reduzierung Pufferbestände
Cost: Reduzierung von Planänderungen (Transaktionskosten)
Risk: Erhöhung Planungssicherheit
Result: Erhöhung der Lieferfähigkeit
Result: höhere Kundenbindung infolge kürzerer Lieferzeiten
Result: höhere B2B-Kundenzufriedenheit und -bindung infolge höherer Flexibilität
Result: Realisierung größerer Bestellmengen (Artikel) bei kleineren Abrufmengen (Typen) zur
Produktivitätserhöhung in Planung/Steuerung und Produktion
• Cost: geringere Lagerhaltungskosten
• Result: geringere Lieferzeiten, trotz erhöhter Flexibilitätsanforderungen
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Achtung: Schaffung der Voraussetzungen auf Seiten IT und Personalressourcen
Schertzinger ->
Veyhl
B2b supplier of
Veyhl
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Road map for e-business implementation in Extended Enterprise
Strategic Early Warning System Analysis
Layer model of EE and its environment
Zunahme von dezentralen
Unternehmensstrukturen
dynamische Managementkonzepte
Kleine Riesen
1. Finding
Kommunikationstechnologie
prozessorientierte
Bürokonzepte
Nachfrage an Wettbewerbsverschärfung
kommunikative
Möbellösungen
Globalisierung
Entwicklung zur Handelsplattformen (InternetDienstleistungs- Katalogversand) mit
CD/Individualisierung bei
Ausstellungsfläche
gesellschaft
Großprojekten/-kunden
2. Filtering
EU-BildschirmHome-Office
richtlinie
Results from SEWS analysis with
impact on (further)development of
competences in the value chain
1. Online-sales is strategic sales
channel for final products and in
competition to specialised dealers
(stagnation)
2. Need for complete value chain
optimisation
Logistik statt
Handel
Miniaturisierung
der Produkte
Veränderung
der Besprechungskultur
Flexible Nutzung
der Räume
Reduzierte
Nettoarbeitsfläche in
Großbetrieben
Konzentrationsprozeß
im Fachhandel
Zunahme
Call-Center
Vorfertigung
Fuhrpark
der Zukunft
Design
Präventive GesundheitsVerteuerung vorsorge (Ergonomie)
von Energie
Trend zur besseren
Auslastung der
Büroräume
"Desksharing"
Mangelnde
Qualifikation
des Fachhandels
Funktionalität vs. Prestige
Zunahme der
Rationalisierung in der
Bürowelt
Einkommensentwicklung
- Trend zu preiswerten
Möbeln
Direktgeschäft ohne
Handelsstufe
Zunahme an
Unternehmenskooperationen
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Montage
Vertrieb
über FH
Gesellschaftlicher
Wandel, Discounter als Sieger
Einzug neuer Medien
„Geiz ist geil“
Unsicherheit
Systemanbieter als
Wettbewerbsvorteil
Billigmöbel aus
EU-ErweiOsteuropa
Produktentterung
wicklung Fachmarkt als Betriebform nach Osten
PC-Arbeitsplätze
...
