Transcript Managerial Communication Introduction and Course Overview
Introducing Leadership Communication
McGraw-Hill/Irwin
Lectures Based on
Leadership Communication
By Deborah J. Barrett, Ph.D.
Copyright © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Leadership Communication by Deborah J. Barrett
Discussion Topics
Understanding the importance of communication
Projecting a positive leadership ethos
Defining leadership communication
Explaining the three skill levels
Establishing your own communication improvement plan Introduction - 2
Leadership Communication by Deborah J. Barrett
Communication Occupies a Manager’s Day
Introduction - 3 Managers spend most of their time involved in communication:
CEOs average 36 written and 16 verbal contacts per day.*
Managers spend two-thirds to three quarters of their time in verbal activity.* *Mintzberg, H. The Nature of Managerial Work, pp. 31, 38.
Leadership Communication by Deborah J. Barrett Introduction - 4
Communication Moves Organizations
Without effective communication, nothing can happen in an organization:
“Communication and action within large and complex organizations . . . are inseparable.”*
“Without the right words, used in the right way, it is unlikely that the right actions will ever occur.”* *Eccles, R.G. & N. Nohria. Beyond the Hype: Discovering the Essence of Management, pp. 211, 209.
Leadership Communication by Deborah J. Barrett Introduction - 5
Leadership Depends on Communication
“Effective leadership is still largely a matter of communication. . . . An effective leader thinks about what he says, carefully crafting each utterance of any significance.”*
Effective leadership depends on effective communication.
*Axelrod, A. Elizabeth I CEO: Strategic Lessons from the Leader
Who Built an Empire, p. 55.
Leadership Communication by Deborah J. Barrett
Communication Seems Simple
Context Message Introduction - 6 Sender Receiver
Leadership Communication by Deborah J. Barrett Introduction - 7
Interferences Often Prevent Successful Communication
Message
Inappropriate context No audience analysis Muddled thinking Wrong medium Wrong spokesperson Poor usage or style Poor timing Questionable ethics
Unclear message
Illogical structure
Poor formatting
Offensive tone
Cognitive dissonance
Cultural misconceptions
Negative ethos Sender Receiver
Leadership Communication by Deborah J. Barrett Introduction - 8
Ethos is One of the Persuasive Appeals
Persuasive Appeals Ethos Pathos Logos Ethos is . . .
The perceived character of the sender of a message
The most important persuasive appeal
Leadership Communication by Deborah J. Barrett
A Positive Ethos Can be Created
Introduction - 9 The inner character:
Honest
Honorable
Truthful
Fair
Ethical The outward manifestations:
Attractive
Charismatic
Expert
Possessing position or title A Positive Ethos
Leadership Communication by Deborah J. Barrett
A Positive Ethos is Integral to Leadership Communication
Introduction - 10 Leadership communication . . .
Is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organization, or a community.
Uses the full range of communication skills and resources to overcome interferences and to create and deliver messages that guide, direct, motivate, or inspire others to action.
Leadership Communication by Deborah J. Barrett Introduction - 11 Leadership Communication Spirals Outward from Core to Managerial to Corporate Skills Corporate Internal Relations Managerial Core Emotional/ Cultural Literacy Strategy Writing Speaking Meetings Teams External Relations
Leadership Communication by Deborah J. Barrett Introduction - 12
Mastering Leadership Communication Requires Achieving Several Objectives
Learning to 1.
2.
3.
Project a positive ethos in writing and speaking Analyze audiences and target messages to them Develop effective communication strategy for all situations 4.
5.
Select and use the most effective media to reach all audiences Create well organized, coherent documents 6.
Write clear, concise, correct business prose
Leadership Communication by Deborah J. Barrett Introduction - 13 Mastering Leadership Communication Requires Achieving Several Objectives (continued) Learning to 7.
Deliver presentations with confidence 8.
9.
Display emotional intelligence and cultural literacy Lead small groups productively, whether in teams and meetings 10.
Develop a vision and internal messages that guide and motivate employees 11.
Design and deliver external messages to reach stakeholders with positive and effective results.
Leadership Communication by Deborah J. Barrett Introduction - 14
The First Step Toward Leadership Communication is Improvement Planning
1.
Assess your leadership communication skills
Use the self-assessment in Leadership
Communication Obtain input from others 2.
Select your preferred leadership communication roles in your career 3.
Determine your short-term and long-term leadership communication objectives 4.
Outline a communication development plan that includes a list of specific actions
Leadership Communication by Deborah J. Barrett Introduction - 15 Having a Communication Development Plan (CDP) is Important 1.
Provides a clear roadmap to reach defined personal communication improvement goals 2.
Identifies targeted improvement areas for oral, written, and interpersonal skills 3.
Establishes specific approaches to achieving goals in each area 4.
Confirms the commitment to spending time on your specific communication skill needs
Introduction - 16 Leadership Communication by Deborah J. Barrett
Suggested CDP Content
1. Current assessment:
List of strengths and weaknesses in written, oral, and interpersonal communications
Honest self-assessment with input from others 2. Communication improvement goals:
Very specific and measurable With easier-to-reach and stretch goals
Leadership Communication by Deborah J. Barrett
Suggested CDP Content
(continued) Introduction - 17 3.
Improvement approach and timetable:
Clear and specific actions to reach each goal
Deadlines that ensure achieving goals by your established time period 4.
Measurement:
Built in accountability measures Specific methods for measuring your progress
Leadership Communication by Deborah J. Barrett
Discussion Summary
Communication is important for managers and essential for leaders.
Effective leadership communication requires projecting a positive ethos.
Leadership communication can be defined and developed.
Leadership communication proficiency begins with core skills and expands outward to managerial and corporate.
A major component of leadership communication is an improvement plan.
Introduction - 18