der Märkte
Unternehmensfusionen
Entwicklung
neuer
Absatzkanäle
"Online"
Innovation
als Wettbewerbsvorteil
Der Kapitalmarkt
beeinflußt die
Weltkonjunktur
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Road map for e-business implementation in Extended Enterprise
Strategic Early Warning System Analysis
System Thinking analysis
3. Formatting
4. Focussing
Reactions on trends in EE
environment
Active use of
information technology
(1) and internet (8) for
business
Optimisation of
procurement and
sourcing processes (7)
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Road map for e-business implementation in Extended Enterprise
Core competence definition in the EE
Value chain
competences
consumers
Assessment
EE core competences
Forwarding agent
EE-Kompetenzportfolio
4
Basiskompetenzen
Kritische Kompetenzen
Specialised dealers,
resellers
Echtholzlieferant 2
Fachhändler 4
Veyhl 4
Echtholzlieferant 1
3
Online-Reseller 2
WINI 2
WINI 6
Wettbewerbsrelevanz
Veyhl 7
Veyhl 1
Veyhl 6
Veyhl 10
Online-Reseller 1
Veyhl 9
WINI 10
Veyhl 5
Veyhl 2
WINI 1
Echtholzlieferant 3
WEB
Veyhl 3
WINI 5
Veyhl 8
final
producer
WINI 4
WINI 9
Fachhändler 3
Fachhändler 1
2
Fachhändler 2
Veyhl 11
WINI 3
Ausgewogene Kompetenzen
WINI 8
Wooden
items
1st tier suppliers
1
WINI 7
Überbewertete Kompetenzen
0
0
1
2
Beherrschungsgrad
3
4
n tier suppliers
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE competence assessment and development strategies
WINI 1: Fertigungskompetenz Spanplatte - Komplettbearbeitung (Bohren, Fräsen, Kanten)
WINI 2: Beherrschung Lieferantennetzwerk (dezentrale Beschaffungskompetenz Inhouse)
WINI 3: eigener Fuhrpark
WINI 4: Konstante kurze Lieferzeit
WINI 5: Objektfraktale (ganzheitliche Projektbetreuung)
WINI 6: Teamstruktur (ganzheitliche Ansprechpartner für alle Kundenbelange)
WINI 7: IuK (zentrale Datenbasis durch ERP-System)
WINI 8: Monitoring/Controlling
WINI 9: kundenindividuelle Lösungen
WINI 10: Vertrieb über Fachhandel (90%)
Veyhl 1: kurze Lieferzeit zum Kunden
Veyhl 2: Standardentwicklungen
Veyhl 3: kundenindividuelle Entwicklungen
Veyhl 4: Beschaffung allgemein
Veyhl 5: Musterbau
Veyhl 6: Laserbearbeitung Bleche und Rohre
Veyhl 7: Planung und Steuerung (Einstückfließfertigung)
Veyhl 8: Angebotsbearbeitung (Schnelligkeit)
Veyhl 9: Kundenorientierung durch Prozesslinien (PL)-Struktur
Veyhl 10: Fertigungsbreite (inhouse Fertigungstechnologien)
Veyhl 11: flexibles Arbeitszeitmodell
Fachhändler 1: Endkundenkontakt, -akquisition
Fachhändler 2: Büroraumplanung (Produktspezifikation lt. Katalog)
Fachhändler 3: Zusammenführung verschiedener Bürokomponenten (Möbel + Technik)
Fachhändler 4: Büroraumplanung (Kundenspezifische Produktspezifikation)
Echtholzlieferant 1: Produktqualität
Echtholzlieferant 2: Kundenspezifische Lösungen
Echtholzlieferant 3: Lieferzuverlässigkeit
Online-Reseller 1: Markenauftritt
Online-Reseller 2: Logistik
EE-Kompetenzportfolio
4
Basiskompetenzen
Kritische Kompetenzen
Echtholzlieferant 2
Fachhändler 4
Veyhl 4
Echtholzlieferant 1
WINI 4
WINI 9
3
Veyhl 3
WINI 5
Online-Reseller 2
WINI 2
Veyhl 8
WINI 6
Veyhl 7
Veyhl 1
Veyhl 6
Veyhl 10
Online-Reseller 1
Veyhl 9
WINI 10
Veyhl 5
Veyhl 2
WINI 1
Echtholzlieferant 3
Wettbewerbsrelevanz
WINI 1
WINI 2
WINI 3
WINI 4
WINI 5
WINI 6
WINI 7
WINI 8
WINI 9
WINI 10
Veyhl 1
Veyhl 2
Veyhl 3
Veyhl 4
Veyhl 5
Veyhl 6
Veyhl 7
Veyhl 8
Veyhl 9
Veyhl 10
Veyhl 11
Fachhändler 1
Fachhändler 2
Fachhändler 3
Fachhändler 4
Echtholzlieferant 1
Echtholzlieferant 2
Echtholzlieferant 3
Online-Reseller 1
Online-Reseller 2
Fachhändler 3
Fachhändler 1
2
Fachhändler 2
Veyhl 11
WINI 3
Ausgewogene Kompetenzen
WINI 8
1
WINI 7
Überbewertete Kompetenzen
 Definition of selected EE competence
incentives
0
0
1
2
Beherrschungsgrad
3
4
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Road map for e-business implementation in Extended Enterprise
Selected EE competence incentives
 Solutions for support of marketing d sales activities of
specialised dealers and implementation of branch
standards
 Flexible but efficient sourcing processes in the sense
of Advanced Planning and Scheduling (APS) in all
supply tiers
 Horizontal cooperation for realisation of synergies in
outbound logistics (economy of scale in delivery to
customer)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Organisation Strength and Weakness delivery for
strategy formulation
Organisati
Strengths &
Weaknesses
on
analysis
consumers
E-business
strategy and
roadmap
formulation
Specialised dealers,
resellers
WEB
Forwarding agent
final
produc
er
EE-Kompetenzportfolio
4
Basiskompetenzen
Kritische Kompetenzen
Echtholzlieferant 2
Fachhändler 4
Veyhl 4
Echtholzlieferant 1
3
Veyhl 3
WINI 5
Online-Reseller 2
WINI 2
Veyhl 8
WINI 6
Veyhl 7
Veyhl 1
Veyhl 6
Veyhl 10
Online-Reseller 1
Veyhl 9
WINI 10
Veyhl 5
Veyhl 2
WINI 1
Echtholzlieferant 3
Wettbewerbsrelevanz
WINI 4
WINI 9
Fachhändler 3
Fachhändler 1
2
Fachhändler 2
Veyhl 11
WINI 3
Ausgewogene Kompetenzen
WINI 8
1
Wooden
items
1st tier suppliers
WINI 7
Überbewertete Kompetenzen
0
0
1
2
Beherrschungsgrad
3
4
n tier suppliers
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Methodology Module 3: MarketAnalysis
Approach
 market based, general qualitative and quantitative EE
analysis
 product, market, customer analysis for market
segmentation
 competitor analysis
 market attractiveness analysis for products and
strategic business units
 analysis of enterprise’s relative competitiveness
with special focus on e-business related issues
 Identification of market related Opportunities and
Threats as basis for e-business strategy development
within the scope of EE concept realisation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of Methodology Module 3 testing
Organisation
• Methodology and software training and use
supervision by coordinator
• Intra- and inter-enterprise workshops
• Decentralised, web-technology based activity
processing
Human and technical
resources
• Test users: staff from higher and middle management
level of test user enterprises
• Supervisor: IAF
• Back office: software development partners for tool
support
• Tools: MarketAnalyser, Content Service Provider, third
party applications
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
German furniture EE test case constellation and market
analysis scope
Vertical Extended
 Individual market
analyses of enterprises
along the value chain
Enterprise constellation
Customer
 Common organisational analysis
 Common market analysis
 Common vision
 Common mission
 Corresponding business objectives
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Market Analysis Veyhl
Produkt-Attraktivitäts-Matrix
(O.M.T.)
3
Produkt-Markt-Attraktivität
B.2.
höheneinstellbar
(manuell)
B.1. nicht
höhenverstellbar
2
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
1
0
0
1
2
3
Relative Wettbewerbsstärke
•
•
•
•
•
•
B.1. nicht höhenverstellbar
B.2. höheneinstellbar (manuell)
B.3.2. Gasfeder
B.3.3. Elektromotor
B.3.1. Kurbel
Product/service definition
Market definition
Product/Market (PM) definition
PM specification (Product level)
PM assessment
Opportunity and threat
definition
• Competitor definition
• Opportunity and threat
definition
• Strength and weakness
compared to competitors
• Competitor e-solution
• Opportunity and threat
definition
Internet
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market-Definition (workshop)
5
Subject of
further
detailed
analyses
3
3
2
A. Standardtischgestelle
A.1. nicht höhenverstellbar
A.2.
höhenverstellbar
(Schraube)
A.3. Höhenverstellbar
A.3.1. Kurbel
A.3.2. Gasfeder
A.3.3. Elektromotor
B. Kundenspezifische
Tischgestelle
B.1. nicht höhenverstellbar
B.2.
höhenverstellbar
(Schraube)
B.3. Höhenverstellbar
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
C. Trennwände
C.1. Stationär
C.2. Mobil
D. Werkzeuge
E. Konstruktion
E.A.
E.B.
E.C.
F. Design
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X, BMW
X, BMW
X
X
X
X
X
X
X
X
X
Regional
Inland
Europa
Weltweit
Direkt an
Endkunden
Kooperationen
Region
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Händler
Direkt an
Büromöbelhersteller
Sales channel
Intern
Products
Sonstige B2BKunden
1=lowest
2
3
4
5=highest
4
Endkunden
Product
priority
Büromöbelhersteller
Customer groups
X
X
X
X
X
X
X
X
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market-Definition (MarketAnalyser)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market specification (years 2001-2004)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 42
Road map for e-business implementation in Extended Enterprise
Turnover forecasting with neuronal network
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 43
Road map for e-business implementation in Extended Enterprise
Competitive positioning (e.g. competitor O.M.T.)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 44
Road map for e-business implementation in Extended Enterprise
2
2
1
2
1
2
1
2
1
2
1
2
1
3
1
3
1
1
profit margin
price level
investment intensity
requirement for service
position in the market life cycle
threath of substitutes
customer behaviour
economics of scale
infrastructure market entry barriers
10%
10%
6%
6%
10%
3%
5%
3%
6%
1
1
3
1
2
1
1
2
2
2
2
2
2
2
3
3
2
3
2
2
3
3
3
2
3
2
3
3
2
3
1
3
3
2
2
3
2
2
2
2
Market quality
Total
100%
B.3.3. Elektromotor
2
2
3
2
2
2
B.3.2. Gasfeder
2
1
3
2
2
3
B.3.1. Kurbel
B.3.3. Elektromotor
10%
5%
6%
10%
4%
6%
B.3.
höhenverstellbar
B.3.2. Gasfeder
Market size and
growth
B.2.
höheneinstellbar
(manuell)
B.3.1. Kurbel
market volume
consumer concentration
number of (potential) customers
structure of (potential) customers
purchasing patterns
investment rate
B. Kundenspezifische
Tischgestelle
B.3.
höhenverstellbar
B.2.
höheneinstellbar
(manuell)
Weight
B.1. nicht
höhenverstellbar
Assessment criteria
B.1. nicht
höhenverstellbar
Product-Market attractiveness assessment
0,2
0,05
0,18
0,2
0,2
0,3
0
0
0
0
0
0
0
0,1
0,1
0,18
0,06
0,2
0,03
0,05
0
0,18
0
0
2,03
0,2
0,1
0,18
0,2
0,2
0,2
0
0
0
0
0
0
0
0,2
0,2
0,12
0,12
0,2
0,06
0,1
0
0,12
0
0
2,2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0,2
0,1
0,05
0,1
0,05
0,1
0
0
0
0
0
0
0
0,15
0,15
0,1
0,15
0,1
0,1
0,15
0
0,1
0
0
1,6
0,1
0,1
0,05
0,1
0,05
0,1
0
0
0
0
0
0
0
0,15
0,15
0,1
0,15
0,1
0,15
0,15
0
0,1
0
0
1,55
0,1
0,15
0,05
0,15
0,05
0,05
0
0
0
0
0
0
0
0,1
0,15
0,05
0,15
0,15
0,1
0,1
0
0,1
0
0
1,45
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 45
Road map for e-business implementation in Extended Enterprise
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Technibureau
Ziehl Mewa
Merkt
Products
A. Standardtischgestelle
A.1. nicht höhenverstellbar
A.2. höheneinstellbar (manuell)
A.3. höhenverstellbar
A.3.1. Kurbel
A.3.2. Gasfeder
A.3.3. Elektromotor
B. Kundenspezifische Tischgestelle
B.1. nicht höhenverstellbar
B.2. höheneinstellbar (manuell)
B.3. höhenverstellbar
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
C. Trennwände
C.1. akustisch
C.2. Sichtschutz
D. Werkzeuge
E. Konstruktion
E.A.
E.B.
E.C.
F. Design
O.M.T.
Competitors
Work Corporation
Competitor-Product definition
x
x
x
x
x
x
x
x
x
x
x
x
x
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Assessment of relative competitiveness (e.g. product B 1)
1
3
2
1
2
2
2
3
2
2
2
1
2
2
2
1
2
2
2
3
2
3
1
3
3
1
2
2
2
3
2
2
2
1
2
2
2
1
2
2
2
2
3
3
Technibureau
1
2
2
3
3
3
2
3
2
3
3
2
3
3
3
2
2
2
2
2
3
3
Work
Corporation
2
2
2
3
2
2
2
3
2
2
2
3
3
3
3
2
2
2
2
3
3
3
Ziehl Mewa
100%
2
2
1
1
2
3
2
3
1
2
2
3
3
2
2
2
2
1
2
2
2
2
Merkt
Total
Technibureau
Relative enterprise potential
4%
4%
4%
5%
3%
3%
3%
5%
8%
4%
3%
4%
7%
7%
6%
5%
4%
6%
4%
4%
2%
5%
Work
Corporation
price advantage
quality advantage
service
delivery time
range of products
design
company growth
profit margin
cost/performance ratio
innovation standard
image advantage/disadvantage
market share
marketing potential
R&D potential
production flexibility
productivity
information standards
logistics + organisation
qualification of staff
motivation of staff
company culture
financial power
Ziehl Mewa
Relative market position
Weight
Merkt
Assessment criteria
O.M.T.
B.1. nicht höhenverstellbar
Relative competitive position
compared with
O.M.T.
Evaluation of competitive position
compared with
0,08
0,08
0,04
0,05
0,1
0,15
0,1
0,15
0,08
0,08
0,06
0,12
0,21
0,14
0,12
0,1
0,08
0,06
0,08
0,08
0,04
0,1
0
0
2,1
0,08
0,08
0,08
0,15
0,1
0,1
0,1
0,15
0,16
0,08
0,06
0,12
0,21
0,21
0,18
0,1
0,08
0,12
0,08
0,12
0,06
0,15
0
0
2,57
0,04
0,08
0,08
0,15
0,15
0,15
0,1
0,15
0,16
0,12
0,09
0,08
0,21
0,21
0,18
0,1
0,08
0,12
0,08
0,08
0,06
0,15
0
0
2,62
0,04
0,12
0,08
0,05
0,1
0,1
0,1
0,15
0,16
0,08
0,06
0,04
0,14
0,14
0,12
0,05
0,08
0,12
0,08
0,12
0,04
0,15
0
0
2,12
0,04
0,12
0,12
0,04
0,08
0,08
0,08
0,12
0,08
0,08
0,08
0,04
0,08
0,08
0,08
0,04
0,08
0,08
0,08
0,08
0,12
0,12
0
0
1,8
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Page 47
Road map for e-business implementation in Extended Enterprise
Product-Market attractiveness, competitiveness positioning and
market size
Produkt-Attraktivitäts-Matrix
(Merkt)
Produkt-Attraktivitäts-Matrix
(O.M.T.)
B.2.
höheneinstellbar
(manuell)
3
B.2.
höheneinstellbar
(manuell)
B.1. nicht
höhenverstellbar
2
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
1
Produkt-Attraktivitäts-Matrix
(Work Corporation)
3
B.2.
höheneinstellbar
(manuell)
0
Produkt-Markt-Attraktivität
0
1
2
Produkt-Markt-Attraktivität
Basis for development of
product, market and
competitive strategies
Produkt-Markt-Attraktivität
3
B.1. nicht
höhenverstellbar
2
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
1
3
Relative Wettbewerbsstärke
2
B.1. nicht höhenverstellbar
B.2. höheneinstellbar (manuell)
B.3.2. Gasfeder
B.3.3. Elektromotor
0
B.3.1. Kurbel
B.1. nicht
höhenverstellbar
0
B.1. nicht höhenverstellbar
B.3.2. Gasfeder
1
2
3
Relative
Wettbewerbsstärke
B.2. höheneinstellbar
(manuell) B.3.1. Kurbel
B.3.3. Elektromotor
1
0
0
1
2
3
Relative Wettbewerbsstärke
B.1. nicht höhenverstellbar
B.2. höheneinstellbar (manuell)
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Road map for e-business implementation in Extended Enterprise
Identified e-business opportunities
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 49
Road map for e-business implementation in Extended Enterprise
Identified e-business Threats
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Page 50
Road map for e-business implementation in Extended Enterprise
Identified general Opportunities and Threats
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Market Analysis WINI
•
•
•
•
•
•
Product/service definition
Market definition
Product/Market (PM) definition
PM specification (Product level)
PM assessment
Opportunity and threat
definition
• Competitor definition
• Opportunity and threat
definition
• Strength and weakness
compared to competitors
• Competitor e-solution
• Opportunity and threat
definition
Internet
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market-Definition
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market specification (years 2001-2004)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 54
Road map for e-business implementation in Extended Enterprise
Turnover forecasting with neuronal network
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Page 55
Road map for e-business implementation in Extended Enterprise
Competitive positioning (competitor S)
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Road map for e-business implementation in Extended Enterprise
Competitive positioning (competitor G)
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Road map for e-business implementation in Extended Enterprise
Competitive positioning (competitor K)
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Road map for e-business implementation in Extended Enterprise
Product-Market attractiveness and competitiveness assessment
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Product-Market attractiveness and competitiveness positioning
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Identified e-business opportunities
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Identified e-business Threats
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Identified general Opportunities and Threats
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Market Opportunity and Threat delivery for strategy
formulation
consumers
Forwarding agent
Market
analysis
final
produc
er
WEB
Specialised dealers,
resellers
Opportunities
& Threats
Business
strategy
and
roadmap
formulation
Produkt-Attraktivitäts-Matrix
(O.M.T.)
3
Produkt-Markt-Attraktivität
B.2.
höheneinstellbar
(manuell)
Wooden
items
1st tier suppliers
B.1. nicht
höhenverstellbar
2
B.3.1. Kurbel
B.3.2. Gasfeder
B.3.3. Elektromotor
1
0
0
1
2
3
Relative Wettbewerbsstärke
B.1. nicht höhenverstellbar
B.2. höheneinstellbar (manuell)
B.3.2. Gasfeder
B.3.3. Elektromotor
B.3.1. Kurbel
n tier suppliers
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Methodology Module 4: Business strategy and roadmap
formulation
Approach
 Synthesis of results from market and resource based
strategic EE business analyses
 EE business model specification (entities, value
chain structure, vision, business objectives)
 e-business TOWS-analysis
 e-business strategy formulation (objectives,
targets, measures, resources)
 e-business strategy assessment and selection
 Roadmap for e-business implementation
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of Methodology Module 4 testing
Organisation
• Methodology and software training and use
supervision by coordinator
• Intra-enterprise workshops
• Decentralised, web-technology based activity
processing
Human and technical
resources
• Test users: staff from higher management level of test
user enterprises
• Supervisor: IAF
• Back office: software development partners for tool
support
• Tools: StrategyBuilder
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Tool supported EE business strategy formulation in the EE
1. EE model
formulation
2. e-business
strategy formulation
3. e-business strategy
assessment
4. e-business
roadmap definition
Internet
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE business model formulation
1. Enterprise
definition
3. Enterprise Business process
assignment
2. Business
process definition
Internet
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE process model
specification
e.g. Veyhl-WINI process
interface
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Development of qualitative business model: business process model
definition
General framework:
– Delivery time:
• WINI: 3 weeks
• Veyhl: 4 weeks
– Recovery of asset listed stock types:
• 10-15 types (vats, side plate)
• about 300 versions
– Order-/Detailing steps:
• Delivery date - 4 weeks: type-definition
• Delivery date – 2 weeks: version-definition Veyhl: Type-Pre-production:
sheet metal manufacturing
„Punching and welding“
(about 1 week)
• Delivery date - 1 week: version-definition
„colour“
Veyhl: version
production
varnishing and
delivery (3-4 AT)
WINI:
montage
WINI:
Veyhl: version production: 2. Order detailing
Punching and Welding (1
(1 week)
week)
WINI: 1. Order detailing (2 weeks)
WINI: Delivery time WINI (3 weeks)
WINI: Ordering (about 4 weeks)
Delivery
date
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Road map for e-business implementation in Extended Enterprise
EE e-business strategy formulation
1. Strategy definition
2. SWOT-analysis
3. Alternatives specification
Internet
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Road map for e-business implementation in Extended Enterprise
EE e-business strategies and alternatives
Relevant basic e-business
strategies based on
SWOT for the EE for a
certain EE partner, e.g.
Further basic, public made, ebusiness strategies based on
SWOT of EE partners, e.g.
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
e-business alternative specification by EE partners
• EE partner concerned
• Business objectives
• Functional objectives
• Any other information
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE e-business strategy assessment and selection
1. Criteria definition
2. Alternatives
evaluation
3. Alternative(s) selection
Internet
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Road map for e-business implementation in Extended Enterprise
Collaborative alternative assessment criteria definition
and weighting by concerned EE partners
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Alternative comparison and selection inside the EE
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Alternative assessments by EE partners and comparison
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
e-business roadmap of EE partner WINI
OFML
e-commerce
e-marketing
(internet)
e-marketplace
Content
Management
Transport
planning
(PTV)
e-SCM
(e-operation,
e-logistics)
e-procurement
EE production
scheduler
ERP
(Baan 4)
E-logistics
(outsourcing)
EE related ebusiness ventures
Internal value process automation
Time
recording
Automated
order (prototype)
Automated order & payment
CAD
supporting
e-infrastructure
Electronic
signature
Product
development
in EE
Office
applications
2004
Legend:
Commercial
Application
(operation status)
2005
Self made
Application
(implementation
status)
Product Data
Management
2006
Make or buy
Application
(idea/conception
status)
2007
2008
2009
Strategic
project wit
potential
e-business
relevance
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
e-business roadmap of EE partner Veyhl
e-commerce
Internet
e-marketing
Internet
download
area
online
ordering
CRM
e-SCM
(e-operation,
e-logistics)
Advanced Planning
Scheduling
ERP
(IFAX)
EE related e-business
ventures
Sourcing
on demand
e-procurement
Active directory
LAN integration
supporting
e-infrastructure
Office
applications
Drawing
Management
system (Intranet)
2004
Drawing
Management
system (Internet)
2005
2006
2007
Legend:
2008
Commercial
Application
(operation status)
2009
Self made
Application
(implementation
status)
Make or buy
Application
(idea/conception
status)
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
e-business roadmap of office furniture EE
emarket
place
e-commerce
OFML
Electronic
signature
e-SCM
(e-operation,
e-logistics)
E-logistics
(outsourcing)
Advanced Planning
Scheduling
Automated order &
payment
Sourcing on demand
e-procurement
Product
develop
ment
in EE
supporting
e-infrastructure
2005
2006
2007
2008
Commercial
Application
(operation status)
2009
Self made
Application
(implementation
status)
Make or buy
Application
(idea/conception
status)
Strategic
project wit
potential
e-business
relevance
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Legend:
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Road map for e-business implementation in Extended Enterprise
Forecast Module 5: e-business requirement analysis
 Development of operational requirement
specifications
 Collection of functional, behavioural informational and
capability needs
 Manufacturing
 Service
 Management
 Control
 Design and implementation planning
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Management of Module 5
Organisation
• Supervision by central coordinator
• Inter-enterprise workshops and communications
• Decentralised, web-technology based activity
planning
Human and technical
resources
• Test users: staff from higher and middle management
level of test user enterprises, other experts
• Supervisor: IAF
• Tools: ProjectManager, third party applications
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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map for e-business
implementation in
Extended Enterprise
Example for operationalRoad
process
requirement
specification
Detailed description of ASIS process model with all
relevant objects and
attributes within the scope
of requirement
specification
Modelled with IMS
Business Model Designer
Legend:
• Grey: process steps WINI
•
•
•
•
blue: process steps Veyhl
Green: data objects
Magenta: documents
Orange: material
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Requirement specification with business object instance model
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Requirement specification with business process modelling
Work flow inside WINI „Procurement fractal” entity
Work flow inside WINI „Assembly fractal“
entity
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
EE e-business project planning, monitoring and controlling
ProjectManager
1. Project creation
2. Project monitoring
and controlling
3. Project documentation
Internet
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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Road map for e-business implementation in Extended Enterprise
Summary
• Training and testing of methodological approach,
methods and software tools in industrial environment
within the scope of running business activities
• Assessment of methodological approach, methods
and software tools against traditional business
practices, needs and usability of research work
• Continuous, online requirement specification for
methodology refinement and software redesign
• Decision basis for collaborative and individual partner
activities, projects and strategies
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
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